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    Various Local Exhibition Management Agencies Have Upgraded.

    2012/6/12 16:50:00 32

    Exhibition ManagementExhibition IndustryExhibition

    Haikou Convention and Exhibition Bureau recently announced the establishment, this is the first municipal level in China

    Exhibition

    Bureau.

    At the beginning of this month, the Xiamen conference and Exhibition Bureau (hereinafter referred to as the Xiamen Convention and Exhibition Bureau) ushered in the first secretary.


    For a long time, due to the dystocia of the National Convention and exhibition industry, local governments have set up "Exhibition Management Office" or "exhibition management coordination office" in order to develop the exhibition industry.

    In recent years, local governments have attached importance to and increased support for exhibition industry, and the exhibition management agencies have been upgrading in various places.


    In response to this phenomenon, a person who did not want to be named

    Industry

    In an interview with reporters, senior people said that the upgrading of local exhibition management institutions, if we could further standardize the management and strategic deployment of the exhibition industry, were of course worth promoting. But if we just renamed the existing "Exhibition Management Office" or set up another same level management organization, it would be useless for the development of the exhibition industry, but it would make the disorderly exhibition industry more chaotic.


    Functions of the Exhibition Bureau


    According to the high level of Haikou Convention and Exhibition Bureau, Haikou Convention and exhibition bureau should play the role of service, coordinator and manager in the development of MICE industry.

    It is understood that the Xiamen Convention and exhibition bureau is changed by the name of China (Xiamen) International Investment Promotion Center (Xiamen Trade Promotion Center).

    For the establishment of the Xiamen Convention and Exhibition Bureau, relevant personages in Xiamen said, "in a sense, this is also an integration" upgrading. "


    In response to this explanation, Cao Yuhe, senior member of the industry, told reporters that in the European and American countries, the conference and exhibition bureau must first focus on bidding for the international large conference. Secondly, it is closely related to the tourism business of the city. Some of the city's exhibition bureaus belong to the professional institutions under the local tourism bureau.


    Cao Yuhe emphasized that more responsibilities of a city's exhibition bureau should be publicizing and promoting the city itself, and then promoting the local conference center and other related facilities.

    According to the habits of large international conference organizers choosing their destinations, a city should be selected before they will be held in the city.

    However, some cities in China are newly established exhibition bureaus. The emphasis is placed on the development of exhibition industry, but there is no planning and deployment for the promotion of the city, which seems to be putting the cart before the horse.


    Those who do not want to be named in the industry believe that in recent years, the exhibition management institutions have been renamed, becoming a new wave of China's Convention and exhibition industry.


    The Expo Bureau only manages one project.


    In recent years, with China's exhibition

    Economics

    With the rapid development, some provincial capital cities and prefecture level cities have set up "Expo Affairs Bureau", hoping to further speed up the development of MICE industry.

    The first Expo Bureau in the mainland is the ASEAN Expo Bureau, which is mainly responsible for the China ASEAN Expo. The Xinjiang International Expo Affairs Bureau is responsible for the China Asia Europe Expo. The Xiamen Convention and exhibition bureau is responsible for the related affairs of the fair, Taiwan Trade Fair and so on.

    It is reported that as of the beginning of this month, the Xiamen Convention and Exhibition Bureau has not yet been officially listed.

    According to media reports, "the formal appointment of the new director means that the Xiamen Convention and Exhibition Bureau will be officially released to the public."

    It is understood that the document No. 141 of Xia Fu [2012] has made it clear that the Xiamen municipal Convention and exhibition bureau is hosted by the general office of the municipal government.

    According to relevant people in Xiamen, this is mainly renamed. "New bureau" is the Bureau of affairs. It will still undertake several major exhibitions as its main mission.


    A deputy director of a Expo Bureau who asked not to be named told reporters that at present, the function of the Expo Bureau is only responsible for the operation of an exhibition project, and has not carried out strategic deployment of the local convention and exhibition industry, nor has there been any coordination mechanism with the local Exhibition Management Office.

    He said that whether a Expo Bureau is only responsible for an exhibition item will cause waste of functional organizations. This is indeed a question worth pondering.


    Unlike the above Expo, Chengdu Expo Bureau was upgraded from the Chengdu Convention and Exhibition Management Office in June 2010. Its responsibility is to be responsible for the planning and management of the development of Chengdu Convention and exhibition industry.


    The name of management institution is not uniform.


    In recent years, with the development of exhibition economy in various parts of the country, there have been some changes in the exhibition management institutions.


    It is understood that prior to the relevant management of the Beijing exhibition industry is responsible for the Beijing International Exhibition and Exhibition Industry Association. In May this year, the Beijing Business Council and the Beijing Municipal Finance Bureau jointly issued the notice on promoting the development of business and exhibition industry in our city (hereinafter referred to as the notice), and will use the financial funds to support the large-scale commercial exhibition held in Beijing to enhance the specialization and internationalization level of the capital exhibition industry.

    According to people familiar with the matter, the notice only subsidized the large-scale exhibition projects held in Beijing, but there was no mention of subsidies in recent years.


    According to the latest statistics of the International Conference and conference Association (ICCA), in 2011, Beijing ranked the tenth place in the world ranking of international conferences, up two from the twelfth place in 2010, ranking first in China.

    In the Asia Pacific region, the ranking rose from fourth in 2010 to second place (after Singapore).


    Looking at the status quo of exhibition management, it is easy to find that there is "exhibition coordination office" in all parts of the country, which is responsible for coordinating major events and major exhibitions held in the locals.

    Whether or not the above functions are dispersed to further unification is naturally concerned and expected.


    In the future, if the relevant agencies do not have the supervision over the name of exhibition management institutions, will China's exhibition industry face a new round of chaos?

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