Lining Wants To Open Up The European Market And Start From The European Championship.

In July 2, 2012, the European Athletics Championships ended in Helsinki. As a partner of this competition, the European business of Lining's brand also opened up a new chapter.

In June 30th, Mr. Yelena Isinbayeva and Andreas Thohir Andersson, who were signed by Mr. Lining himself and Li Ning Co, attended the news conference jointly held by Li Ning Co and European L-Fashion Group (hereinafter referred to as: LFG).

This marks the beginning of the cooperation between Li Ning Co and LFG group in the European market. The two sides will expand the European sporting goods market through complementary resources.

Lining landed in the European Championship

LFG is a centenary sports brand in Europe. Chief operating officer Vesa Luhtanen is full of confidence in cooperation with Li Ning Co. "Mr. Lining and the Lining brand he created is a real legend. LFG is an outstanding company with a long history, understanding the European market and having extensive cooperation.

The two sides will realize complementary advantages in many aspects such as corporate culture, consumer insight and channel construction, so as to win the European market.

Mr. Lining also said to the two sides: "in Europe, the brand of Lining will provide professional sports equipment with oriental culture as design ideas for consumers eager for new products and more choices, so that European consumers can enjoy the unique charm of Orient sports brand when they have more choices.

The choice of LFG, which has a unique advantage in Europe as a partner, will make Lining's European market more efficient.

As the most influential track and field event in Europe, the twenty-first European track and Field Championships opened in Helsinki, Finland, in June 27, 2012. Mr. Lining, the founder of the Lining brand of the match partner, took the two big star pole vaulting queen and the javelin prince to Helsinki during the European Championships, officially announcing cooperation with LFG in the European market, causing extensive attention and related reports from more than 50 international media.

Landing in Europe to open up European market

After the conference, Mr. Lining and LFG's partners went to the stadium to watch the war.

At the European Championships, Lining's brand logo and the slogan of Make the Change (let change happen) can be seen everywhere.

At the entrance of the stadium, LFG specially organized a professional model to come forward to watch the audience to show the movement and charm of Lining sports equipment.

Due to the effect of the competition, the Lining Europe 2013 spring and summer ordering conference also attracted many dealers to place an order actively. The sales of Lining brand in the terminal store in Helsinki also went all the way.

In the interview with the German media FAZ (Frankfurter Allgemeine Zeitung GmbH), facing the question of "China, the United States or Europe, which is your key market, or the whole world is a key market?" Mr. Lining replied: "China is an old home, the most important thing must be developed first; Europe is the first international market to expand, so now we have close cooperation with LFG; Lining brand comes from the East and has a unique sports concept and original brand spirit. Based on professional sports and athletes understanding, we have set up a set of product design and R & D strategies that are suitable for professional athletes at home and abroad and are loved by consumers both at home and abroad. These are our highlights and differentiated strategies.

We have great confidence in our products.

We believe that good products and good sports brands will bring a new and better choice to consumers in Europe and the whole world. "

To this day, the world

The pattern of China's sporting goods market is undergoing subtle changes, and the Chinese sporting goods market is undergoing unprecedented changes.

As a comprehensive professional sporting goods company, Lining is committed to building the world's leading sporting goods brand. Its globalization process is just beginning.

It is foreseeable that Li Ning Co's "people-oriented" thinking contained in the word "Logo" and the spirit of "winning the dream and pursuing excellence" will become the most powerful guarantee for Li Ning Co and LFG to open up the European market. It will also become a starting point for Li Ning Co to display Oriental culture through sporting goods to create a new and win-win situation.