AOKANG Shoe Industry: Pformation From "Manufacture" To "Intellectual Creation"

Zhejiang

Limited by Share Ltd won the title of Zhejiang Province's "ten profit growth king" with a net profit of 457 million yuan in 2011 and a net profit growth rate of 63.36%.

As China's "shoe king", AOKANG constantly refreshes its own records.

AOKANG was originally from Yongjia, Wenzhou.

The main small private enterprises started to develop gradually to become the first shoe-making enterprises listed on the main board of A stock in Zhejiang stock market. AOKANG chairman Wang Zhentao said with emotion: "throughout AOKANG's development history, we can see that AOKANG has entered the stage of" intelligent manufacturing "from the traditional" manufacturing "stage, and is rapidly rising to the stage of capital creation.

Strive for wealth

When Deng Xiaoping's "South inspection speech" hit the traditional commercial fertile land in Wenzhou, Wang Zhentao said: "at that time, the enterprise was in the early stage of entrepreneurship. The spring breeze of the South patrol had liberated our minds and hands and feet." seize the opportunity to make ourselves bigger and eat the market cake "has become our consensus and the goal of developing production and expanding market share.

After the initial stage of their business, the new AOKANG quickly expanded the factory buildings, purchased the latest equipment, introduced the production technology talents, contacted the state-run shopping malls, and innovatively put forward the mode of the joint operation of the manufacturers, and sold the counters at the state-run shopping arcade to produce and sell their own products, and then set up "shop in shops" and "counters" to gradually expand the influence of AOKANG brand.

In the mid 90s of last century, with the intensification of market competition, consumers had higher requirements for the style, service and brand awareness of the products. Wang Zhentao took the opportunity to introduce the sales mode of franchising, boldly introduced chain stores, and was committed to the exploration and practice of franchising earlier.

From the debut of the first AOKANG chain store in January 1998, AOKANG has more than 4500 chain stores all over the country.

Wang Zhentao recalled that in the face of the southern tour, if the analysis is improper, it will become cautious and cautious, dare not emancipate the mind, dare not let go, and consequently lose the opportunity.

Wisdom makes wealth

Wang Zhentao said, "there is no secret to make shoes, but there is technology."

In September 2007, China's first "measuring shoes tester" was born in AOKANG. By the end of 2007, China's first footwear enterprise comprehensive science and Technology Research Institute, AOKANG footwear technology research institute, was founded.

It mainly focuses on R & D of R & D products, covering the fields of soft science, such as research and development of new materials, new products, popularization and application of new technologies, new technologies, standardization engineering, intellectual property protection, fashion research, and industrial development law.

{page_break}

In 2010, AOKANG launched the lead in many shoe manufacturers in China.

The action has issued "green procurement standards" for more than 200 raw material suppliers.

In 2011, AOKANG began to build a "digital R & D center". By introducing advanced automation equipment and related software, and applying CAD/CAM integration technology to pform the traditional footwear industry, GPS shoes, step shoes, nanoscale health shoes, all shoes, shock shoes and other functional footwear products have been developed independently, so that consumers can truly feel that wearing shoes is not just for walking, but for enjoying life.

All of these are not only breakthroughs in shoe products, but also breakthroughs in the industrial chain.

Because the high-tech content and high value-added products need a strong industry and industrial chain support.

Wang Zhentao said: "now the company begins to create wealth with wisdom, and for consumers, the practicality, functionality and value of products are more important."

Love scattered wealth

Wang Zhentao said, we have the opportunity and the good policy to develop greatly.

For this reason, we should not only be grateful, but more importantly, we should put our gratitude in action and work hard to repay the society.

He believes that for an entrepreneur, fame and wealth are all worldly possessions.

The only thing he felt was gratitude, reward and dedication, which not only made him happy, but also made others happy.

Over the years, Wang Zhentao has been concerned about China's philanthropy.

In 2007, Wang Zhentao invested 20 million yuan as a registered capital. After approval by the State Council and the Ministry of civil affairs, China established the first private non-public charitable foundation named "Wang Zhentao charitable foundation", named after private entrepreneurs.

The foundation of the foundation has created a new mode of charity in China. Charity is not charity, but the pmission of love.

So far, the foundation has gone through 19 stops to help 4369 children enter the University for further education.

On the first working day of the new year's Spring Festival in January 30, 2012, Wang Zhentao presented the first love gift of the "Wang Zhentao charitable foundation" in the early spring of the dragon, and donated 10 million yuan to the poverty-stricken students from all over the country through the Wenzhou Charity Federation to achieve their "University dream" in January 30, 2012.

Wang Zhentao said charity is my lifelong career and never retires.

Of course, the strength of a single person and an enterprise is limited, and private enterprises that want to grow up under the background of reform and opening up are able to shoulder more social responsibilities and strengthen their awareness of giving back to society.