How Can Garment Manufacturers Turn The Tables In The Exhibition?

Garment industry is a special industry in China's consumer goods industry. Its distribution channels are basically department stores, distributors or street stores.

Enterprises usually choose distributors through the following two ways: first, finding suitable distributors through professional media, and two by participating in the major.

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How can enterprises successfully invest in the exhibition? Besides preparing for the early stage of the exhibition, we should also pay attention to the following aspects:

First, make clear the positioning of your brand, and identify what kind of market your products are in. For example, some products are suitable for one or two types of markets, and others are suitable for three or four types of markets.

Second, choose suitable distributors according to brand characteristics and consumer groups, so that products can be pmitted to the terminal with the fastest speed, the highest efficiency and the lowest cost.

If the product is located in the low end market, the enterprise itself is still in the start-up stage. I suggest that the agent should be the provincial agent in the exhibition.

Because provincial agents are better than single dealer dealers in terms of operational capability or economic strength, they can quickly open the target market through provincial agents and their already maintained first-class and two tier distribution networks.

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In the high-end market, the product style and personality are distinct, aiming at the middle and high-end consumer groups. It is not appropriate to choose the provincial agents to expand rapidly for the purpose. Instead, we should choose a point to point single store distributor who aims to penetrate the market gradually. Through the way of providing service and brand operation to the distributors, we will eventually achieve good sales performance.

At the early stage of the business, most of the enterprises choose the provincial agents. However, when the enterprises develop to a certain stage, the disadvantages of the agents at the provincial level also appear, which are reflected in such aspects as coordination strength, market management, terminal support and brand communication. With the gradual expansion of enterprises, these disadvantages will become more prominent.

There are also some provincial agents in the management of the two level agents.

Limited by their own capabilities, the brand concept and management system can not be well extended to the terminal.

These are the problems that can not be ignored when the enterprises are not strong enough to participate in the exhibition. It is also a necessary process for many enterprises to develop.

From the point opposite to the provincial agent, we gradually pition to point to point, and many domestic enterprises have such management experience.

In this process, enterprises must choose the right way according to their economic strength, investment ability and the ability to maintain the terminal continuously.

There are, of course, two examples of simultaneous use.

For example, some enterprises take advantage of their geographical location and management support capabilities to carry out point to point management for dealers in the key cities of enterprises around and brand promotion. The aim is to effectively push the brand's good image and meticulous service to the market, so that consumers can truly feel the charm of the brand. For enterprises like Xinjiang, Lanzhou, Ningxia, Inner Mongolia and other regions, enterprises want to rapidly increase their market share and make use of the way of provincial agents to face the opposite way, so as to expand the market quickly and enhance the brand awareness.

Intensive farming, or large scale net casting and rapid development, or two ways of simultaneous use, in any case, it is the best way to be suitable.

Special attention should be paid to the vision of the company's future development before choosing any approach.

The direction of development, product marketing strategy, we should also consider how different products and different markets can derive different shapes, and make the products extend well through different forms, so as to achieve the purpose of attracting consumers and enhancing sales force.

As mentioned earlier, the media can be a good way of attracting investment in addition to finding a suitable dealer at the exhibition.