LAVA "Uninhibited Journey", An Outdoor Brand That Everyone Can Wear.

Most Chinese know about outdoor activities. Outdoor sports refer to difficult projects such as climbing mountains, climbing cliffs, climbing ice and crossing deserts.

It must be functional and expensive, and only a few people can consume it.

Consciousness determines behavior. Under the guidance of this idea, many outdoor operators like to brand their own brand, make every effort to pack them into high-end brands, create a very beautiful brand story, and sponsor famous professional teams.

In fact, outdoor equipment is not the only high-end clothing that only a few people can afford, but it is slightly higher than the daily needs of the masses.

LAVA, an outdoor brand from the US, is the "outdoor brand that everyone can wear", and brings this idea to China, and takes the core culture of "uninhibited journey" as a long-term promotion strategy.

Unrestrained culture, in-depth interpretation of new outdoor space

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"To explain the definition of outdoor sports deeply, outdoor sports will belong to all those who have outdoor spirit. They are eager to embark on a" unrestrained journey "to release their body and mind and break through themselves.

They do not have to experience the dangers of landing on Mount Qomolangma, without experiencing the cold of Antarctica, or even across the Sahara desert.

They only need to have a heart that loves outdoor sports.

LAVA, with the unique fashion flavor of the United States of New York, has broken the design ideas and ideas of the traditional professional outdoor, combining the outdoor clothing with the fashion trend elements, integrating the unique culture of the LAVA brand, bringing a brand new weather for outdoor sports, conveying a healthier and sunny life concept, advocating a more free and relaxed lifestyle, letting you open the pressure and bondage of the city, and fully release the body and mind.

This spiritual appeal is just like a flood of sweet springs pouring into the hearts of the urban people who have been through urban barriers.

LAVA has faced many outdoor outdoor resources such as mountaineering, rock climbing, skiing and extreme sports which have been occupied by many traditional outdoor brands. Instead of taking the old way of "reading with the Prince", the brand appeals to a more fashionable outdoor activity level or a more open travel field, creating an unusual trend outdoor brand. It has laid the foreshadowing for the long-term promotion strategy of LAVA's "unrestrained journey".

LAVA2012 spring and summer new products have conveyed an uninhibited and outgoing concept of outdoor life to Chinese consumers, presenting the latest international trend to the domestic consumers.

LAVA will launch the three new products of the theme of unrestrained expedition, unrestrained travel and uninhibited trend. The appearance of these three series has made a more perfect interpretation of the positioning of LAVA's "uninhibited" style. Whether you love outdoor adventure or leisure travel, or even just love outdoor sports workers, you can find suitable clothes in LAVA.

The new LAVA positioning product has not only realized the match with brand personality, but also opened up unlimited creative space for unrestrained journey.

LAVA unbound journey will surely become a new legend of the international outdoor trend.

Super value pricing, everyone can wear the outdoors.

If the outdoor equipment is positioned as luxury, the whole outdoor industry can not be bigger and bigger.

We may as well look at the market, and the outdoor brands that really do well do not flaunt themselves as top brands and deliberately draw the gap from the public.

As we all know, high-end brands have a long incubation time and high risks, while parity brands win consumers by cost-effective.

LAVA, as the main brand of North American outdoor products, is meant to be like volcanic lava with the energy to be ready to become a warm sunshine in the hearts of outdoor enthusiasts.

In North America, LAVA has a large number of loyal fans, including not only outdoor adventures, such as hiking, mountaineering, ski surfing, but also fashionable young people who advocate outdoor elements and fashion elements.

LAVA's "super value pricing model" makes it suitable for people of all ages and spending power.

In terms of channel development, it is more suitable for China's one or two and three tier cities' market characteristics, and can better accommodate two sales modes of exclusive stores and shopping malls.

Facing the competition between many domestic and international brands, on the one hand, it strongly promotes the "super value pricing mode". On the one hand, it focuses on the shaping of brand outdoor gene and outdoor character, which is very suitable for China's market characteristics.

In July 8, 2012, the famous outdoor brand LAVA of the United States will hold a new spring and summer conference in Shanghai in 2013, and the new spring and summer products ordering conference in 2013.

At that time, hundreds of dealers from all over the country will gather in Shanghai to participate in the event. LAVA has prepared a unique new product launch and unveiling the brand new positioning strategy.

I believe that this dark horse from abroad will not only create new wealth for many ambitious people who will grasp the trend of the trend, but also be able to set off a trend of outdoor storm in China's market.

I believe LAVA will become the brand of the international fashion trend. Let's witness this moment together.