Every Unit In The Exhibition Has "Made" Contributions.

How difficult is it for China's exhibition economy to fade the numbers that look beautiful and increase year by year?

To be practical, it is difficult, difficult, and difficult. Why? Because governments need these dazzling figures to prove that it is a good time to develop the exhibition economy. However, behind these bright figures, it is necessary for institutions, enterprises, and even members (various associations and institutes) to make contributions.

Ordinarily, this is in China. Exhibition The industry is an open secret. The senior officials of various local governments are all aware of the situation, but the curtain has already been opened. The professional audience of the "organization" has already been admitted. Some people must go on stage to perform. Therefore, governments at all levels, local governments and related institutions have been kidnapped by the exhibition economy. There are few winners in this show. Although the exhibitors are free from the cost of the booth, they have to pay for the catering, transportation and accommodation of the exhibitors. Although the professional spectators are able to save the tickets (free tickets for most exhibitions), they also have to pay for their own meals, transportation and accommodation. After the busy performance, the local governments became the largest buried party. Even in the early stage of the performance, local governments have already paid publicity fees, public relations fees and so on.

Perhaps, it is inspired by the great investment and the big production of Chinese films. In recent years, some local governments have also made generous contributions to some conferences or exhibitions, and have invested hundreds of millions of dollars in the early stage, only to win a performance of "real gold and silver". The difference is that the big investment of movies is entirely market behavior. No matter how much the box office is, investors are responsible for it. Moreover, its investors need not make any explanation. But can all local governments spend money on them without any assessment and trade-offs?

The development of MICE economy is not a show off. Look at some professional brand meetings, or brand exhibitions. Industry Owning a good reputation, it has no 10 Fen relationship with the government. market Behavior. It is gratifying to note that some local government officials have begun to think about what they can get from exhibiting here. This is a change in consciousness. Although this change of consciousness has not yet been seen, it needs a process.

To put it bluntly, the development of MICE economy is to make good use of convention and exhibition projects to make money, and the "income" figures are more beautiful. Of course, local governments can continue to keep up with your dazzling "income" figures. Just don't wait until the international exhibition giants who have already entered the Chinese market and have comprehensive layout are counting on their soft hands before they rush to market operation. I am afraid there is no chance at that time.