The Choice Of Big Brand Or Small Brand By The Agent Of The Underwear Agency

We have learned from the five most active brand underwear businesses at the franchise site that most brands do not have the requirement to join the gold industry.

But they all require a deposit ranging from 1000 yuan to 5000 yuan. Besides, the amount of the first purchase is stipulated. The specific amount is different because of the different store sizes of the franchised stores. The general principle is to spread the goods.

High-end brands generally require the first purchase value of about 100 thousand yuan, the mid-range brand is around 50 thousand yuan, and the low-grade brand is around 15 thousand yuan.

The world fashion press (fol.icxo.com): apart from the different purchase prices, there is little difference in the cost of decoration and rental between different grades of underwear stores.

General merchants will provide free brand uniform shop design drawings.

Generally speaking, the investment threshold is corresponding to the grade of underwear brand, and the lowest investment threshold of low-grade brand is.

The profit margin is less than 30%. Miss Deng has opened 9 years of underwear stores in the last nine years, and has served 3 famous brands.

Miss Deng said that although the profit margin of small brands is high, but because the price of the commodity itself is relatively low, the income is not very large. Although the income of the top brands is large, the competition is very big. Now the high-end brands are more open their own counters in the department stores.

Miss Deng knows many friends who make high-end brand monopolization. Many of them do not do it for one or two years.

Miss Deng said that although the brand underwear can be 4~5 pick up, but because of the limited crowd, the overall profit will not exceed 30%.

This article selects the big brand A and the small brand B to carry on the contrast.

Compared to a big brand entry threshold A brand: the first purchase is generally around one hundred thousand yuan.

B brand: the first purchase value is about 15 thousand yuan.

Experts comment: because the price of the A brand is higher, and in order to display the brand image, it is generally required to get all the styles first time, so the first purchase value is much higher than that of the B brand.

Investment threshold is corresponding to the grade of underwear brand. B brand has the lowest investment threshold, and small investors are easier to enter.

Compared with two small brands, A brand can be flexibly discounted: it is strictly required to discount according to the unified discount stipulated by merchants.

B brand: in the case of knowing the business, the franchisee can decide the discount situation flexibly in the profit space.

Experts comment: A brand unified stipulation discount, and B brand in the market is not well-known, merchants give franchisees more flexible management power, is conducive to the brand short time to win more consumers.

But discount will not be a major factor for consumers to consider. In comparison, A brand's reputation and product quality are far superior to that of B brand, and it is easier to get consumers' trust.

Contrast three profit margin and income difference A brand: investors take 2/3 at the market price.

B brand: it usually ranges from 4 to 55% off.

Experts comment: different underwear businesses give different discounts, and the profit margins vary.

Although the profit margin of B brand is relatively high, but because the price of the commodity itself is relatively low, the income of single product is not large, so it relies heavily on the sales volume.

The profit margin of A brand is relatively low, because the price of single product is relatively high, so the return of single product is high.

Contrast four small brands also have the advantage of A brand: competition is more intense.

B brand: competition is relatively small.

Experts comment: A brand stores compete mostly from the brand's own franchised stores. Many A brands are set up by the company directly in the department stores.

The existing A brand stores, which have done well, have been doing this for a long time, mainly relying on long-term fixed customers.

The price of B brand is quite different from that of other brands, but the quality is relatively guaranteed.

Moreover, the shopping environment and service quality are much better than the general stalls, and a lot of consumption level.

Younger girls and students like to buy underwear in this B brand store.

B brand franchised store's investment risk is not A brand high, more suitable for ordinary investors easy to get started, low risk requirements.

Underwear shop must have professional knowledge. The owners of different lingerie stores have said: opening underwear shop must have a lot of knowledge about underwear.

Because the difference between underwear and other clothing products is that the requirements for comfort and material quality are relatively high, but the underwear can not be fitted, so customers want the operators to provide professional advice.

This requires the operator to correctly judge the age and physique of the customer, to grasp the requirements of the customers, and at the same time to introduce the merchandise from many aspects and angles of the underwear's texture and style, so as to help the customers choose the appropriate underwear according to their size and age, and give guidance for wearing.

Geographical location also has a great impact on the operation of underwear stores.

Miss Mei, who runs low-grade underwear stores, says that the flow of people on the west side of the Yangtze River is still OK, and business is also good. That is, the rent is too expensive, and half of the monthly business income is spent on the rent, which is not very cost-effective.

Miss Deng, a high-end lingerie shop, believes that high-end underwear stores should be targeted at places with corresponding consumption levels, so that they can attract the target consumers. Although her daily location is very large and the rent is cheap, most of the shops are mainly buying the business of familiar customers.