"The Most Fashionable Guiding Force" Brand, The Shoe Industry'S Fashion Innovation Perspective.

In the minds of consumers, whether there is a brand can be called "the most".

Who is the new leader of Chinese fashion? Whether it is a celebrity businessman, or a white-collar elite, or a college student who has just entered the society, no matter where he is in the consumer field, he has his favorite and loyal footwear brand.

In order to better explore the new driving force of fashion, we should know that

A permanent challenge ahead: who can control the next moment, this network has launched the brand news survey of the most fashionable leading brand in China's footwear industry 2012.

As one of the top professional media in China, China shoes net finds that the Chinese shoe industry is more and more active in fashion, and there is no shortage of new fashion forces and the control of the latest news and information.

More importantly, to some extent, the new fashion leaders who have risen or are coming out represent the new trend of the future development of China's footwear industry.

In this survey, 63642 of the respondents were involved in the survey. They had their own definition of the most fashionable brand, and many of them were loyal consumers of some famous brands.

New luxury brands: cultural influence is valued

When asked about consumers' perception of new luxury brands, 47.96% of consumers believed that the most important thing for new luxury brands was brand influence, for example, many famous luxury brands in the world, even if they did not know what their new products were during the new season, but mentioning these brands made people feel high and high.

And 40.87% of the consumers with similar votes think that the new luxury brands should have high added value and spend money to satisfy them. Therefore, luxury brands should not only have high-end quality and design, but also have better details in store management and VIP services.

Finally, 11.17% of consumers said that the new luxury brands had unique charm and identity, because buying expensive is to reflect their identity. If the luxury brands and other footwear brands are not different in this respect, then I am sorry for such a high price.

New classic brand: the most important thing is enduring.

46.51% of the respondents believe that they can be known as the new classic brand. They will remain enduring. In such a competitive environment, they still have the influence of their own brand creation. 39.97% of the respondents believe that the new classic brand must have a historical label, and it can be regarded as a classic with a history of ten years or ten years. Another 13.52% of the respondents said that the new classic brand should best reflect the essence of the Chinese garment industry, and it should be innovative, dynamic, energetic, inclusive and socially responsible.

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Brand name: high value for use

When asked what characteristics the new brand should have in the respondents' mind, 54.72% of the consumers believed that the value of the new brand was high, and 29.27% of the consumers believed that the new brand should be of high quality. 16.01% of the consumers thought the high-end product could be equal to the new brand.

These respondents said that although the new brand is not higher than the price of luxury brands, but it can be called "new expensive" title, the price will not naturally be low, the audience should aim at the high-end crowd, and such a crowd really has high requirements for taste, use value and so on.

Trendy brand: innovation can not be lost

When investigating the characteristics of consumers who believe that the brand of the new trend must have, 55.27% of the respondents said that the new fashion brand should be innovative, and they think that innovation is also varied from all aspects.

For example, design innovation, material innovation, accessories accessories innovation, marketing concept innovation......

In short, young people are more in love with trendy brands, and innovation is also a major feature of the domestic second line shoe brands attracting young people.

In addition, 31.66% of the respondents said that the new fashion brand is to have more audiences. In their view, the new fashion brand should be the popular price matching with the avant-garde design, so the audience also represents the loyalty to the brand, which is an important criterion for considering whether the brand is new.

In the end, 13.07% of the respondents believed that the new fashion brand should be younger because the young people like the tide, so the important audience of the new fashion brand is the young people, which embodies the design and idea of younger generation, so as to retain the young consumers nowadays.

Brand new: mainstream personality

When investigating the characteristics of the cutting-edge brands of the respondents, 44.87% of the respondents said that the cutting-edge brands should be distinctive, and can be impressive and stand out in the dazzling shoe brands.

31.31% of the respondents said that the brand idea of the cutting-edge brand is strong enough, which includes their advertising slogans, their corporate culture and their main series of interpretations.

The remaining 23.82% of the respondents believe that the new brand should reflect the characteristics of fashion pioneers, and such shoes can only feel the cutting-edge avant-garde when they wear them.

Comprehensive survey:

The new classic brand is most popular.

When many respondents tried to raise their awareness of the classification of the five major new brands, the survey results showed that the most popular footwear products were new classic brands, and 37.75% of respondents said they would often buy new classic brands.

In the second place, it is the new fashion brand. 22.01% of the respondents said they would buy the new fashion brand frequently, and then ranked the top brand, the upscale brand and the new luxury brand. Their supporters' purchase rates accounted for 16.24%, 14.77% and 9.23% respectively.

As the cost of shoe making industry has risen in recent two years, labor cost, raw material cost, management cost and innovation cost have become the pressure of shoe enterprises, and these costs are gradually being added to the rents of some shops, which makes more and more consumers shout loudly.

Before the shoe brand counters in shopping malls, the footwear products with a price below 200 yuan are less and less, which has gradually increased the consumer's acceptance of the price of footwear products.

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Participating in the exhibition will help to improve the brand image

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23.29% of the respondents said that local fashion brands lack original design, and many fashion elements still copied the design concepts of internationally famous brands. Although they had improved on the basis of their original design, they still failed to achieve the original source; 18.11% and 16.06% of respondents indicated that local fashion brands lacked international taste and cultural value, but these shortcomings appeared to be too reluctant in many industries because Chinese footwear brands had developed late, and many brands only had more than a decade or even a few years to grow up. In such a short time, it was not easy to create satisfactory international taste and cultural value. According to the growth rate of these brands, giving them plenty of time would naturally achieve satisfactory results. What is the most lacking at present? Many fashion oriented consumers express their opinions. 42.54% of the respondents said that China's fashion brand is the most lacking in service spirit. Many brands have better service on the surface but poor after-sales service.

There are shortcomings and need to be corrected. When asking consumers what fashion brands should enhance their fashion guidance, 23.52% of respondents believe that the design concept needs to be improved. 23.46% of respondents believe that they can improve through international and domestic exchanges. 23.16% of respondents said that they still need to work hard in publicity and promotion, 18.61% of respondents believe that brand image needs to be improved, and 11.25% of respondents mentioned that terminal stores also need to improve their service quality.

In recent years, a large number of large and small exhibitions of various forms emerged in China, and 83.07% of the respondents believe that the participation of enterprises is of great help to enhance brand image.

"Exhibitors can let more domestic and foreign partners know this brand, understand the brand, and at the scene and brand negotiations may fall in love with this brand."

Every year, fashion brand managers who take part in exhibitions of all sizes recognize this.

In the light of the current situation of China's fashion brands and the current consumption level in the Chinese market, and whether the Chinese fashion brands are ready to compete with the international counterparts, the issue of Chinese fashion brands will be thrown out every year to make many entrepreneurs talk about it, but there are obvious two positive and negative supporters.

36.61% of the respondents said that Chinese brands were well prepared, while 29.34% of respondents said that according to the current situation of Chinese fashion brands, there are still many aspects to be improved and improved, so local brands are not yet ready to face fierce competition.

Another 34.04% of the respondents were neutral, indicating that the conclusion of brand competition at home and abroad remains to be seen.

But no matter whether Chinese brands are ready to compete with international brands, the trend of rapid growth of Chinese fashion brands in recent years is obvious to all, and the growth strength of many excellent brands is also recognized by people.

As long as they can become the most fashionable brands in the minds of consumers, these brands are worth respectful.