Ten Years Of Qualitative Change In China'S Footwear Industry In The Next 10 Years

According to the latest assessment data from UBS, China has 2 billion 257 million pairs of shoes for consumption last year, which has surpassed 21.33 of the US, ranking first in the world.

It is estimated that in the next 10 years, per capita consumption in Asia will probably exceed 3.5 pairs, and Asia will become the main battlefield of world footwear consumption.

Therefore, the next ten years will be a good opportunity for the development of China's footwear industry and the "window period" of China's footwear industry, that is, the ten year of qualitative change.

According to the present situation, China's footwear industry will have the following outstanding performances in the next ten years:

Industry subdivision

The shoe industry is a fully competitive industry.

The preferences of the style change rapidly, and the quality and comfort requirements of leather shoes are constantly improved. Therefore, whether we can accurately grasp the trend of consumer preferences and continuously develop products that meet the needs of the market have become the key to market competition.

To a large extent, the performance of an enterprise depends on whether the enterprise can timely predict, evaluate and accurately grasp the needs of consumers.

In recent years, the trend of the footwear market has been changing rapidly. Meanwhile, the footwear consumption market in different regions of China is also quite different.

With the release of effective consumption demand and the upgrading of consumption, the brand competition and market segmentation era of domestic leather shoes industry has arrived.

This brand and market segmentation are not only limited to varieties, grades, and further subdivision of regions, but also to deep subdivisions characterized by product style and consumer segmentation.

Under this background, the footwear enterprises in the future will gradually adjust the product mix, improve the quality and grade of products, increase the added value of products, define their own market segments, and make deep efforts to make value.

It can be used for reference in this process.

The way to survive is to create valuable products, meet the individual needs of consumers, and strive for development space for enterprises.

E-commerce channel to join

The emergence of e-commerce has great influence on the domestic footwear industry.

In China, the proportion of retail sales of electricity providers will be larger than that of Europe and the United States, because China's offline sales outlets are less than those of Europe and the United States in terms of coverage and management capabilities.

Traditional enterprises' electric shock will be faced with bottlenecks, such as online and offline conflicts, talent, logistics, warehousing and so on. Especially in consumer demand, we need to understand the consumption psychology of online consumers, whether they are convenient or cheap, and have Internet thinking.

Industrial chain integration

At present, the development speed of the channel business determines that they will implement some irrational competition means, which makes the supplier and operator's living space constantly compressed, and the brand operators and operators should form a common understanding, that is, do not fight the price war, and make their own value space.

The upstream enterprises depend on the finished brand enterprises, and the excellent products have the conditions to advance and retreat with the brand enterprises.

Judging from the future trend, it must be the competition between the industrial chain and the industrial chain. In the future, the development of the shoe industry chain must be stronger and stronger, weaker and weaker, and finally the weak will be eliminated.

Therefore, the integration of the industry chain will be the future direction. The future of the upstream enterprises such as soles and shoes must be tied up with the brand enterprises so as to become bigger and stronger, otherwise the future will be slim.

It is a trend to make bigger industrial clusters through the combination of excellent suppliers and excellent brand enterprises.

Culture runs through brands

Design is a planned "termination". Shoes and clothing products are no longer popular after one or two years, not because their use value is gone, but because they no longer conform to the fashion standards designed by the designers.

The rise of any fashion power is not only an opportunity, but also the result of "Great Chauvinism" (culture and economy).

The pursuit of cultural pcendence, from a cultural perspective to enhance the level of fashion design, occupy the high-end of the fashion industry.