Significance Of Determining Target Market In Garment Industry

　　 Clothing brand marketing Management strategy decision making process includes market segmentation, target market and market positioning. These three environments are interrelated and indispensable.

Clothing marketing is an applied interdisciplinary subject which combines marketing and clothing specialty. It is a new discipline that has grown up and developed rapidly on the basis of marketing theory, combined with successful cases of clothing marketing activities and rational thinking of many experts and scholars. In the new business environment and fierce market competition, garment industry and enterprises increasingly need comprehensive talents who have both professional knowledge of clothing and mastering marketing theory and method.

For such a large and complex market, any large company with large financial strength can not meet all the needs of all customers in the market. Moreover, due to the limitation of resources, equipment and technology, it is impossible for manufacturers to meet the different needs of all customers. Enterprises can only engage in a certain aspect of production and marketing activities according to their own superior conditions, and choose the target market which is suitable for their own operation. Market segmentation theory provides enterprises with a scientific way to choose the target market and is the basis and premise for enterprises to choose the target market.

　　 target market Before the choice is market segmentation, so called market segmentation is to divide the total market of a product (or service) into several market segments which are generally similar in demand according to the difference of consumer demand, and form many different segmentation markets, which is conducive to the selection of the target market for clothing brands and the formulation of marketing plans. It is the premise and foundation for the choice of the target market. Only by setting the target market can we have a definite purpose and implement an effective brand strategy. In the marketing activities that take brand as the unit, we can find out the market with the opportunity, and choose the target market of the suitable brand according to the actual situation of the brand.

The purpose of the marketing of clothing brand is to establish a place where garment manufacturers and apparel Buyers can communicate effectively. Each market will have different clothing brands in competition. If a lot of products are sold to which category of consumers is not clear, even if the brand is in good condition at present, with the fierce competition, the original consumers will lose. Therefore, the choice of target market is to firmly grasp the clothing brand after entering the market segment. The goal decisions made after entering the market segment include determining the specific target customers targeted by the brand.

The selection of the target market is the process of defining the target customers, which ensures the brand's occupation of the specific market. Its significance lies mainly in:

1, easier to grasp the needs in the target market;

2, the strategic focus of commodity planning is more clear.

3, more effectively carry out the planning, production and sales business.

4, create greater benefits for enterprises.

If the brand can find effective target market in time, and occupy a larger share, then Clothing brand Good economic results can be obtained. In short, when choosing a target market, an enterprise must have a business system that can effectively grasp market trends and respond flexibly from various aspects.