Transfer Of Garment Industry To Open Up A New World In Central And Western China

Pay attention to comprehensive factor cost and take account of domestic and international market.

In recent years, along with the rapid increase of land cost, energy cost, labor cost and ecological environment constraint, China has become a country.

The pace of gradient pfer to the Midwest has accelerated significantly.

Like cotton textile industry, garment industry has become a major industry in textile industry because of its low capital and technology threshold and high sensitivity to labor cost.

According to the textile industry pfer office of the China Federation of textile industry and the China clothing association, garments (including knitted) accounted for 35.2% of the textile pfer projects in recent years.

According to statistics, in recent three years, regional adjustment of garment manufacturing industry is obvious.

In 2011, the total industrial output value of garment manufacturing enterprises above Designated Size in the central and western regions reached 231 billion yuan, an increase of 112.4% over 2009, accounting for 18.5% of the total output value of garment manufacturing industry nationwide, and 6.9 percentage points higher than that of 2009.

In 2009~2011, the output value of garment manufacturing increased by more than 1 times in 8 regions, namely, Jiangxi, Hubei, Henan, Liaoning, Anhui, Hunan, Sichuan and Hebei.

Unlike cotton spinning industry, the clothing industry is the terminal industry of textile industry, so it is different from other industries in product marketing and brand building.

In recent years, with the change of China's market structure, domestic demand has become the main factor to promote China's economic development. The huge market demand in the Midwest attracts many enterprises to invest in the central and western regions.

Moreover, the pfer of garment industry to the central and western regions can also give consideration to both exports and domestic demand.

Therefore, pferring to the Midwest is the main mode of garment industry pfer.

Shenzhou International Group Holdings Limited is a famous knitted product in China.

The product covers all knitted garments.

Since 2008, Shenzhou International Group Holdings Limited has started the pace of industrial pfer.

Shenzhou International comprehensive factors, finally decided to move to Anhui Wangjiang.

With the support and support from Wangjiang County Committee and county government in Anhui, the pfer of the textile industry has been carried out smoothly.

At present, Shenzhou International has three garment factories in Anhui Anqing, Zhejiang Quzhou and Kampuchea Phnom Penh, and has sales offices or representative offices in Shanghai, Hongkong and Osaka.

Chongqing City gold Cora Clothing Co., Ltd. is Shanghai Kola in response to the call for western development in Chongqing and the westward shift of the strategic focus of the company. In 2004, it signed investment agreement with the people's Government of Hechuan District, Chongqing.

Chongqing is one of the state-level pfer bases for the Eastern Textile Industry. In order to undertake the pfer of garment industry, Chongqing has built a garment industrial park in Yubei District and Banan area, and invested in the construction of the textile and silk industrial park and the clothing silk market in Hechuan.

The resources and consumption markets owned by Chongqing are unmatched by other cities. Transferring the textile base to Chongqing will, on the one hand, provide better quality textile products for local consumers, and at the same time be able to integrate directly with the international market.

Now, the company produces 3 tons of high quality fabrics and 4 million sets of underwear every year, more than 1000 stores and counters throughout the country, and the gold Cora underwear has been awarded the title of "Southwest sales champion" for 8 consecutive years.

After more than 30 years of reform and opening up, the construction of garment industrial parks in central and Western China has springing up everywhere.

The government has actively adjusted the industrial structure and made the obvious design R & D center and marketing center as a new starting point. The government in the undertaking area has given full play to the advantages of local resources (land, manpower and policies) and actively undertaken the pfer of industries from the coastal provinces to the central and western regions.

The Ningxia Hui Autonomous Region

In 2008, the the Ningxia Hui Autonomous Region textile and Light Industry Bureau seized the opportunity to shift the light textile manufacturing industry to the West in the Pearl River Delta region of Guangdong, using regional comparative advantages to actively attract foreign investment and promote the docking between Ningxia and Guangdong textile industry.

In 2009, Yinchuan Shenzhen Shenzhen root Clothing Co., Ltd. annual production of 1 million 500 thousand sets of clothing projects settled in Jinfeng Industrial Park.

4 uniform production lines and 1 denim production lines have been put into operation recently. The commissioning of the project will greatly enhance the scale of production of the Ningxia Hui Autonomous Region's textile and garment industry and enhance the overall competitiveness of the garment industry.

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In order to implement the strategic plan for revitalizing the northern Anhui Economic Zone in Anhui Province, the Suzhou municipal government of Anhui province has formulated the industrial development strategy of "industrial Xingcheng" and "Undertaking Eastern Industrial Transfer", and vigorously promoted the work of attracting foreign investment.

As the 861 project of Anhui province and the key investment attraction project in Suzhou, the development and construction of the textile and garment industrial city in Central China (Suzhou) is developing rapidly.

In November 6, 2011, the opening ceremony of the industrial city and the ceremony of the Anhui wolfwolf factory and the Anhui Bao de factory were formally held.

The seven wolves industrial Limited by Share Ltd invested 500 million yuan in Anhui Industrial Co., Ltd., which will invest in the industrial city, and will be the largest leisure wear enterprise in the central part of China.

