Brand Development Of Underwear Industry In China

2012 China underwear home clothes industry leaders summit was held in Beijing in June 28th.

China Textile Business Association

The underwear industry development report released by the underwear Committee of 2011 shows that the underwear industry, known as the last gold market in the field of clothing, is developing at an annual rate of 20%~30%, with the annual market scale reaching hundreds of billions of yuan.

But the report also pointed out that China's underwear market is a developing market, and different brands and different regions have different leading brands, and there is no brand of all kinds of underwear. China's underwear industry needs to improve brand concentration.

Peng Guifu, executive vice chairman of the China Textile Association, chairman of the underwear Committee and chairman of the home garment Committee, said at the summit that underwear industry, one of the most dynamic parts of the clothing sector, has completed the process from the initial OEM processing to the self creation brand in just 20 years, and the underwear industry now has boundless vitality.

However, the continuous development and change of the new situation at home and abroad is always testing the wisdom of China's underwear industry.

The problem of rising raw materials, rising labor costs, fierce competition in homogenization, and the low end of many lingerie industrial chains are troubling China's underwear industry.

China Textile Association held the leaders' summit of China underwear home furnishing industry. Its important purpose is to promote the resource integration of underwear industry, promote the coordinated development between the upstream and downstream industries, and promote the underwear industry to take the road of industrial upgrading and brand upgrading.

Pan Zhongshan, Secretary General of China Textile Association's underwear Committee, released and interpreted "

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Pan Zhongshan said that although China's underwear categories are still in the initial stage of development, large-scale blowout development is coming.

At present, the scale of China's underwear market is hundreds of billions of yuan per year, and it continues to enlarge at the annual growth rate of 20%~30%.

But he also pointed out that China's underwear market is also facing many challenges, mainly due to the excessive and irregular competition in the department stores, resulting in the poor commercial environment, which poses a great challenge to the brand building of underwear.

The market has not yet developed a mature dealer group; underwear brand franchise channels need to mature.

At the summit, it was organized by the China Textile Association in the national underwear market and the members of the committee, and was first commended by the China Textile Association underwear Committee and the home dress Committee. It was evaluated and publicized by the experts at the expert level. 4 Chinese underwear household clothes purchasing bases and nearly 100 Chinese famous shops (underwear and household clothes) stand out.

The summit also signed industrial conventions, public welfare activities and strategic cooperation agreements.