The First Three Years Of The Home Textile Industry: Ready To Move Around

In the first half of 2012, it seemed plain, but in fact accompanied by the slowdown in the development of the textile industry.

Industrial clusters and industrial parks have been struggling for pformation and upgrading so as not to lag behind people in this critical period.

Summarize the events in the first half and divide them according to keywords.

Summed up, found that only the first half of this year has shown the trend of industry mobilization.

Event:

At the beginning of this year, the China Textile Association issued the outline for the 12th Five-Year development plan of China's home textiles industry.

The outline pointed out that after entering the "12th Five-Year", home textiles and the whole textile industry moved towards the goal of "home textile power" into "home textile power".

In May 11th, 2012 cotton textile key enterprises, industrial clusters and home textile enterprises were held in Hubei. A total of nearly 60 representatives from home textiles and cotton textile industry participated in the meeting.

Home textile enterprises have learned about new products suitable for home textile production to fiber and cotton spinning enterprises.

In May 22nd, the China Textile Industry Federation 1~4 month textile economic operation analysis meeting, the home textile industry data became a major highlight.

When the main product output growth rate of the whole textile industry has declined significantly, facing the greater operational pressure, the home textile industry has maintained a 15% increase in its main business.

The introduction of the "12th Five-Year" development plan for the home textile industry is the most important thing in the first half of the year. It sets the tone for the development of the home textile industry and points out the development direction for the enterprises.

The planning outline points out that the home textile industry will face double opportunities in the international market and the domestic market.

Russia, India, Brazil and other emerging economies, as well as ASEAN and South American developing countries, have rapidly increased their demand for domestic textile products. However, demand factors such as the improvement of living standards, the pformation of lifestyles and the advancement of urbanization will provide new growth opportunities for home textile market.

Because of the demand of the market, in the 1~4 month textile economic operation analysis meeting, when other textile industries expressed concern, the cautious and optimistic home textile industry became a bright spot.

Such attitude mainly comes from the rise of export volume and price, the stable development of industrial clusters, and the substantial growth of parity products.

Nevertheless, the home textile industry still can not relax vigilance, because this year although steady growth, but the growth rate declined.

In order to cope with the market changes, the "12th Five-Year" period has also made new tasks in Industrial Development: optimizing the industrial layout and promoting coordinated development; exploring diversified channels, building a new marketing pattern; speeding up brand building and building an omnibearing system; strengthening personnel training, consolidating Qiang Guoji base; improving public platform construction, creating a favorable development environment; promoting home textile culture, highlighting Chinese characteristics; accelerating technological progress, promoting industrial upgrading; developing circular economy, achieving sustainable development; extending product services, actively expanding domestic demand; accelerating the export of independent brands and promoting the construction of diversified international markets.

Event:

In February 29th, the 2012 China International Home Textiles and accessories (Chun Xia) Fair was held in Shanghai.

In March 13th, the ninety-fourth China Acupuncture Association was opened in Shanghai.

March 21st, China (Guangzhou) international home

The excipient Expo ushered in 160 thousand spectators.

A number of exhibitions were held in the first half of this year. After the exhibition, many exhibitors said that the industry situation gave them a sense of crisis.

Although the exhibition is not very optimistic, we must not neglect the role of the exhibition in leading and promoting the industry.

Facts have proved that not all enterprises have not been harvested. The booths of famous enterprises are crowded, while others are remote.

Big and good business customers are many, small and less business customers, which is invariable rule under any circumstances.

Careful analysis shows that each exhibition has its own unique highlights.

During the 2012 China International Home Textile Exhibition (Chun Xia), the Specialized Committee held its first working conference in 2012.

At the meeting, Yang Zhaohua, President of the China Home Textile Association, raised a question to the industry: "why can't curtain shops spread all over the country like bed shops?" cloth art enterprises and dealers gathered together to express their views and promote the further development of the fabric industry.

At the same time, many brands have displayed new business models at the exhibition.

For example, Noah MDV will build a fast fashion fabric soft shop in more cities, and develop a brand name of cloth art festival, MDV.

The ninety-fourth China Acupuncture Association carried out "fission" this year, divided into two categories: China underwear fashion exhibition and China home textile exhibition.

Focusing on the concept of fashion, innovation and fission, breaking through the traditional mode and innovating service concept, on the basis of maintaining the traditional investment function, expanding the connotation, focusing on the high-end, highlighting the image display and concept innovation, the brand of Luo Lai, the red Fuji, the Silk Road, shark and others have found a clearer direction.

