Government Takes Part In Exhibition Industry

Although the government's strong intervention is the embodiment of its importance to the development of exhibition economy, on the other hand, it also curbed the marketization process of the exhibition economy, and became a "pushing hand" for the exhibition enterprises not to rely on their own services and creative development and expansion projects, but also to rely on the government sponsored level and how to use the administrative resources to seek the development of the project.

Strengthening the market operation mode of exhibition industry can flexibly deploy various exhibition resources, make the content and mode of exhibition more in line with market changes and needs, and market operation can also reduce the government's decision-making mistakes as far as possible.

"As far as I know, some exhibitions in some parts of our province have been forced to close down because of the government's involvement." the relationship between the government and the market should be clarified. "

A few days ago, the Economic Herald reporter was in Shandong provincial capital.

When the association interviewed, Yan Fei, Executive Deputy Secretary General of the association, said anxiously.

On the 4 day, according to relevant reports, due to the lack of unified provincial competent departments and lack of unified coordination and planning, the exhibition industry of our provincial capital exhibition led to the blind construction of the exhibition hall and the frequent "crash" of the exhibition.

After the publication of the manuscript, many readers telephoned, hoping that while strengthening the policy guidance, the government departments should also follow the market operation rules of the exhibition industry, so as not to "interfere".

In this regard, Yan Fei believes that strengthening policy guidance and emphasizing exhibition.

There is no contradiction between the laws of operation and operation. The key is that the government should "manage the ideas", straighten out the system and carry out scientific management, so as to promote the sustained and healthy development of our provincial capital exhibition industry.

Government meddle in hidden worries

"Influenced by the existing institutional constraints and the traditional mode of thinking, there are still many non market operation concepts in Shandong's Convention and exhibition industry, such as the serious utilitarian thought, eager for success, serious administrative intervention, heavy introduction and light cultivation, but it is against the wishes of past events."

Yan Fei, for example, introduced a national food fair for a city. Despite the fact that the local exhibitions and enterprises independently nurtured the same type of exhibition, it has been running for 3 years, and has been forced to shut down for 1 years.

Again, a city's economic and Trade Fair has been nurtured for more than 10 sessions. During the period, although it has made some efforts in specialization and market-oriented operation, but because of seeking perfection and paying attention to the overall image and neglecting the professional exhibition effect, many irrelevant industries and enterprises have been pinched together, forming a "miscellaneous meeting". The actual effect of the exhibition is poor, and the enthusiasm of the enterprises is not high, resulting in the exhibition still relying on government blood pfusion and administrative organization operation.

It is also understood that in addition to the above government's "random involvement" phenomenon, Shandong Province

The industry unilaterally emphasized the tendency to rely on government support and administrative resources to promote development.

For example, in this year's 36 forums, exhibitions and festivals sponsored by the provincial government, there are only 5 exhibition enterprises participating in market-oriented operation, accounting for 13.9% of the total.

Guangdong province last year, more than 100 thousand square meters of exhibition projects 25, basically for professional exhibition company, government participation is very few.

Yan Fei believes that the strong intervention of the government is the embodiment of its importance to the development of exhibition economy, but on the other hand, it also curbed the marketization process of the exhibition economy, and became the "pushing hand" of the exhibition industry not to rely on its own services and creative development and expansion projects, but also to seek the development of the project by relying on the government sponsored level and relying on the use of administrative resources.

Moreover, the participation of the government will increase the power and rent-seeking of public officials and the risk and risk of corruption.

"It's time to launch."

Nevertheless, Yan Fei said that from the advanced experience at home and abroad, the healthy exhibition market does not mean that the government has given up the matter.

On the contrary, there is still a lot of work to be done in building a healthy and perfect Convention and exhibition environment. We must rationalize the system and carry out scientific management.

"The government should" sell when it's time to launch. "

Especially in the initial stage of the exhibition industry, it is understandable for the government to "push the horse forward again" in order to shorten the "climbing period" of the exhibition economy.

Yan Fei said, however, marketization is ultimately the essential attribute and basic characteristics of the exhibition economy. In the long run, the development of MICE industry must be pushed to the market, driven by the invisible hand of the market.

Yan Fei suggests that strengthening the market operation mode of exhibition industry can flexibly deploy various exhibition resources, make the content and mode of exhibition more in line with market changes and needs, and market operation can also reduce the government's decision-making mistakes as far as possible.

Xu Yanfang, director of tourism and Exhibition Department, School of history and culture industry, University of Jinan, also holds similar views.

She believes that to scientifically manage the MICE industry, the government must pinpoint its position.

Relevant departments need to formulate a series of supporting measures such as system and mechanism examination, establish fair competition and evaluation mechanism, prevent duplication and conflict of similar exhibitions, prevent cheating and spreading exhibition, investigate and deal with false evaluation, false advertising, commercial fraud and infringement of intellectual property rights, and standardize the Convention and exhibition market order.

"After the optimization of exhibition soft environment construction, the government should not intervene too much in the operation of the market. Instead, enterprises should be allowed to find ways, find ways and seek development in the market."

Xu Yanfang said.

She also mentioned that in a mature market economy, the functions of government management enterprises are mostly achieved through non-governmental associations.

As a non-profit non-governmental organization, the MICE Industry Association is not only the spokesperson of the exhibition industry, but also the assistant to carry out the government's intentions and implement the government's policies. It plays a role as a tie, combination and agglomeration. Therefore, our province should also fully release the work of the exhibition industry Association.