Low Price Temptation But Quality Accident Behind The "Fast Fashion" Discount

Street Beauty is getting cooler and cooler, and more and more fashionable.

Clothing brands have launched an ultra-low price war.

However, in the face of frequent problems of quality accidents, consumers are beginning to slowly reduce the popularity of "fast fashion".

"Fast fashion" is now folding.

The Wuhan girl who likes to buy "fast fashion" brand may be a little hold out of pocket recently.

Yesterday, Wuhan central department store announced that its ZARA brand a-flagship store started today, with the largest discount window period of every year, with a discount of up to 50%, and full acceptance of shopping cards.

At the same time, ONLY, VERO MODA and other brands also started the annual "50%SALE" large-scale promotional activities in summer, and all shopping malls and street stores in Wuhan are offering a discount at the same time.

In addition, the "fast fashion" brand GAP launched 29 yuan low price women's clothing, H&M and UNIQLO began to discount summer wear.

Insiders say that the original pricing is 40% cheaper than the shopping malls clothing. Once the price war is launched, more customers will rush to buy.

Many brands are often on the blacklist.

On the other hand, there is news of discounts, but on the other hand, it is worrying quality problems.

On the 27 day, the business sector of Shanghai conducted a random inspection of some "fast fashion" garments. The results showed that 43 batches of sampling garments failed.

The famous brands such as ZARA, VERO MODA and so on are all "black list".

The reasons for the failure are: the pH value exceeds the standard, the color fastness is not qualified, the slip is not qualified, the fiber content is unworthy of the name, and the product label is not standardized.

Reporter query found that only through media reports statistics, since August 2009, only

The quality of a brand commodity has been detected 9 times in China.

"Mom knows her stuff better than I did, and I took her to the house once, and she picked up a lot of problems."

A Wuhan netizen said that many of the materials were cheap chemical fibre, stuffy and airtight, and the problems such as thread head, irregular zipper and hook were not uncommon.

Lack of quality

"In foreign countries, ZARA and other" fast fashion "brand clothes are fast, low prices and many styles, and the quality is not demanding. The key is to learn to look at fabrics themselves.

Xiao Yang, a Wuhan girl who came back from studying in New York, said that shopping in the "fast fashion" brand store is not as easy as shopping in the mall. It also puts forward very high requirements for the ability to identify consumers: don't just look good, don't be totally superstitious, tag yourself, touch the fabric, identify the fabric, avoid chemical fiber, polyester, Ma Haimao and other materials as far as possible.

The head of a well-known clothing company in Wuhan believes that the "fast fashion" brand production cycle is short and fast, and there is "congenital deficiency" in quality control.

Wuhan industry and commerce department reminds consumers that "fast fashion" clothes are mostly manufactured by cheap factories, sometimes with oil smell, aromatic hydrocarbon and other odors, so as to develop the habit of sniffing and flavour. Besides, we should carefully check whether there are quality problems such as needles and holes in the joints.