The Upgrading Of Consumption Brings Women'S Clothing Industry A Strong Demand.

The recent A share market has seen a relatively weak trend, but the women's stock market has been active again and again.

And so on.

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Consumption promotion brings strong demand

Women pay more attention to whether they are young than men. Women consumers will accumulate their shopping strength to buy products that are higher than their average consumption level. They hope to show their elegant taste through clothing, and are more willing to "image shopping" than male consumers.

At the same time, the traditional "face culture" will also achieve a large number of high-end consumer groups.

According to the report released by the World Luxury Association, China's luxury goods market will reach more than US $14 billion 600 million in 2012, and surpass Japan as the world's largest luxury consumer.

China's unique "face culture" will strengthen a group of consumer groups into the ranks of luxury goods consumption, many people's consumption habits will be guided by price, high-end products consumption as a symbol of identity, strength, status, think that can be seen.

"Showing off wealth" has become a trend in China, which will continue to be reflected in the increase in the consumption of high-end personal products, and thus to our country.

The development has laid an excellent foundation.

More importantly, at present, China's income structure has gradually changed from "Pyramid" to "gourd type". The middle class has been gradually split up, and the upper class rich class and some downgrade well-off society have emerged. In the future, with the further increase of income, the women's clothing market, especially the high end women's clothing industry, will expand at a faster rate.

Vast blue ocean gives space to gallop

According to the forecast of the China National Business Information Center (CNCIC), the sales growth rate of high-end women's clothing in 2012~2015 is 33.3%, while the growth rate of other sub sectors such as home textiles, children's wear and men's wear is below 20%.

This shows that the growth of high-end women's clothing is significantly faster than that of other textile and garment industries.

The current women's clothing market is also very large. The leading enterprises in the women's clothing market will rarely encounter the problem of "ceiling" in the process of product development.

At present, the total capacity of women's clothing market is as high as 420 billion yuan, while the total market volume of advanced women's clothing is around 50 billion yuan, accounting for 12%.

This has been corroborated by two pieces of information.

First, sales mode.

At present, there are some interesting phenomena in the sales mode of the clothing market. The general clothing shops are mostly street stores, but the channels for women's clothing, especially high-end women's clothing, are mostly in the form of high-end store "store in store". The advantage of "store in store" is to set up new barriers to entry, which requires strong capital strength in implementation, and only the leading enterprises in the industry can share the market.

The two is design.

For women's clothing, they pay more attention to the popularity of clothing, and hope to be at the front end. Women will buy different clothes according to the fashion trend every year and every season. At the same time, they can match different clothes according to the occasion and mood. Therefore, women's clothing enterprises should have a keen sense of design and smell, firmly grasp the fashion trend, respond quickly to the trend changes, and have strong design ability to make the idea into reality in time.

At present, only the leading enterprises in women's clothing industry have such strength.

Capital orientation spawned strong varieties

Women's clothing industry not only conforms to the concept of big consumption, but also the market funds are willing to give a higher premium, and also conforms to the concept of luxury goods. The current high-end brand has branded "luxury" imprint.

Regardless of the overseas stock market or the A share market, the development of the luxury goods is still relatively acceptable, and there is enough energy in the medium and long term.

In the operation, we should actively pay attention to the leading varieties, especially high-end women's clothing brands.

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