Shanghai Textile And Old Brands Exchange Blood, Young People Choose The Main Trend And Pursue Fashion.

Pull the U collar of men's underwear low and deep.

Under the second buttons, let the underwear sleeves have only nine points long, and the tall and straight coat no longer has the embarrassment of the exposed underwear. Several seemingly simple changes have turned the old fashioned "old man's shirt" into a fashionable "business underwear", which is popular among young people.

This idea comes from a group of "post-80s" designers from Shanghai textile three gun brand. This case of "small change to usher in the big market" has been written into the EMBA course of Fudan University University of Washington.

"Nowadays, the design and R & D departments of the major brands of Shanghai textile industry are the youngest, and almost all are" Post-80's "masters.

Zhu Yong, President of Shanghai Textile Group, said that the global trend of fashion and design demands more diversity.

Let more young designers go to the front desk to win the market.

Young designers, with keen sense of smell and avant-garde thinking, have become the source of innovation for textile old brands.

The reporter understands that under the Shanghai textile flag, the 90% gun designers are under 30 years old. In recent years, 3000 new fabrics and 2000 new styles have been trial manufactured, the output value of new products has reached 50%, and the average age of consumers has been reduced by more than 10 years.

And other series of shirts.

The young designers of conch will also design and develop the series of "sanding and flannelette shirts" series this year, and launch a personalized shirt with "one coat, two wear, one coat and multi collar".

After years of deliberation,

The middle and high-end brand Prolivon was born in 2010, and opened its first store. The simple atmosphere design style quickly attracted the attention of many high-end fashion people.

Prolivon how to compete with the international top brands and how to grasp the current trend? "The key lies in a design team with super combat effectiveness and the most fashion sensitive". Xu Bin, deputy general manager of fashion industry development company, said that Prolivon has over 20 top designers including the United States, France and Italy.

At the same time, the company has been insisting on nurturing its own outstanding designers. 50% of the more than 2000 new products launched annually are from local designers.

Every designer of Prolivon has to design 300 new products at least a year. At the same time, only when the sales rate of these new products reaches more than 70%, can they get the performance award. This is undoubtedly a test for young designers.

At present, the average age of the team is only more than 20 years old, and even "after 90" has also emerged.

Nowadays, Prolivon is becoming more and more international, and has successfully entered the first-class high-end business circle in Huaihailu Road, Pudong, Lujiazui and Nanjing West Road, and has also become a sponsor of the fourteenth FINA World Championships.

Let the "post-80s" play a leading role, not only to give jobs, but also to let designers and enterprises join hands and move forward.

Xiao Yu, a young college student, was sent to Italy to take part in training shortly after three shots.

However, because her husband needed to go abroad to study abroad, Xiao Yu did the resignation in tears.

Instead of rebuking the leader, she offered to give financial support when she learned that she had difficulty in going abroad, and said, "the door of the three guns is always open for you."

Two years later, Xiao Yu, who had returned to China, declined the high salary of many enterprises and resolutely returned to the design position of three guns. Now she is the chief designer of the "Ismail" brand under the three guns.

In Shanghai new textile import and export company, in recent years, some European and American buyers have shifted their orders to Southeast Asian countries.

In this case, the company actively supports a group of young designers, and the young designer Zhai Yanxin, who was born in 1983, is the representative.

In the process of successfully launching the "NEW UNION" advanced clothing brand, Zhai Yanxin and the designer fully interact with each other in the design, research and development, proofing, production, promotion and sales. The brand has successfully entered the international market.

In the slump of overseas market, Shanghai new textile import and export company is doing business better. Last year, its sales volume exceeded 600 million US dollars.

Young designers go to the front desk, and become the epitome of the "butterfly change" of Shanghai textile.

It is understood that the main business revenue and profit index of Shanghai Textile Group has increased substantially in the past 3 years, and the sales revenue has reached 43 billion yuan last year.