Jordan'S Trademark Litigation Continues To Ferment, And The Biggest Benefit Becomes A Competition Point.

Jordan's trademark lawsuit continues to ferment.

Last week, Jordan took the lead in breaking the silence in sports. He said that the trademark, including the name of Jordan, the two son of a flying guy, was registered for the purpose of defensive protection of legitimate trademarks.

Jordan sports has written off some defensive trademarks that may be misunderstood before the court formally accepts disputes with Michael Jordan's right to name.

Reporters noted that at present, there are many similar trademarks registered with "Jordan" and "QIAODAN" in China.

Related lawyers believe that Michael Jordan flew alone to sue Jordan for the purpose of maximizing the interests of sports.

A statement on its official website recently revealed that since the use of the "Jordan" registered trademark, a large number of trademark applications containing the word "Jordan" have been found.

For the purpose of protection, the company has applied for registration of 129 defensive trademarks, including "Jeffrey Jordan" and "Markus Jordan". However, the company has never used these trademarks, nor plans to use them in the future.

The relevant information collected by reporters shows that there are more than 100 legally registered trademarks containing "Jordan", "QIAODAN" or similar trademarks in China.

According to the reporter's incomplete statistics, in addition to Jordan sports, there are 63 registered trademarks of "Jordan" in China, and 43 trademarks containing pinyin "QIAODAN".

There are 23 categories involving trademark registration, accounting for more than half of the categories.

The trade covered by registered trademarks is varied. The industries involved include food, clothing, medical treatment, feed and sanitary ware. There are also many sports products industry.

The reporter found in his information that

Before it became famous in 1984, there was already a registered trademark containing the word "Jordan" in China, and the trademark was registered as a foreign company.

This personal hygiene product company from Norway dates back to 1980.

According to the China Trademark network, the Chinese name of the Norway company is "Jordan company". The English name is "JORDAN AS", and the word "Jordan" should be the Chinese plation of "JORDAN".

According to lawyers with intellectual property rights, the words "Jordan" and "flying Michael Jordan" do not have the unique correspondence and specificity.

Long term concern for Jordan

Xu Wanhui, senior partner of Dacheng Law Firm, told reporters that Michael Jordan chose to prosecute Jordan sports for two reasons.

First of all, Michael Jordan's popularity is mainly reflected in sports and basketball, which is in line with the scope of sporting goods business in Jordan's sports business. Secondly, Jordan sports is a leading sports brand company with considerable popularity in China. No matter from the economic or social impact point of view, choose a business with over 3 billion revenue and more than 6000 franchised stores as the object of prosecution, aiming at maximizing the benefits.

Chen Changzhuo, a lawyer of Fujian Yuan Yi law firm, holds similar views. He believes that Michael Jordan can theoretically Sue all enterprises registered with the word "Jordan" trademark, but must take into account the time and cost of litigation.