China Shoes Industry: Strive To Stand In The Front Of The Ball Industry Chain

Behind the glory of the "world factory", the problem of weak independent innovation and solidified in the low end of the international industrial chain is just like the shadow.

According to statistics from the world trade organization, China has ranked first in the world anti dumping ranking for the eleven consecutive year.

Statistics show that from 2001 to 2006, the number of shoe factories in China increased from two to more than 30000, most of which were small and medium-sized processing enterprises.

The growth of order quantity and the growth of backward production capacity bring vicious competition to enterprises.

The export of large scale and low price not only led to the EU's anti-dumping stick, but also defeated the small and medium-sized shoe-making enterprises in China.

In 2007, thousands of shoe companies in the Pearl River Delta closed down in the throes of the pformation of processing trade.

"The crisis is just beginning.

If China's shoe-making enterprises do not realize industrial upgrading without changing the backward competition way of price war, the future crisis will be more fatal.

Wang Ying, Secretary General of China Footwear Association of Light Industry Crafts Import and Export Association, said.

While continuing anti-dumping proceedings against the European Union, AOKANG group attacked Italy again in early 2008, becoming the global strategic partner of Wanli Wade, a well-known brand, and gained the worldwide brand marketing and operation authorization.

AOKANG's plan is that once we have mature experience in global market operation, we will directly set up our international R & D center in Italy to complete the integration of R & D and marketing.

The simple export of trade is difficult to fundamentally change the embarrassing position that China makes "shirts for planes". The cooperation of existing industrial manufacturing and marketing networks with international brands may open up a new path to internationalization of Chinese manufacturing.

In fact, in the past 30 years since reform and opening up, a number of Chinese enterprises have already achieved certain international competitiveness. Now their core issue is how to enhance the comprehensive operation ability of globalization.

In the process of globalization, Chinese enterprises have passively accepted the global division of labor from the past to turn to the new coordinates of their own in the global division of labor.

The new wave of global industrial pfer is sweeping through, and striving to occupy a place in the high-end value chain of the global industrial division is the goal and responsibility of Chinese enterprises in the next thirty years.