Lining Brand Works With LFG Group To Open Up European Market

July 2, 2012, Europe

In Helsinki, as the partner of this competition, Lining brand's European business has also opened a new chapter.

In June 30th, Mr. Yelena Isinbayeva and Andreas Thohir Andersson, who were signed by Mr. Lining himself and Li Ning Co, attended the news conference jointly held by Li Ning Co and European L-Fashion Group (hereinafter referred to as: LFG).

This marks the beginning of the cooperation between Li Ning Co and LFG group in the European market. The two sides will expand the European sporting goods market through complementary resources.

LFG is a centenary sports brand in Europe, COO Vesa Luhtanen

The cooperation is full of confidence: "Mr. Lining and the Lining brand he created is a real legend, and LFG is an outstanding company with a long history, understanding the European market and having extensive cooperation.

The two sides will realize complementary advantages in many aspects such as corporate culture, consumer insight and channel construction, so as to win the European market.

Mr. Lining also said to the two sides: "in Europe, the brand of Lining will provide professional sports equipment with oriental culture as design ideas for consumers eager for new products and more choices, so that European consumers can enjoy the unique charm of Orient sports brand when they have more choices.

The choice of LFG, which has a unique advantage in Europe as a partner, will make Lining's European market more efficient.

In the interview with the German media FAZ (Frankfurter Allgemeine Zeitung GmbH), facing the question of "China, the United States or Europe, which is your key market, or the whole world is a key market?" Mr. Lining replied: "China is an old home, the most important thing must be developed first; Europe is the first international market to expand, so now we have close cooperation with LFG; Lining brand comes from the East and has a unique sports concept and original brand spirit. Based on professional sports and athletes understanding, we have set up a set of product design and R & D strategies that are suitable for professional athletes at home and abroad and are loved by consumers both at home and abroad. These are our highlights and differentiated strategies.

We have great confidence in our products.

We believe that good products and good sports brands will bring a new and better choice to consumers in Europe and the whole world. "

To this day, the world

The pattern of China's sporting goods market is undergoing subtle changes, and the Chinese sporting goods market is undergoing unprecedented changes.

As a comprehensive professional sporting goods company, Lining is committed to building the world's leading sporting goods brand. Its globalization process is just beginning.

It is foreseeable that the Li Ning Co people's Logo spirit and the spirit of "winning dreams and pursuing excellence" will become the most powerful guarantee for Li Ning Co and LFG to open up the European market. It will also become a starting point for Li Ning Co to display oriental culture through sporting goods to create a new and win-win situation.