The Tenth Shoe Fair Will Hold Eight Forums.

Reporters from yesterday's Tenth China (Jinjiang) International Footwear Industry Expo (hereinafter referred to as shoes Expo) preparatory work conference was informed that this shoe Fair will focus on "consolidate and enhance the status of Jinjiang footwear industry domestic and foreign market" theme, invited experts and scholars at home and abroad to hold eight forums.

The footwear industry in Jinjiang has accumulated over 20 years of development. At present, the industry scale, brand influence and marketing network have the absolute superiority in the same industry nationwide. It has become the largest production base of tourism sports shoes, the important production base of world sports shoes and the main distributing center of domestic footwear industry raw materials and auxiliary materials.

However, facing the adverse competition in the domestic market and the tightening of the macro environment of the international trade, the domestic footwear industry will soon enter a new round of shuffling.

How to comply with the new market demands at home and abroad and guide the footwear industry to foster strengths and circumvent weaknesses and create breakthroughs is not only an urgent requirement to consolidate and enhance the status of Jinjiang footwear industry in the international market, but also a need to ensure sustained economic growth in Jinjiang.

It is reported that this forum will invite experts and scholars from home and abroad to discuss with Jinjiang shoe industry (sporting goods) enterprises on various aspects such as management innovation, technology upgrading, marketing innovation, brand promotion and other aspects of shoe industry (sports goods) enterprises at present stage, and guide enterprises to rely on individualized product development, differentiate marketing channels, and seize market opportunities in the new round of shuffling of footwear industry.

The lecture entitled "a new forum for the development of technology for sports shoes"; a lecture on the trend of European shoe sales, introduced by the famous designer of Italy, Mr. Bo Zuo rono; the lecture on footwear and textile testing service introduced by Rhine technical guardianship (Shenzhen) Co., Ltd.; lecture by "Tianxiang group", "meeting the requirements of European and American footwear buyers, enhancing the competitiveness of footwear export"; lectures on "shoe industry informatization and network marketing" by Professor Ye Shuangquan, a well-known economist and professor of shoe marketing, and "seminar on quality requirements of footwear market" sponsored by standard Technology Service Co., Ltd. and Jinjiang's booth Management Consulting Co., Ltd., "win in the collection - shoe company accounts collection skills". The eight forums are: jointly organized by the Jinjiang municipal government and CCTV economic channel, many experts from biomechanics, new materials, technical standards and so on.