Finding problems, actively innovating and solving problems may be the driving force for continuous improvement and development of Chinese textile enterprises.

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Event:

In March, Jiangsu Haimen Industrial Park held the signing ceremony of over 100 million yuan project, and Sheng Yu's home textile and other 9 hundred billion yuan projects were successfully settled, with a total investment of 2 billion 890 million yuan.

In April, Nantong home textile city of China became the first Nantong Home Textiles Creative Industry Park in China.

In April 16th, the foundation laying ceremony of China's brand home textile and furniture headquarters base project was held in Yuhang, Hangzhou.

Summary:

This year, in order to further enhance the competitiveness of the regional home textile industry, many areas have created a new home textile industrial park or "two pioneering".

More and more small and medium-sized enterprises have realized that concentrating their efforts to build a one-stop service can jointly resist risks and fight against competition.

At the same time, the industrial park has also changed the traditional development mode, based on the home textile creativity, fully excavating the local industrial advantages, focusing on the development of creative design industries such as home textile design, fabric research and development, and actively promoting the positive interaction between the home textile industry and the creative design industry.

The pformation of traditional home textile industry from "manufacturing" to "creating" and promoting the sustainable development of the industry is imperative to train high-quality talents, build excellent design platforms, achieve creative ideas with sophisticated technology, truly pform creativity into products, and finally go to the market.

Nowadays, the cultural and creative industries are making the traditional home textile industry in Tongzhou and other places showing a good momentum of continuous growth in output value, continuous increase in product value and continuous increase in market share, but there are also concerns about the long-term development of the home textile creative industry.

At present, some home textile design and research institutes are small in scale, and the design level needs to be improved.

R & D design requirements.

Although some enterprises have a larger design team, they still need to buy some good patterns from the design company.

This needs to further integrate the resources of home textile creative design industry, improve the professional level of home textile design companies, accelerate the development of excellent home textile creative design talents, expand the scale of creative institutions, and provide more and better creative design for home textile enterprises.

Event:

In April 28th, the E-Commerce Association of the family bridge was formally established.

In May, China's home textile e-commerce platform was formally launched.

In June 19th, China Minsheng Bank Nantong textile sub branch was formally established and will issue 500 million yuan loan to 150 enterprises.

Summary:

The establishment of the electronic commerce business association of the home textile company and the on-line e-commerce platform of Nantong home textile show that e-commerce has become an important channel for Industrial Park competition.

Electronic commerce is a new form of virtual paction. It is also a direction of economic development in the future.

It will vigorously promote the pformation and upgrading of home textile industry and home textile market.

The e-business Industrial Park will become the development trend of home textile parks in the future. It will integrate and open up the upstream and downstream industry chain of the home textile industry through the combination of online supply and demand information display and offline brand planning services, so as to provide business opportunities and growth opportunities for domestic and foreign customers, and help small and medium manufacturers to enhance brand interaction and consumption.

China Minsheng Bank Nantong home textile sub branch is the first home textile professional sub branch in China.

After its establishment, the bank will provide various financial services to enterprises in the home textile market, and give credit support to the infrastructure and expansion investment of the home textile market, creating a precedent for the financial industry.

Its establishment is of great significance to the development of home textile industry, and is the combination of industry capital and financial capital, which will make important contributions to the pformation and upgrading of home textile industry in Nantong.

In addition, the establishment of China Minsheng Bank Nantong textile industrial commercial cooperative, Nantong Minsheng home textile Asset Management Co., Ltd. and the livelihood of the people's household textile development fund will also provide guarantee and mutual assistance services for small and micro enterprises and SME financing, expand the scale of enterprise financing, inject new vitality into the local financial market, and provide strong support for the development of the home textile industry.

Event:

Since April, the major brands have held new product launches.

Conclusion:

Another activity in the first half of the year can not be ignored. It is the 2012 autumn and winter new product ordering meeting held by the company.

Because the order will always be half a year ahead of the product's listing, dealers will be running in the autumn and winter products in the hot summer months.

Especially after entering May and June, the order of the brand will reach its peak.

In order to attract investment, the brand has applied various methods and evolved a fixed pattern: the speech of the head of the enterprise, the award of the award for the excellent dealer, the training for the agents, the ordering, the banquet performance, the walking show and the lucky draw, which seem to have established a Convention.

But many dealers say that the form is not important. The most important thing is good products, preferential policies, enough visiting time and more professional commentators.

We show in tabular form the importance of the items involved in the order in the dealer's mind.