Micro-Blog Marketing Strategy Explanation, Quanzhou Case Interpretation

As a brand new way of marketing, the biggest advantage of micro-blog marketing is to personalization enterprise, brand and product, and communicate with consumers in emotional, cultural and conceptual way, so as to achieve the purpose of promoting brand and promoting product sales.

Compared with ordinary advertisements, it can reach the hearts of consumers directly, and it is more likely to arouse word-of-mouth communication. It is becoming more and more popular. After 2 years of trial marketing in Quanzhou, although the company has made some achievements, the following problems are: behind the bustle is more confusion and lack of results and goals.

In June 28th, it was co sponsored by Jing Dao strategy, Zhong Qiao media and Shang Carle, and the second Marketing Salon of sina Road, Quanzhou.

Micro-blog salon was successfully held in Quanzhou.

The salon invited more than 60 guests from various industries, such as business owners, professional managers, advertising talents, marketing experts, media personages and so on, to share with you the marketing strategy of micro-blog. The participants of the seminar gave excellent speeches respectively and participated in the following interactive links in Quanzhou.

The salon also attracted a large number of Internet users to participate in micro-blog marketing salon interaction through Sina micro-blog big screen platform.

Zhang Wenlong, general manager of Jing Dao strategy

Significance of platform

First of all, Zhang Wenlong, general manager of Jing Dao strategy, expounded the significance and vision of the marketing of salon.

Zhang Wenlong takes the inspiration of "Tai Shan Hui" and "the best people in the folk" as the introduction, combines the mission of Jing Dao to help customers achieve healthy and sustainable growth. It further expounds that the marketing of the quiet road series salon is based on the core industrial cluster of Quanzhou. In order to promote the social and private economy of Quanzhou and the development of China's new cultural and creative industries in the new era, it aims to build an information resource sharing platform and exchange platform for Quanzhou customers and friends from the perspective of public welfare.

Sina Quanzhou Lin Yifang introduces Enterprises

Two

Secondly, sina Quanzhou, Zhong Qiao media, Yi Yang public relations and official micro-blog operators and other guests were analyzed respectively on Sina micro-blog's operation situation; how to carry out micro-blog marketing and how to create topics; explore the latest trends and operation difficulties of micro-blog, enhance the operation skills of the main business, and strive to strengthen the awareness of cooperation and promote the maximization of marketing value.

This salon, distinguished guests, through micro-blog's intervention, will reflect the creativity and innovation of micro-blog's communication and marketing. Through the blending of virtual reality and reality, this salon can help individuals and enterprises find opportunities in micro-blog's pformation and find the mainstream in development.

Finally, the distinguished guests discussed the strategic analysis of the operation of their enterprises in the field of interaction and their actual experience, and discussed how the traditional media should make use of micro-blog marketing.

Sina micro-blog wall on the scene of the event shows users' views on micro-blog marketing in a timely manner.

Guests on micro-blog marketing and related issues through micro-blog wall real-time interaction with netizens.