Is The Exhibition Industry Booming Or Losing Money?

"Guests come and go, eat, eat, entertain themselves."

The conference and exhibition in many second tier cities has such a status quo, and it is against the influence of expanding the city's influence. Holding various activities has become the burden of the government. The Deputy Secretary General of the Wuxi municipal government Xu Guowei, on the 29 day held the Tenth China Exhibition and wealth forum, lamented that the Convention and exhibition industry as a "sunrise industry" has become a pillar industry and the government needs to play a role in it.

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Can drive business, tourism, catering and other 9 times income.

According to statistics from domestic and foreign scholars as "city bread", statistics show that in recent years, China's exhibition industry has increased by more than 20% annually, and the number of exhibitions has ranked first in Asia. Over 40 cities have listed the exhibition industry as a pillar industry of urban development.

However, some experts pointed out that the number of exhibition industry in China is large and the output is small. There is a big gap between real income and developed countries, especially in the second tier cities.

Although Shanghai, Hangzhou, Nanjing and other brand cities near the city, the total number of GDP ranked ninth in the country, Wuxi just set up the exhibition office last year.

Xu Guowei introduced that from the beginning of the Golden Rooster hundred flowers Festival, there are many large events in Wuxi every year. Apart from expanding the popularity of the city, the actual income is very small. It basically belongs to the basic imitation, the guests come and go, eat and eat, enjoy themselves.

"Few people know that, as the birthplace of township industries, since 80s, Wuxi has spontaneously generated many orders, and the earliest Chinese Convention and Exhibition started here. But now, despite the economic development, the exhibition industry, which embodies the comprehensive strength of the service industry, is lagging behind Zhou Biancheng."

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With the development of the equipment industry, and in recent years, the Internet of things and new energy have become the focal point in China. Wuxi, which lacks the foundation, has begun refining the exhibition brand from the specialized level and letting the enterprises operate. The Taihu fair, which was originally invested mainly by investment, is now divided into the professional exhibition of "singing opera" by enterprises such as industrial fairs and new energy fairs. The government has begun to try to reduce the burden.

Last year, Wuxi launched a three year plan to support the development of MICE industry, and put forward a series of policies from tax and financial support.

"The government can not be too deep, but it is essential to push forward," Xu Guowei said.

In the past two years, Wuxi has started from the characteristic industries, and the exhibition of new energy conference and Internet of things exposition has gradually gained fame at home and abroad.

Yu Xiaosong, President of the China Market Association, believes that the developed cities in the domestic convention and exhibition industry have taken the lead in popularity and market resources. Second tier cities need to be guided by the government's leading role, and tap the local industry, culture and natural resources characteristic market to form the brand of convention and exhibition industry.