Creating A World-Class Clothing Kingdom -- George White Dress

Zhejiang is about to enter the capital market.

Apparel Limited by Share Ltd (hereinafter referred to as "George White", the Stock Name: Georges white, stock code: 002687) is a company engaged in brand clothing, men's clothing and casual wear production and marketing company.

The company takes the production and sale of high-end men's clothing series as the leading products.

There are mainly 15 series of more than 300 varieties: suits, shirts, jackets, T-Shirts, casual pants, sweaters, coats, windbreaker, leather clothing, neckties, leather goods and accessories.

Since its inception, George White has been committed to exploring the perfect art of dress, drawing the essence of European costume production, and making high-end men's wear series and professional wear series.

With the world's first-class garment production line and digital control production process, it has passed ISO 9001 quality management, ISO 14001 environmental management system and O H SA S18000 occupational health and safety management system certification, and has participated in the drafting and formulation of many national clothing standards.

Over the years, Georges white products have been awarded "Zhejiang famous trademark", "Zhejiang famous brand product", "Zhejiang famous trade name", "A A A-level credit enterprise" and "2005 year".

In 2007, "George White" shirts won the "China famous brand products".

In 2011, George White was elected "China's ten major clothing brand".

The quality of Georges white products has always been excellent in the spot checks of the national clothing quality supervision and inspection center, and is well received by consumers.

Over the years, George White has won the recognition of many customers in the high-end market of Chinese professional wear.

This is mainly due to its six core competitive advantages.

First, the upstream and downstream integration of professional clothing brand.

The company takes the brand as the soul, uses the brand, operates the brand, and has been committed to expand the fashion trend new domain, deducts its noble elegant design style.

The difference between the business dress and the retail clothing is that it has higher requirements for the stability of product quality, the thoughtfulness of pre sale and after-sales service, and the professionalism of the style fabric design.

Product quality control is the key link of the industry development. The quality of the product not only affects the decision of the customer's next purchase, but also directly affects the manufacturer's brand reputation and the decision of future repeat purchase.

At the same time, for professional clothing, customer service factors are also important aspects for customers to consider. This is mainly reflected in the early fashion styles, fabric selection, tailoring, and later delivery time, maintenance and rework, increase in speed, response speed to customer requirements, etc. these aspects are directly related to the customer's purchase experience, and further affect the customers' future repeat purchase decisions.

Therefore, for professional clothing manufacturers, on the one hand, we must establish a good design and production system, ensure product quality and enhance brand marketing efforts; on the other hand, in order to improve customer service quality, we need to set up a perfect marketing and service network in the whole country to provide a complete set of services for customers before and after sales.

The development trend of the future professional wear industry will be the complete integration of brand, design, production, marketing and service.

George is located in the production of brand clothing, and has established the "George White" brand image through many years of brand operation, established a stable professional production and quality control system, and established a career marketing network in 18 provinces, municipalities directly under the central government and autonomous regions, and realized the operation mode of professional wear from brand operation, product design to production and marketing, and after-sales service upstream and downstream.

Every year, the company offers a professional design plan for thousands of units from finance, electricity, telecommunications, postal services, logistics, steel, coal and nonferrous metals.

Two, the unique professional clothing marketing center brings efficient market development capability.

As the main business of Georges white, professional wear has strong competitive advantages and strong profitability in the market. It is the main source of company profits.

In the construction of sales channels for professional wear, the company mainly provides thoughtful pre-sale shopping and after-sale services for enterprise customers through various professional clothing marketing centers, and promotes the idea of fashionable business dress advocated by the company.

The professional clothing marketing center refers to the branch office that George White set up as the main business in all parts of the country to set up a high level of customization, publicity, promotion and sale of Georges white brand professional wear. The marketing center consists of office area and product display area (including volume area), so that customers can choose the most direct clothing styles and styles. The product exhibition area comprehensively considers the scientific color, lighting and product display scheme in the decoration area, so that the cultural connotation of the George White brand can be fully and effectively released, and it can more comprehensively and profoundly explain George White's brand value and demonstrate George's brand image.

At the same time, the marketing center also provides customers with after-sales service such as maintenance, increase and so on, so that customers can get the most perfect shopping experience.

