Crazy European Discount Season

Last Wednesday, the first day of summer sale in Paris: 140 thousand people in spring department store in Paris.

On the first day of the discount, the store is always crowded, and the main line is always lined up. The Chinese in the team always occupy the majority.

Comprehensive China

As taxes and euro weakness, luxury goods on Bond Street or Xiang Street are 45% to 47% cheaper than domestic ones.

June 27th (last Wednesday), the first day of summer sale in Paris.

On the same day, Paris Spring Department Store ushered in 140 thousand people. Lord Buddha had to increase 200 attendants to cope with the passenger flow, which is twice the normal situation.

This summer sale season will last for 5 weeks.

Europe's summer discount season is crazy, and this year is no exception.

It opens at eight in the morning, but a lot of people wait at the door at 7 in the morning.

This is nothing new. At this time of year, big names like Gucci, Dior and so on will take out a lot of old money for half price sale, which makes the shopping mall always on the first day of discount, and always queue up at the big gate, and the Chinese in the team will always occupy the majority.

For lazy French, the summer sales season is no less tempting than the upcoming holiday season.

If the summer market on the Seine is likened to red wine, the summer sale in Paris is compared to a dish of foie gras in the appetizer. After that, the sunshine beach holiday is a red wine stewed beef, but the happiest time of the year is just like that.

And as European Shopping Tours become more and more prosperous, this has become a happy moment for Chinese consumers.

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"China taxes 30% on luxury goods, and now the euro is weak, so Chinese consumers bought it on Bond Street or Champs Elysees street.

It can be 45% to 47% cheaper than the domestic price. "

Jean-Jacques Guiony, chief financial officer of Louis, a luxury group, said.

The charm of the European discount season is no longer needed.

According to the statistics of Global Blue, a tax rebate agency, China's consumption power in "duty-free commodities" ranks among the top of the list from 2010. Last year, Chinese consumers bought $2 billion 400 million worth of goods, an increase of 57% over the previous year.

Last year, China's consumer tax rebate was $1073.

Another year's discount season.

It seems that in order to ensure fair competition, there are two waves of discount every year in Paris. The specific discount dates are uniformly planned by the government, and the days are not fixed each year; Italy Milan starts in July 7th; in London, every shopping mall has its own timetable.

But in any case, the sale will start before the peak season (from late July to late August).

Europe's discount season takes full account of the way of life of Europeans. It's very particular: not only does families take into account not only the anti season clothing, but also the holiday bikini and the formal dress required for the wedding season.

The summer discounts in Paris began in June 27th, and in the context of the economic crisis, many more French "unmissed activities" were discounted in the summer.

Meanwhile, a survey by the National Mall Committee CNCC showed that the average budget for the discounted Frenchmen this season was 223 euros, down 36 euros from last year.

35% of the respondents (soldes) had a budget of less than 100 euros, compared with 27% last year.

The famous model Lily Donaldson is a summer sale for British luxury department store, Harold, which is more attractive than the super models.

According to the statistics of Paris spring shopping mall, passenger traffic increased by about 15% in the morning compared with the same period last year, and turnover increased by 10%.

In the old Buddha's Mall, the traffic increased by about 6% in the morning.

France has large discounts every summer and winter. The discount season has become the gold (1606.20, -3.20, -0.20%) time for French consumers to shop.

Statistics show that the annual sales volume of the discount season in France is 20% to 25% in the summer, and 30% to 35% in the winter discount season.

According to the data released by the French business alliance, the total volume of the first week of discount this week increased by 10% compared with the first week of last summer, with 12% of clothing and 8% of footwear.

Old Buddha's spring and other large shopping malls increased by 10%.

On the whole, the number of shoppers increased compared with last year, and the per capita consumption decreased, but the total consumption increased.

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At the same time, the sale itself is another weight for Paris's tourism. Many tourists from all over the world choose to pick up the sightseeing and shopping in France at this time.

The summer sale in Europe can be regarded as one of the best "tourism projects".

On a popular tourist website in Paris, you can see that many tourists are rushing to sell and to spend their holidays in Paris at the festival. And tourists travel to Paris in order to catch up with them when they are on sale.

London, Paris and Milan, the three largest shopping centers in Europe, are rising during the discount season.

Who is buying luxury goods?

In London, there are more and more shopping malls with UnionPay card system. The summer sales that are punctual than the summer time have been very busy for the Chinese attendants at all counters.

The Russians, the Chinese and the Middle East have become the biggest customers of London businesses, which have been verified repeatedly in the European sale season.

The annual sale of large shopping malls in Europe is as good as the sunshine beach in summer travel.

Let's see if London has started a sale. Just look at the purchasing agent on micro-blog.

2800 RMB Dior cooling; a few hundred yuan with Gucci logo classic flip flops, or one thousand or two thousand yuan brand belt.

And a pair of famous brand sandals less than a few hundred yuan, but also to protect the post.

The discount season has become a gluttonous feast for Chinese young people in London. At this time of year, a large number of "rich two generation" in London have bought discounted luxuries and flaunt their stickers.

And the reading family is also an itch, and it is called "the discount of the eyed eyes can hardly calm down to write the thesis".

For London's traditional discounts season, Global Blue editor in chief of China, commented on micro-blog's own "London shopping expert", said: "it seems that summer in London has not come yet. Ten degrees Celsius a day, summer wear is on sale, retailers are really miserable, but things are more expensive every year."

Last Christmas, a British journalist was waiting for the door of London luxury department store to wait for the time when customers broke into the shopping mall outside the cold wind for a few hours. They mostly went to Gucci and Dior directly, because there was a half off discount on the old handbag on the same day.

And most of these Eastern faces are overseas purchasing.

And after several days in the store carefully pick out goods is London's local "rich two generation" in the majority.

With the support of China's powerful consumption power, now entering any big shopping mall in Paris and London, there will be many oriental faces.

These faces are called the Saviour of European economy by European media.

"China's tax on luxury goods is 30%, and now the euro is weak, so Chinese consumers can buy luxury goods on Bond Street or Champs Elysees street 45% to 47% cheaper than domestic ones."

Jean-Jacques Guiony, chief financial officer of Louis, a luxury group, said.

As the world's largest luxury group, Louis's 60 brands range from champagne to perfume and watches, while Asia, led by China's consumption, accounts for 39% of the total sales. Compared with that, Europe's purchasing power only contributes 29% of the company's sales.

And Jean-Jacques Guiony said that in the European sales of the group, tourists accounted for 50% of the total consumption.

According to the statistics of Global Blue, the consumption power of China's "duty-free commodities" has been listed as the top of the list from 2010. Last year, Chinese consumers bought 2 billion 400 million dollars worth of goods, an increase of 57% over the previous year.

Last year, China's consumer tax rebate was $1073.

Rogerio Fujimori, a luxury bank analyst at UBS, said that global luxury goods sales now increase by 18%. Although this year there will be a slowdown, he still believes that this sector is "relatively healthy" and this year's growth rate will be about 9%.