Network Private Brand Is The Magic Weapon Of Enterprise Competitive Advantage

Relying on the Internet and taking e-commerce as the sales model, the brand has been established through the formation of public praise in the network user circle.

The creators of online private brands can define their own products, whether it is style design, sales channels or cost control, in their own hands. From the perspective of brand sales, relying on the Internet, it has gradually penetrated into various terminal channels.

With the increase of online shopping consumers' psychological expectation of commodity quality, and their recognition of "online brand" is getting higher and higher. It is also gaining more and more advantages. A group of "self-made" grassroots sellers, such as lemon green tea, split silk, Justyle, Ousha, and Miss Modern, have gradually transformed and "evolved" from C to B. They not only have their own brand culture, design teams, factories, and the same competitive strength as offline brands, but also understand the rules of survival in the online world. Product quality, new design speed, after-sales service and corporate culture are gradually becoming more formal and large-scale, and online brands are being known and accepted by increasingly demanding consumers. However, compared with traditional brands, the biggest problem of these "grassroots sellers" is that many users still do not regard it as a real brand. Some merchants said frankly: "In the eyes of customers, the so-called 'online brand' is also labeled" grassroots "," low price "“ Stall goods ”Etc. Therefore, once traditional brands join the online price war, Taobao brand is powerless to fight. "

At the same time, with the increasingly mature e-commerce model and the rapid rise of online brands in the network, the competition between stores is becoming more and more "tragic". How to stand out in the competition, many online store owners began to seek breakthroughs in business thinking. As a result, many private brands have begun to expand upward tentatively, and many online stores, including Spotika and Handu Yisha, have begun to deploy High end brand And make timely adjustments to respond to the growth of the brand and changes in the consumer population. What are the advantages of online private brands?

??? Advantages of online private brand

　　 1. High profit margin: similar to M2C (factory to terminal), it eliminates the middle channel link, independent pricing, and independent cost control.

2. Multi channel sales: Taobao is one of the channels, and other channels B2C is also a sales network, and channel B2C can be compared to "working" for brands. In addition, it extends the sales channel to any place where bags can be sold, such as physical stores and Department Store Etc.

3. Control of the price system: private brands are good at controlling the price system based on the Internet, because the pricing system is centered on online sales, and the market price is basically nominal, but sales have formed the habit of online shopping discounts. When you look at the 50% sales promotion, you can buy. If someone disturbs the price, he/she will notify on the Internet directly. If he/she cannot do so, he/she will be warned or out of stock.

4. Mastering consumers: private brands generally have clear brand attributes and characteristics, because these special attributes attract and maintain loyal consumers. This is completely different from channel B2C. Consumers will jump from channel B2C to channel B2C because of which is cheaper.

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