By December 31, 2011, the company had 13 marketing centers, 6 agents, and 18 provinces, cities and autonomous regions.

The perfect sales network has provided strong support for the rapid growth of the company's professional wear business. Future Ltd will gradually complete the marketing center's coverage in all provinces and cities across the country, so that more customers can experience the brand concept of George White fashion suit.

Three, advanced order production management system.

The company's professional wear is tailored to mass customization. Each order requires different fabrics and sizes. The cutting shop needs cutting and cutting according to the actual requirements of each order.

At present, the company has adopted computer aided equipment to tailor each order according to the requirements of each order. On the basis of ensuring that the cutting is more accurate, the efficiency of the tailoring is improved, so as to ensure the smooth progress of the following work processes.

Four, strict quality control system.

The company has passed the ISO 9001 quality management system certification, and has advocated the three aspects of "technology, equipment and personnel quality consciousness", and has formulated a complete quality inspection system.

First of all, the intermediate process of garment assembly line is checked and purposefully checked, and then the quality points with high quality and prone to errors in each process are detected. Finally, the experienced inspectors make a comprehensive inspection of each garment according to the attached orders.

The strict testing system enables the one-time pass rate of the company's products to exceed 98%.

In addition, the company attaches importance to the cultivation of the quality consciousness of employees. Besides the daily publicity quality education, it also links the quality of the products with the bonus income of the employees, thus further improving the importance of the workers on the quality of production.

The company has passed the ISO 14001 environmental management system certification, and equipped with special inspectors to inspect the chemical composition of each batch of raw materials such as fabrics, accessories and other raw materials purchased. It can be used for production after testing is up to standard, so as to ensure that the production environment of toxic chemical constituents is polluted and the quality of workers is harming and the quality of products is damaged.

Five, strong R & D design capabilities.

The company has a group of experienced designers, including professional designers, craft tutors, plate makers, technicians, stylists and so on 46.

On the basis of a comprehensive investigation and analysis of the shape of the human body in China, according to the principles of engineering and the ratio of golden section, the company has designed a more harmonious and comfortable version of the proportion of all parts of the human body. The designer team of the company has the trend of design concept, and develops nearly 2000 new styles every year according to the needs of different customers, such as the waist type suit and the comfortable semi woolen lining.

A cool suit and a fragrant shirt, a series of hot drill shirts, embroidered shirts and cool jackets.

In recent years, the company has accumulated a large number of styled version, including more than 3000 suits, styled version, more than 1000 shirt style version and more than 1500 leisure style version, etc., to meet the needs of different customers for professional wear, and has been continuously recognized by the market.

In 2007, the company and the Institute of clothing of Donghua University jointly established the Institute of vocational clothing, Donghua University School of clothing, on the one hand, trained professional clothing professionals, and on the other hand, made a cooperative study on the development trend and technical level of professional clothes.

The establishment of the Institute of vocational clothing has accelerated its technological progress and enhanced its market competitiveness.

Six, differentiated business dress concept.

The company's professional wear business uses the "Georges white" and "GIUSEPPE" brand. According to the customer characteristics of the professional clothing, the company's products are positioned in the market of professional decoration and large scale customization, and we insist on providing the costumes that are in line with the spirit of the times and the industry style.

While actively advocating fashion and individuality, the company advocates the idea of "fashion professional wear" and "more professional fashion" as the company's design and production concept.

In order to better serve the consumers, the company pays special attention to the specialization, specialization and meticulous production of all kinds of products, and is equipped with full-time responsible designers according to the customers' industry and specific needs, and provides a full range of services such as design service, after sale tracking, feedback response and so on, and has established a set of fashionable brand operation concepts.

Georges white dress perfectly integrates Chinese and Western dress culture, creating the first exploration of perfect dress art.

Adhering to the shining essence of aping's clothing art, taking into account the Oriental body's characteristics and aesthetic taste, we combine traditional material with artistic expression and integrate advanced stereoscopic cutting technology to form a harmonious and perfect whole.

Exquisite, unique, elegant and natural, leading the modern life style.

Georges white created the world's first-class White Costume kingdom with the concept of "pcending oneself and pursuing excellence".