Li Lang Joined Chen Daoming In The Us To Shoot An Advertising Blockbuster.

Recently,

Together with his brand spokesperson Chen Daoming, he traveled to New York Times Square and the five avenue to capture the latest advertising campaign.

From the location and filming of the commercials, we can see that unlike the Tang costume advertisements with Chinese elements, the new Li Lang advertising film has chosen the international metropolis as the background, and Chen Daoming's dress is also quite European and American style.

Such a wide variety of changes makes the product design philosophy of Li Lang again become the focus of attention of the industry.

Reveal secrets

American clothing advertisements

It is understood that the term "simple and simple" has been used for ten years.

Accompanied by "simple and simple", Li Lang has developed into a real fashion group which has successfully listed in Hongkong. Besides its brand, L2 has successfully operated its sub brand.

Looking back on the advertising slogans of various periods, from the initial "trade-offs, highlighting wisdom" to "many puzzled, few bright" abandoning philosophy, and then reaching the lofty realm of "the world is boundless and the mind is content", every advertising slogan with different themes of advertising films accurately reflects the location and connotation of the company in different periods.

Over the past ten years, with the widespread spread of the slogan "simplicity and simplicity", it has represented a philosophy of life in our era.

Hu Chengchu, executive director and vice president of Li Lang, explained that in order to make our philosophy of life more popular, the theme of this advertising film was "waking up and sublimating", inviting internationally renowned directors and stylists, and choosing the location of shooting in the times square of America, striving to deduce the connotation of "simplicity and simplicity" in the most perfect form.

 

Revealing the brand of Lee Lang

American clothing advertisements

At the beginning of the advertisement, the lens was chosen from Manhattan square to overlook Times Square. A fashion dress model took the lead. Meanwhile, a group of fashion models also followed closely, making the advertising film more tension.

In order to continue the theme of the last advertisement, Chen Daoming held the newspaper, showing the atmosphere, fashion and elegance.

In addition, the scene of the entire advertising film and the events behind it are even more explosive.

It is understood that the director of Michael Fitzmaurice, a director of the "wake up and sublimation" advertising campaign, has taken the advertising film of "the world is boundless and tolerant".

Referring to Michael Fitzmaurice, we have to mention films such as Smith and his wife, the dragon of the tiger, the dark knight, the iron man, the Green Hornet, etc. Michael Fitzmaurice has directed or acted as a photographer of these films.

In order to ensure the authenticity of the commercials, Michael Fitzmaurice is shooting from the beginning to the end with a portable camera. This professional attitude and professionalism also infected many workers on the scene.

In addition, the long-term service to designer brand Helment Lang, modeled on the model of photographer Stefan Armbruster handsome and pressing, the scene is also very eye-catching.

Sabina, a stylist from Austria, is also a great leader. It is simple in style and often gives people unexpected surprises. So it is favored by many Hollywood stars and fashion magazines. The world's top three fashion photographers Steven Meisel, Terry Richardson, Mario Sorrenti cooperate with Sabina many times and praise her.

During the shooting of the commercials, Chen Daoming was not affected by the jet lag. Instead, he coordinated with the director and participated in some directing work.

Michael Fitzmaurice, who has just taken the Kaneshiro Takeshi advertisement, said that Chen Daoming's atmosphere was stronger than that of Kaneshiro Takeshi.

In addition to Chen Daoming's own temperament for many years, Hu Chengchu, executive director and vice president of Li Lang, insisted that Chen Daoming did not shave his beard to play.

Unlike previous advertising films, Chen Daoming, who has a beard, is more aggressive in advertising films and has some unruly modern successful people.

Hu Chengchu, executive director and vice president of the company, went to the United States to complete the shooting of advertising films.

In the course of filming, Hu Chengchu took part in the discussion of the shooting details and insisted on controlling the shooting effect in the background. Under his guidance, it was expected that the flat and video work completed in 12 hours would be completed in 8 hours.

It is reported that the advertising film will be landing at the major TV stations in London during the 2012 London Olympic Games.

At that time, consumers will be able to listen to the scream from Lee on the screen from the screen: our age is simple and simple.