Fashion King Explains The Design Concept Of London Olympic Dress

The four year Olympic Games will be staged.

For fashion designers and brands in the fashion circle, they are always concerned about how the Olympic athletes are fighting hard, but how can they miss this opportunity to collide with the Olympic Games? George, Armani, PRADA, Ralph Lauren, etc.

The emperors combine fashion inspiration with sports spirit to present the London Olympic Games with their own fashion power.

1. Ralph Lauren: American version of "red, white, blue" three colors release vitality

Ralph Lauren design 2012 London Olympic Games USA team Olympic uniform

As early as 2008, Ralph Lauren had designed the uniform for the Beijing Olympic Games and the Winter Games in Vancouver in 2010.

The design of the Olympic team uniform again represents the American fashion culture brand Ralph Lauren (Ralph Lauren). It selects the most representative red, white and blue colors of the United States, so that the 2012 Olympic team uniform of the United States will show more American youth and vitality.

The color of the flag of the United States is perfectly integrated with the retro Navy style. The retro elements and modern atmosphere complement each other. Ralph Lauren gives the sport the freedom and comfort to the utmost.

2. Stella McCartney: breaking the traditional inspiration comes from the "Mi" flag.

Stella McCartney designed the British Olympic shirts

Stella Mccartney, who is responsible for the design, is the daughter of Paul Mccartney, a member of the Beatles in England.

Stella McCartney pcends gender passion and personal style, making it very good at using and integrating rock and roll elements into feminine designs. She said her design inspiration mainly came from the British flag, but she tried to break the traditional design and boldly carry out elements reorganization to make it more modern and fashionable.

Mccartney is a well-known sporting goods business this time.

(Adidas) cooperation, she expressed the hope that her design would enable athletes to combine fashion and performance.

Some athletes who are expected to win the London Olympic Games show this uniform in Tower of London.

The uniform worn by Olympic athletes and Paralympic athletes in the future will include sportswear, training costumes, clothes worn for awards, and Village wear worn during leisure.

"We hope that athletes can feel the strength of the team and hope that they will be proud of it," Mccartney said.

3. Prada: Blue Ocean classic fashion concept to cheer Italy

Prada: Design

Prada CEO Patrizio Bertelli said in the British version of Vogue that Prada will take advantage of this design opportunity to encourage unpopular Olympic events which are often overlooked, hoping to encourage the sailors of the Italy sailing team through the influence of Prada.

The selection of classic blue on the color symbolizes this dynamic attention contest, and Prada promotes Italy sailing team with its classic fashion concept.

The logo of the Prada brand will appear on the uniform worn by the Olympic sailing team athletes and technicians. It will also show all the participating vessels in all the sailing competitions in the 2012 season and the hull and sails of all the supporting vessels.

Carlo Croce, President of the Italy Sailing Federation, said: "we are very proud to have Prada as a sponsor.

Prada brand is not only a banner of Italy around the world, but also has been very closely related to our sailing activities. It has become a synonym for the challenge of major sailing events.

Therefore, the signing of this agreement has gone beyond the scope of the typical sponsorship arrangements and has become a fully mature partnership: Patrizio Bertelli is an excellent sailor, with strong capabilities in all fields, and his views are extremely important to us.

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4. George Armani: the challenge of classic black-and-white style.

 

George Armani: design Italy national team costumes

Giorgio Armani (George Armani) will design all the costumes, including sportswear and formal wear, for the Italy national team athletes.

2012 at the Olympics, Italy athletes will wear sportswear and accessories from EA7 Emporio Armani all day.

Giorgio Armani will also design the opening ceremony of the London Olympic Games for the Italy national team.

Mr. Armani said: "love sports is the core of Italians lifestyle. This way of life brings people together and imperceptibly builds positive values in people's minds.

It is a great honor for me to cooperate with the Italy Olympic Committee (CONI) for the 2012 Olympic Games.

The 2012 London Olympic Games will be an important event for all athletes. We will follow their progress with great enthusiasm.

It has been the design style of Armani brand and the design of black classic costumes. The team designers will integrate the challenge and passion into the uniform design.

5. Nike: environmental protection first "CHINA" red domineering power

 

Nike: design the Olympic team of the Chinese national team.

Nike designs Olympic clothes for the Chinese national basketball team, track and field team, weightlifting team, tennis, beach volleyball, wrestling team and archery team.

Combining the rich elements of Chinese culture as a design concept, the concept of environmental protection runs through the design and production process. China red and Chinese characters "China" and "CHINA" are designed to be overbearing.

The posters are shot by the famous fashion photographer Chen man.