Textile And Garment Supply Chain Alliance "Icebreaking"

"Manufacturing links are based on cost control, whose cost is well controlled, and their supply and demand is stable. But we can not always spend the cost, but we need to consider how to create customer's needs through product innovation, break through the bottleneck of cost, and how to create value for consumers in a better business mode in the commercial circulation. This is a problem that enterprises should be concerned about now. Sun Ruizhe, vice president of the China Textile Industry Federation, said at the 2012 global textile and apparel supply chain conference held in Ningbo, Zhejiang on 19-20 June.

At present, China Textile and clothing After experiencing the two stages of production factor driving and investment driven, it is the problem that how to rethink and judge the "business direction" of the enterprise, restructure the supply chain structure, balance the supply chain relationship and maximize the value of the supply chain by relying on the design of business mode, rethinking and judging the business direction of the enterprise, reconstructing the supply chain structure of the enterprise, balancing the supply chain relationship and using the synergy effect of the supply chain, which is also the value of the future development of the industry to solve the related problems of supply chain.

Integrated innovation from the establishment of Supply Chain Alliances "icebreaking"

　　 China's textile and garment industry It has the longest supply chain with single chain in the world, from spinning, weaving, bleaching and dyeing, batch production, to brand marketing management, channel management, logistics distribution and retail terminal. In this long chain, enterprises pursue the maximization of interests in the common market, resulting in asymmetric information in competition, forming a bullwhip effect, which actually causes the interests of the entire supply chain to be minimized and restricts the development of the industry.

In this regard, Fu Guangwei, deputy director of China Textile Information Center, has been seeking solutions. After a period of thinking and research, Fu Guangwei believes that it is an effective way to establish a textile and garment supply chain alliance and build a supply chain management platform based on the global textile and apparel supply chain meeting which has already formed considerable influence in the industry.

In an interview with reporters, Fu Guangwei said that after the financial crisis in 2008, China's textile industry has undergone profound changes, which is reflected in the gradual development of the processing trade between single enterprises in the past to the upstream and downstream synergy of the industrial chain, and this collaborative development will be a major trend in the development of the textile and garment industry. However, due to the existence of commercial "hidden rules" and the bullwhip effect, the competitiveness of our textile and garment supply chain is greatly restricted. "The textile and apparel supply chain alliance, which initiated the establishment of this upstream and downstream enterprise cooperation, is to break the" hidden rules "and break the bullwhip effect.

According to the introduction, the alliance will take the cooperation of supply chain management as the foundation and based on the core members, clusters and excellent enterprises of the alliance to organize and implement a series of projects and cooperation, so as to realize the knowledge sharing, information sharing, experience inheritance, resource integration, industry Kanban establishment, business mode exploration and final strategic cooperation of alliance members, so as to achieve the goal of "win-win" or "multi win" in supply chain cooperation mode.

With the convening of the 2012 global textile and apparel supply chain conference, the first textile and garment supply chain alliance feather down supply chain branch was set up. Its members include down garment brand, feather and down processing, design service providers, surface accessories and feather down suppliers of feather and down, so as to integrate all links in the feather and feather industrial chain, which is conducive to the joint development of enterprises and the realization of integrated innovation. As for why first choose the down jacket to achieve the "ice breaking trip", Fu Guangwei said that because the down jacket supply chain is independent and systematic, relatively complete, and the brand coverage rate is large, it is more representative.

Fu Guangwei said that supply chain alliances are not like other conventional alliances, such as secretariat departments, but rather loosely form, but in fact they are scattered. The union regularly organizes meetings, and members discuss their difficulties in production, design, research and development, and sales, and we all work together to solve them. "I hope we can work together in the direction of the supply chain to maximize the benefits of each link in the supply chain, and integrate ideas of design, quality management and other ideas throughout the supply chain, integrate innovation of the entire supply chain, enhance the competitiveness of the domestic textile and garment supply chain, and let the value of the supply chain be transferred from fiber to clothing." Fu Guangwei said.

For building Textile and apparel supply chain The alliance's initiatives have been actively responded by many enterprises. Zhang Changjian, general manager of Wujiang Fuhua Weaving Co., has a deep feeling on the supply chain. Based on many years of practical experience, he believes that the supply chain should first stabilize the upstream, and enterprises should not change easily after selecting good suppliers. "Only with a stable supply chain can enterprises survive."

It is worth mentioning that Zhang Changjian talked about the marketing surplus existing in enterprises. He believes that enterprises should win by products instead of relying on marketing. Regarding this, Sun Ruizhe, vice president of the China Federation of textile industry, believes that there are two meanings of marketing surplus. One is that the enterprise has taken unfair, unfair and illegal competition behaviors, such as commercial bribery, and the other is that enterprises have adopted extravagant and wasteful behaviors, such as opening a lot of orders. "Therefore, it is also important to advocate healthy business philosophy, business ethics and business environment on the supply chain."