Investor Relations, Achievement Capital, Marketing

After Huafu color spinning, the only one is in China.

The market was able to compete with the colored spun oligopoly - Baron east also officially landed in the capital market in June 12th.

The issue price of Baron East is 13.6 yuan, 150 million shares issued, and the stock market is 750 million after issuance.

After deducting the issuance cost, the fund-raising funds will be put into the Zoucheng cotton production project of 25000 tons per year in Shandong and Zoucheng, the top grade textile production project in Huaian and other related business projects.

In the domestic colored spinning market, Baron East has been in the same position as Huafu color spinning, occupying most of the market share. The 13.6 yuan issue price and 13 times price earnings ratio are much higher than that of Huafu color spinning currently less than 5 yuan and the price earnings ratio of 10 times or so, which makes public investors wonder: where is the advantage of Baron Oriental? Is it in line with the issue price earnings ratio? Recently, several major executives of Limited by Share Ltd have exchanged ideas with the public on the company's prospects and advantages, strategic planning and risk.

Yang Weixin, chairman of Limited by Share Ltd

Success of the concept buffers cotton price fluctuations

Due to the rapid growth of the global colored spinning industry, the company needs to expand its existing production scale and actively seize new market demand to cope with market competition.

Through listing, the company can strengthen company management, increase the company's popularity, and help establish the company's brand.

It is the most important raw material purchased by the company.

In the process of rising raw material prices, the pricing basis of products may be higher than the cost price. In addition to the profits of the price increase, the company also enjoys additional revenue from the price base part of the material cost. In the process of raw material price decline, the price basis may be lower than the original price. Besides the profit of the price increase, the company also faces the loss of the price basis, which is lower than the cost of the material cost.

The company will pay close attention to the fluctuation of cotton yarn prices and cotton prices at home and abroad, and make use of the experience of market purchase accumulated over the years, combined with a variety of procurement methods and reasonable reserves, to minimize the adverse impact of fluctuations in raw material prices on product costs and capital allocation.

Because cotton is the main raw material needed for the production of the company, the company's investment in futures is limited to cotton. Combined with the cotton market situation and futures trading experience in recent years, the company has formed a certain concept of future use, and the investment position of cotton futures will also be limited to the scale of raw materials used. The company will use futures to buffer the operating effect of cotton price fluctuation to a certain extent, and the cotton futures trading of the company from 2009 to 2011 will make considerable profits.

Han Gongjin, general manager of Limited by Share Ltd

Upstream yarn manufacturing enters brand era

With the further escalation of consumption in China, China's textile industry has entered the brand era from upstream yarn manufacturing to terminal retail.

A famous brand is often the result of entrepreneurs who invest a lot of manpower and material resources in many aspects such as product quality, product design, brand image building, technology level, production efficiency and marketing network. It is the most important intangible asset of an enterprise.

The BROS brand owned by the company is also through the joint efforts of the company's entrepreneurial team and many employees. Its brand value has now been fully recognized by customers. The new entrants of the industry can hardly compete with the company in a short time in terms of brand.

To expand the company's BROS brand influence, the company's marketing team regularly communicate with the brand customers, and seek the designer's advice to implement targeted product development.

With the development and growth of BROS brand, the company has further deepened its cooperation with domestic and foreign brand manufacturers through its prominent market position, and gradually penetrated into the design and selection process of brand clothing, in line with brand manufacturers for yarn development and proofing.

At present, the famous brand ZARA, H&M, GAP, Oldnavy, M&S, Esprit, Polo, A&F, and domestic brand YOUNGOR, Lining, Metersbonwe and so on are widely used BROS brand yarn.

The company will make full use of the influence of its own brand, take this listing issue as an opportunity, strengthen the publicity of the brand, continue to stabilize and expand the overseas market, increase the cultivation of the domestic market, increase the intensity of brand promotion, and make use of modern network information technology to deepen cooperation with the e-commerce network company, and gradually establish a perfect network marketing platform.

Hong Pan, Secretary of the board of directors of Limited by Share Ltd

Investor relations, achievement capital, marketing

Today, as the capital market is becoming more and more market-oriented, investor relations are becoming more and more important.

Investor relationship management is a kind of marketing behavior of the company in the capital market. It plays an important supporting role in the realization of company value, the implementation of refinancing and the implementation of major acquisition and merger.

Future Ltd will maintain close communication and interaction with investors through various ways such as shareholders' meeting, website, analyst meeting, performance briefing, on-site visit, one to one communication, telephone consultation and so on, so as to serve investors well.

After the issuance and listing, the company will strictly strengthen the construction of corporate governance structure, standardize the operation ability of shareholders' meeting, board of directors and board of supervisors, perfect the system of independent directors, improve the pparency of decision-making, strictly fulfill the obligation of information disclosure, and earnestly protect the legitimate rights and interests of minority shareholders.

At present, the company has established a sound corporate governance structure, and has established a comprehensive and effective internal control system, which has achieved independence with the controlling shareholders and shareholders in terms of business, assets, personnel and finance.

At the same time, it will ensure that corporate decisions are not controlled by controlling shareholders.

The company will strictly enforce the provisions of the articles of association, take the best interests of the company and shareholders as the code of conduct, eliminate the controlling shareholders and related shareholders and make decisions that are harmful to the legitimate rights and interests of the company and other shareholders. Besides, the independent directors of the company can play an important role in supervising the related pactions between the controlling shareholders and the major related parties and the company.