315: Add Fresh Elements To The "Genuine Leather Logo".

In March 15th, the Chinese Leather Association, the China Department Store commercial association and the national footwear quality supervision and inspection center jointly sponsored the "promotion and consulting activities of the genuine leather signs" at the same time in Beijing contemporary mall and Langfang Ming pearl commercial building.

The "genuine leather logo" is the certification trademark of the China Leather Association registered in the State Administration for Industry and Commerce in 1994.

It is a symbol of high-grade natural leather, Mao Pi and its products. It is suitable for natural leather, Mao Pi, leather shoes, travel shoes, leather (Mao Pi) clothing, leather bag, leather case, leather sofa and other leather (Mao Pi) products.

The Leather Association of China, on the basis of the third party's position, solemnly promises to consumers that the products of the "genuine leather logo" are all in line with the following three points: the product is made of natural head leather and is of high quality and good after-sales service.

After more than 10 years of development, the "genuine leather logo" has been widely recognized by consumers. It has not only become a platform for self-discipline, but also known as the brand promotion incubator and the guide of consumer shopping.

In the new situation, the "real leather logo" has been given new connotation and mission to integrate into the "green, integrity, quality, fashion" and other fresh elements.

In 2008, the China Leather Association will continue to strengthen the publicity and promotion of the "genuine leather logo". One of the important points is to set up and improve the basic database of distributors and department stores through the press conference on leather signs in the key leather industry areas of the country, design and create publicity materials for consumers, and continue to do propaganda to dealers, department stores and consumers in the domestic market, so as to enhance consumers' awareness of "genuine leather signs".

The Leather Association of China held the "leather label promotion and consultation activities" at "3. 15". The aim is to narrow the distance between leather signs and consumers, distributors and the market.

Set up a consultation desk in Beijing contemporary shopping mall and Langfang pearl commercial building, through face-to-face communication between staff and consumers, publicize the dermal signs, popularize the basic knowledge of leather signs, emphasize the role of genuine leather signs, and hope more consumers will understand the "dermal signs", and get the reassuring and high-quality leather products through the certification mark.

At the same time, we will publicize and promote the excellent brands of genuine leather labels to consumers, and expand the influence of excellent brands.

It not only provides on-site professional consulting services for consumers, but also organizes Market Research on leather products.

In order to increase the actual effect of the activities, the China Leather Association specially invited the national footwear quality supervision and inspection center to participate in the consultation activities, providing more effective services while accepting consumer complaints.