"Promotion And Consultation Of Dermal Signs" Opened In Beijing

In order to narrow the distance between the real leather sign and the consumers, in March 15th, the "leather label promotion and consultation activities" jointly sponsored by the China Leather Association, the Chinese department store business association and the national footwear quality supervision and Inspection Center opened in Beijing. The "genuine leather logo" is the certification trademark of the China Leather Association registered in the State Administration for Industry and Commerce in 1994. It is a symbol of high-grade natural leather, Mao Pi and its products. It is suitable for natural leather, Mao Pi, leather shoes, travel shoes, leather (Mao Pi) clothing, leather bag, leather case, leather sofa and other leather (Mao Pi) products. The Leather Association of China has solemnly promised to consumers that the products of the "genuine leather logo" are all in line with the following three points: the product is made of natural head leather, is a high-quality product and has good after-sales service, with the third party's fair stance. In the new situation, the "real leather logo" has been given a new connotation and mission, and integrated into the "green, integrity, quality, fashion" and other fresh elements. After more than 10 years of development, the "genuine leather logo" has been widely recognized by consumers, businesses and governments. It has not only become a successful model and platform for the leather industry to implement quality self-discipline, casting and cultivating industry brand, but also known as brand promotion incubator and consumer shopping guide. According to introducing, this "leather mark promotes advisory activity", the purpose is to narrow the distance between dermis sign and consumer, dealer and market. At that time, the consultation desk will be set up in the commercial buildings such as the Beijing contemporary mall. Through the face-to-face communication between the staff and the consumers, we will publicize the dermal signs and popularize the basic knowledge of the genuine leather signs, emphasize the role of the genuine leather signs, and hope that more consumers will understand the "genuine leather signs" and buy the assured and high-quality leather products through the certification marks. In order to increase the actual effect of this activity, the China Leather Association specially invited the national footwear quality supervision and inspection center to participate in consulting activities, providing consumers with more effective services while accepting consumer complaints.