How Does Italy Menswear CANALI Cope With The Chinese Market?

When it comes to men's wear in Italy, many people think of fabrics and tailoring.

But now young people seem to want more new things. How can CANALI meet the needs of young people?

ELISABETTA CANALI (CANALI global communications director)

): we have launched a more tailored tailoring, in the choice of color, there are many bright colors, hoping to get the love of these young consumers; at the same time, we are still adhering to the traditional quality, using the best materials to make the best quality men's clothing.

Reporter: what is the development of CANALI in China?

CANALI: the Chinese market is our third largest market, accounting for 20% of global sales.

CANALI has been developing very fast in China. In the past 10 years, it has opened 60 stores in China, and CANALI can be seen in the first tier and second tier cities. In the next year, there will be 12 more.

We also need to continue to expand our influence. So in Beijing, Shanghai, Chengdu and Hangzhou, we will open more boutiques and flagship stores. Besides, it will also spread to the whole country and open shops on three lines, four lines and five lines of cities.

The pursuit and taste are also improving. We hope to have more and better development in China.

Reporter: has China made any adjustment to the Chinese market after entering China?

CANALI: we have been concerned about the needs of the Chinese market since entering the Chinese market. We decided to make CANALI own suit and try our best to satisfy the customers' requirements.

On the basis of the CANALI style, the Chinese men's body shape, profile and color preference are taken into account.

But so far, we haven't launched a CANALI China suit. We want to stick to Italian style to show the brand spirit and brand value of Italy.