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    Where Is The Best Ji'nan Old Brand "One Building"?

    2012/7/5 11:00:00 53

    Ji'nan Time-Honored BrandSewing NeedleCotton ThreadTextile

    When it comes to selling the best place, the old Ji'nan will think of a building. However, a careful citizen found that the old building which has been operating on the two road for decades has disappeared. It turned out that due to the expiration of the lease, a building has now moved to the two lane Xiang Xiang lane. Although the location of the business has changed, the operating characteristics of a building have not changed. The counter is still broken by 00 pieces. Spin Although the needle and thread are not valuable, no one can afford it.


    Ji'nan's old brand "one building" has moved.


    "Where did a building move to?" "hair Lane", behind the Qilu bank. According to the instructions of the surrounding residents, reporters on the morning of the 3 morning, found a place located in the two lane Xiang Xiang lane "a building." Although the shop signs are newly made and their colors are different from those of the past, the words on the shop are exactly the same as the old signboards.


    "The old signboard was hung up in the factory. We are new here." Li Hengxi, the general manager of a building, told reporters that the old signboards were not suitable for the new house because they moved their new home. So they made the new signboard according to the font on the signboard in the past.


    Walking into a new home of a building, it seems that it has come to a world with a line. Although the area is smaller than the original, the variety has not changed much. The old counters and shelves are full of needles. In addition to the common Sewing thread Besides, embroidery line and nylon rope, all kinds of ribbons are also dazzled.


    "One of our buildings is made of string and belt. Now we still have this tradition. In addition to all kinds of thread belts, buttons and hand needles, it also comes with the sale of some daily chemicals, such as Zibo's black soap, which has been sold here. Even the general manager made it difficult for Li Hengxi to tell how many kinds of thread belt products a building had run, "so to speak, we have more than 4000 colors of light embroidery."


    Shop staff are rope experts.


    These things don't seem to be very impressive. Actually, there are universities in it. Take ordinary ropes for example. cotton material There are polyester, nylon and so on. Besides, there are different width, color and texture. Different materials, different characteristics, different styles, and different uses.


    On the morning of 3, the reporter met a customer who came to purchase in a building. Thanks to his colleagues, he helped to buy some "financial thread" here. "I don't know what the name of the line is," he said. "It's a" financial line ". People in the shop know it. The customer said innocently.


    Sure enough, as the customer said, it was said that it was a financial line, and the service staff immediately took out a bunch of cotton thread from a variety of counters. "Financial staple books use this line. As long as we talk about the financial line, this is right. A salesperson said with great assurance.


    "The file is made of cotton wax thread, which is soft, without core, is wearing a mask, and this kind of cored coarse cotton rope can be used for wrapping clothes or household articles." Speaking of all kinds of thread belts, the staff of a building spoke with great interest. "As long as you say what you want to do, they can help find the most suitable products." Li Hengxi told reporters that as an old shop, the staff in the shop had been dealing with the rope for more than ten years or even decades. They are all experts.


    {page_break}


    Back and forth dozens of kilometers to buy a few dollars of needles.


    Now, 10 Fen falls to the ground, and some people may be too lazy to stoop to pick them up. But 10 Fen can buy a good quality in a building. Sewing needle 。 In the interview, speaking of the commodities in operation, Li Hengxi often talks about "00 fragments". However, it is the 00 broken needles, embroidery lines, and cotton cord that make "one building" famous in Ji'nan.


    "Now the needles on the outside stalls are not of much quality. If you don't use it well, the line you sell will not eat at all. A building staff told reporters that although the needle and brain are small, all families need it. Since 20s, a building came to Ji'nan in the last century, and it has a history of nearly 90 years. By selling pins and needles to support for so long, a building relies on honest management.


    "Here we have more than ten kilometers or even tens of kilometers of customers. Last time I met a customer who came from Jinan Iron and steel company to buy a 35 yuan piece of money. In the customer's words, he didn't pay enough money to go back and forth. Li Hengxi told reporters that he also knows that many people want to buy a needle and thread now, but it is not easy now, but now they are making fewer and fewer clothes. Even sewing machines have pulled out of the three biggest marriages, and it is normal to operate less and less needles. "Our retail sales amount to hundreds of dollars a day. Opening this market is convenient for the public. After all, we started business, and this is considered a "reserved item" for a building.


    After the reform, a building has its own factory.


    It is understood that in the mid 90s of last century, because of the number of people who made their own clothes, the business of a building was once very prosperous. But this kind of good life did not last for several years. With the fewer and fewer "do it yourself" people, the benefits of a building plummeted until 2000.


    However, after the restructuring in 2000, a building built its own factory in order to reduce costs and improve efficiency. This has also brought new vitality to the old building. "There are factories of one's own, one is to lower costs, the other two is to make small batch customization according to some special requirements." Li Hengxi said.


    This transformation has revived a building, not like many old brands in Ji'nan. A building with its own factory has gradually stepped out of its predicament. "We have reached about 10000000 of turnover last year, much better than before." Li Hengxi told reporters that today, apart from some outdoor customers who have worked together for decades, a building has also established cooperative relations with some foreign trade export enterprises. As an old brand in Ji'nan, they will retain more customers in good faith.


    Journalist observation


    Running four or five supermarkets can not buy a snap fastener.


    Ms. Li recently bought a new skirt. Because the key part was not properly fitted, she wanted to fasten her skirt with a snap button to avoid embarrassment. However, even after running several supermarkets, they were told not to sell snaps. This makes Ms LEE very depressed.


    After hearing the experience of buying a snap button, Ms. Lee also conducted a survey. In a new residential area located in the southern part of the provincial city, the reporter went to four supermarkets in the district and did not buy snap fasteners. In the "unified Ginza" in the residential area, although all kinds of imported food can be found, there is no such thing as needle and thread. "You don't need to know. When you use it, you know that this unclasp button is a rare thing." Ms. Li said helplessly.


    Indeed, many people in the interview feel that there are more and more high-end shopping malls in Ji'nan, and there are more and more kinds of large supermarkets. However, the small items such as needles and buttons are becoming more and more difficult to buy. Especially in some new residential areas, although the supporting supermarkets and restaurants are built very fast, such needles and lines can not be bought.


    Li Hengxi, a manager of a building, told reporters that this is mainly because these things are not enough to make money. "Like a pin and a few cents, a button is worth a lot of money. Selling half a day can not sell a half, but not as much as selling bottles of mineral water. Li Hengxi said helplessly.


    In Li Hengxi's view, people who sell needles and brains will inevitably decrease as they make fewer clothes, but this business will never disappear. "If you are a high-end garment, you will inevitably lose your buttons. If you lose your buttons, you will have to sew. I can't afford clothes for thousands of dollars, because I lose them and throw them away.

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