Is It Wrong For Wang Zhentao To Participate In AOKANG Shoe Advertisements?

On the CCTV Olympic Channel (CCTV6), I saw the Olympic advertisement of AOKANG leather shoes.

I really can't flatter you.

While looking at the advertisement, the roommate of the roommate was looking at it.

The writer said to my roommate that the end of the advertisement was standing side by side with Liu Xiang, who was the president of AOKANG leather shoes. When Wang Zhentao was the president of the AOKANG leather shoes, my roommate said a word, which made the author deeply disrespect and offend the enterprisers. He also wanted to buy AOKANG leather shoes.

Alas!

Do entrepreneurs think this response when they do this ad?

This year is the Olympic year of Chinese brands. Many Chinese enterprises, especially the Olympic sponsoring enterprises in China, are trying their best to get a "cup of soup" for the Beijing Olympic Games to add value to their brands.

This is understandable.

Heng Yuan Xiang's "Spring Festival Zodiac advertisement" has been "the top priority" and has become the hot topic of Internet bloggers.

Pan Gang and Liu Xiang, an Erie president who made an ERI last year, together with the advertisement of "You China strong", caused many netizens and bloggers' hot comments, but Erie soon changed the ad.

Then why does AOKANG's leather shoes not always "learn from history" and still follow the footsteps of Erie?

The author sees that AOKANG has more than three commercials, but still can't remember what the chief executive of AOKANG leather shoes told Liu Xiang just now?

This advertisement is a failure.

Even marketers have been watching for three times without remembering the average audience.

Only remember Liu Xiang's light jump and Wang's fat face.

Is Wang afraid that people in the world don't know that AOKANG's shoes are always opened by him?

Can his personal brand keep pace with the brand of the company?

Do Zhang Ruimin, Wang Jinguo, Liu Ruiqi and other Olympic sponsorship veterans do not need to take a ride on their own Olympic brand to publicize their personal brand?

Forgive me for being so ignorant that I could not find a successful advertising case similar to that at home and abroad.

I also can not imagine, one day, Nike, Adidas and other internationally renowned sports brand executives will also display a small face in their Olympic advertisements, and face the hundreds of millions of audiences in the world.

I'm afraid that when this kind of advertisement is played, Nike and Adi stores may have a long queue of return. Nike and Adidas will soon be called off after class.

Just imagine, you are enjoying a big meal in a beautifully decorated and elegant restaurant. You like it very much and enjoy it very much.

Suddenly, the chef of the restaurant, a slim figure, such as a short acting actor, Wei Fan, rushed to the front of the restaurant from the backstage of the kitchen. Mehikaru Keijiong rubbed his oil hand and told you honestly and humbly, "is this dish made by me? Is it delicious?"

How do you feel as a diner?

Is Wang Zongzhen of AOKANG leather shoes "ignorant and fearless"?

According to the author's analysis, there are two possibilities.

The first possibility is Wang's "name".

It can be seen that the strength of Olympic sponsorship enterprises can be seen.

As an entrepreneur, Wang is sure that he is not short of money.

He has advanced to the highest level of Maslow's five level theory of demand - respect and self realization.

At this time, the motivation of entrepreneurs to pursue "fame" is far greater than the pursuit of real interests.

Many entrepreneurs, especially entrepreneurs from grassroots entrepreneurs in China, should be hard pressed to reject such a temptation to "show a small face" in front of billions of viewers across the country.

After all, the concept of Chinese traditional culture - the glory of the motherland and the return of home to the motherland is still deep-rooted.

Pan Gang can't avoid being vulgar.

The second possibility is that Wang's side has no Wei Zheng type "Xian Chen" assistant.

This kind of advertisement, a little professional professionalism, will not let it out of the street.

Only the "crafty" generation of flattery is likely to please the master, so long as the master is happy, he is not afraid of such advertising films out of the street pollution.

Pan Gang is the first one. Fortunately, he knows his own knowledge and retreats. (anyway, the author never buys Illi's products, only buys Mengniu, and sees Pan's advertisement, which makes it more difficult to buy Illi.)

Wang is always second, and the commercials are still on CCTV.

Aren't there third Chinese entrepreneurs who have "narcissism"?

If there is any, this article is to quit.