Liu Yiqun: Go Niche Market, Highlight Personality Fashion

With the surging invasion and promotion of fashion, WOLF ZONE Wolf Road, in the spirit of individuality, fashion and style, is close to the original design style of life. It creates a collection of fashionable men's clothing, which is in line with the fashion of contemporary men's age of 18-35. It affects people's sense of aesthetic vision and gradually develops into a "Chinese designer's original brand" that the southeast coastal area and the main cities of the motherland are known by the fashion crowd.

"When many people find this is a hot spot, we have taken a firm foothold."

Said proudly.

Wolf Road has been insisting on the brand positioning of fashionable personality since it founded its brand in 97 years.

At that time, this positioning was very small, and in the concept of the entire garment industry, this kind of business is not big.

For a long time, Wolf Road was like living in a stone gap.

But from Liu Yiqun's personal point of view, he believes that fashion personality is the necessity of the whole economic development and the certainty of market maturity. He firmly believes that the brand positioning of Wolf Road will be the mainstream of the clothing market in the future.

Indeed, he did, and the wolf road was successful.

The wolf is a concrete thing, and the road emphasizes a spirit. "Wolf Road" represents a spirit of perseverance, perseverance and teamwork.

Liu Yiqun often used this spirit to encourage himself. When he was faced with difficulties and setbacks, he could inspire himself to bravely carry on.

In the competition with the same industry brand, Liu Yiqun usually shows a magnanimity, confidence and calmness.

Because he firmly believes that different brand positioning is different, although competition among different brands, but does not prevent brand managers from becoming friends.

When a brand can better accommodate others, it shows that the brand is confident and powerful enough.

Liu Yiqun once admitted that the wolf wolf brand was well done in public, which is enough to explain his confidence and magnanimity.

Some people think that the market is limited, but Liu Yiqun thinks that the market is infinite like the universe.

Instead of competing with two people for third reasons, it is not as good as two people to cooperate.

In this way, although there is competition among enterprises, competition is benign, and the prospects for the development of the whole enterprise are far greater.

With the development of the garment industry, many enterprises have experienced a development path from closed to conservative.

Liu Yiqun believes that now is no longer a simple fight to win the era of competition, but will fight to win!

Liu Yiqun has a unique view of fashion.

He believes that fashion is not just about the beauty of clothes. Doing good is a fashion. Learning is also a fashion.

He insisted on studying two days a month.

The course of study involves management, philosophy and so on.

Do something that you can do from your heart and pursue a spiritual thing instead of a mere formality.

This is Liu Yiqun's view of fashion.

He thinks design is a kind of life feeling, and the most important thing in his design is to get the approval of the consumer, so the affinity line is his consistent style.

When asked what he was most afraid of, he answered frankly, "I am most afraid that our consumers will no longer like our products".

Simple and plain words express Liu Yiqun's idea that he is more than ordinary people.

Fashion dress brings people a joyful mood, a free feeling, gives people a different temperament and charm, and embodies the extraordinary taste of life.

With clothing, Liu Yiqun is performing another fashion party.