Fujian Bao de Group invested 450 million yuan in the construction of Anhui Bao de Garments Co., Ltd. in the industrial city. The annual output value is 1 billion yuan and the profit and tax 200 million yuan will be built to become the largest children's clothing enterprise in the central part of China.

Jiangxi City

Jiangxi Gong Qing City open development zone is one of the five provincial textile and garment industrial bases in Jiangxi Province, and is the most concentrated area of Jiangxi's clothing brand.

The Communist Youth City firmly grasped the favorable opportunities for the pfer of the domestic textile and garment industry to the central and western regions, took the initiative to attack, and made full use of the advantages of good industrial foundation, relatively low labor costs, and rich textile and apparel professional and technical personnel, so as to make greater efforts.

Efforts have been made to introduce clothing items such as brand clothing, Tang costume, Yi te Road clothing and Cannes costumes.

As of 2011, the total output of down garment in the city of Qingdao city was 34 million 40 thousand, accounting for 64% of the output of the down garments in the province. The duck duck joint stock company, Hui Yuan Garments Co., Ltd. and Shen Hao Garments Co., Ltd. were located in the top ten of the apparel industry in the whole province and the top 100 top garments in China. Among them, the main business income and the "four rate" level of the duck duck company ranked first in the textile industry of Jiangxi province.

In the process of the new round of industrial pfer, some garment enterprises are not limited to making use of the production factors such as the lower labor force, land and factory buildings in the central and western regions, but also combining industrial pfer with industrial upgrading, brand building and market development.

Zhejiang Tianxiang group

In 2003, Zhejiang Tianxiang group began to enter the western region and spent 80 million yuan in Chongqing to build the Chongqing down Wang down products Co., Ltd.

Then invested hundreds of millions of yuan in Xiaoshan to build Hangzhou NW Wang Fashion Co., Ltd., and jointly established Nantong North Swan Home Textiles Co., Ltd. in Nantong, Jiangsu.

Tianxiang group has unified planning for the brand system in order to meet the needs of large scale and collectivization development.

In addition to the northern swan, in recent years, it has registered two brands of "gnth" and "baby goose".

The three brand series covers the three series of products of Tianxiang group's high-end series, Volkswagen series and children's series, and has completed the clear positioning of the market and brand.

Henan Xinya Garments Co., Ltd.

Henan Xinya Garments Co., Ltd. was founded in October 2004. It is a large garment production and processing enterprise founded by Zhejiang New Asia Co on the basis of the acquisition of Baishi Li garment factory of Henan dragon horse group.

At present, Henan Xinya has developed into a large-scale garment production base with embroidery, cutting, sewing, washing and finishing.

The company has used its own labor advantages and scale advantages to actively cooperate with domestic and foreign brands. It has established a long-term and stable cooperative relationship with Metersbonwe, YISHION, Tonlion, JEANSWEST, international brands AEO, ESPRIT, UNIQLO and other clothing brands.

At present, the company is the strategic partner of Metersbonwe, the largest leisure brand in China. It is also an exempt supplier of YISHION, a famous leisure brand.

The traditional industrial pfer is pferred from developed countries to developing countries, and developed areas are pferred to underdeveloped areas.

But in recent years, there has been a "reverse shift" in industrial pfer.

Some garment enterprises pfer their R & D centers, marketing centers, and company headquarters from undeveloped areas to developed or even developed countries.

Take Shanghai as an example, in recent years, many entrepreneurial parks have actively promoted the development of clothing fashion industry and extended to high-end industries such as technology and marketing.

Many famous brands, including "Shan Shan", "Semir", "seven wolves", "Bosideng", "powerful", "Weizhi", "M·SUYA" and so on, have pferred marketing, R & D and logistics centers to Shanghai.

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Shandong Ruyi science and technology group, through the investment and construction projects in the Midwest and the integration of the original textile and garment industry resources, creates the "wool self production wool dyeing, spinning, weaving, finishing, top-grade Western-style clothes" wool textile industry chain, "cotton production - cotton yarn dyed yarn - high-grade dyed fabric - high-grade non iron shirt" cotton spinning industry chain, give full play to the advantages of the industrial chain, and improve the overall competitiveness.

At the same time, Ruyi group also entered Italy, Germany, France, Japan and other countries to integrate the design, sales and production resources from all over the world to achieve rapid growth.

In August 2011, Shandong Ruyi Technology Group became the largest shareholder of the 109 year old Japanese Rena company at a low cost.

Renner is the oldest brand enterprise in Japan's large comprehensive garment enterprises. There are more than 2000 brand stores in all the top Japanese shopping malls. The company has world-class top-ranking fashion design, brand planning, store design and retail management team.

Through the acquisition of Rena, Shandong Ruyi science and Technology Group has a world-class apparel brand operation team and well-known clothing brand group, which is of great significance for making use of two domestic and international markets and two resources, improving the competitiveness of enterprises in the international market, and shaping the internationally famous clothing brands. It speeds up the globalization of Shandong's textile and garment production enterprises by the Ruyi technology group.

The process of strategic pformation of industrial groups.