The Owner Of The "Fabric Kingdom" Is Actually A Naked Treasure.

Manufacturers should focus on their own fabric business, and the brand of light textile city can be heard again.

From a penniless Chuan wa Zi, he grew up to be the owner of the fabric kingdom with annual sales of 700 million yuan.

With his constant concern and dedication to the fabric cause, his "Phoenix Village" has won many honor such as "the most valuable brand in the textile city".

However, He Xihui will not stop.

He said he wanted to build Fenghuang into a "WAL-MART" in the fabric industry.

The first brand.

Light textile city is a place to create miracles. He Xihui, one of the leaders of Fenghuang Zhuang, is one of them.

In 1997, He Xihui moved from Beijing to Keqiao, Shaoxing, and began her second career in life.

He Xihui, who is at the bottom of his career, believes that giving is always rewarding. As long as we treat others sincerely, others will be honest with ourselves.

In the next few years, through the subversion of the traditional trade mode, He Xihui gained fame in the textile city.

At that time, He Xihui created the "Phoenix Village" and immediately launched the after-sale system of the problem fabric packaging within a month. In 1998, he first launched a sales agent system in the textile market.

In 2004, in order to realize the fast symmetry of market information, Fenghuang village began to establish a direct selling network in the whole country.

Up to now, He Xihui has established 15 Direct stores in Guangzhou, Beijing, Shanghai and other places, and more than 1000 in the whole country.

Establish links.

With the introduction of the direct store mode, "Fenghuang village" has entered a period of rapid growth.

He Xihui told reporters that in 2004, Fenghuang village had only 30 employees, with annual sales of around 100 million yuan.

However, by the end of last year, the company's workforce had grown to 500, with annual sales of 700 million yuan, and sales doubled almost every year.

With more and more direct stores all over the country, He Xihui has the ambition to make WAL-MART in the fabric industry.

Today, "Phoenix Village" has begun to take shape, but He Xihui gets up every day, will still yesterday's performance zero.

He Xihui believes that only when we start from scratch can we look seriously at the opportunities and challenges ahead.

Now, developing brand strategy and building cultural enterprises have become He Xihui's top priority.

For example, invest 10 million yuan to build a leisure area for employees, and build a Textile Museum.

He who lives long will die but not die.

In He Xihui's view, enterprises and people, only culture can be inherited and immortal.

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He Xihui said he was always grateful, and it was the textile city that made his dream come true.

For the future of the Textile City, He Xihui is full of anticipation.

He Xihui said, like West Lake Longjing, the textile city should start its own regional brand, changing the image that has always given people a low grade.

In recent years, the relevant departments in Shaoxing have established financial markets such as credit market, financing guarantee, and other specialized markets, such as the high quality fabric market, the North link market, and the introduction of famous designers both at home and abroad. This has greatly enhanced the brand and image of the textile city. I believe that with the joint efforts of all of you, the market brand of the textile city will become more and more loud.