Benetton Attended Italy Knitting Technology Exhibition

"Cheering! The great Italy knitting craft Exhibition" was held in Milan, Palazzo Morando from June 23rd to September 3rd. Knitwear leader brand Benetton is one of the superstars in the exhibition.

By virtue of his classic works and a preview of works designed by You Nguyen, Benetton established its central position in the history of fashion and design.

The story of Benetton begins with a woolen sweater.

This piece

Giuliana was originally designed for his younger brother Luciano in the early 60s. It has nothing special in its version, but it has bright yellow.

For that era, this is a revolutionary subversion.

After that, Benetton began to design reasonably priced, brightly colored knitwear for young people.

With such a background, Benetton is rightly chosen to be "cheering! Great Italy knitting craft".

The exhibition will take place in Palazzo Morando in June 23rd and will be conducted in the same fashion as men's fashion week.

The museum's clothing, fashion and image departments will jointly cheer for knitted garments made in Italy.

Visitors can visit the huge 3-D loom created by the designer Angelo Figus, watch the process of making the garment, from the raw material to the spinning, and from the spinning to the dress design.

Federico Poletti and Figus, Giusi Ferr Woolmark cooperate with Woolmark company to assist the exhibition. He said the exhibition aims to provide a pleasant and touching experience for the public.

The display of clothing in color, technology and size shows nearly a century of international creativity, all made by Italy.

The works exhibited by Benetton at the Milan fashion show are all carefully selected by You Nguyen. You Nguyen has been the creative director and chief merchandise officer of the brand since June 2011.

In addition to the exhibits selected from the Benetton archives, the exhibition will also showcase many You Nguyen 2012 autumn and winter exhibitions that have been successfully exhibited in major fashion shows.

The development process of clothing shows the history of technology and materials for visitors, and shows the strong cohesive force of brand style.

Not long ago, Benetton participated in the large-scale exhibition held at the Momu Fashion Museum in Antwerp, Belgium.

This is the first international dialogue on the history of knitted garments.

The move to Palazzo Morando in Milan is like Momu exhibition. Benetton is well known for its famous brands, including Chanel, Prada, Missoni, Vivienne Westwood, and Paolo, Errico, Boboutic and Paolo.

"Maglifico!" shows the history of fashion in the last century through knitted apparel.

In this history, Benetton will play an important role from beginning to end, from the early simple coloured sweater to the latest fashion interpretation.