Europe And The United States High-End Market To Become The Main Position Of Quanzhou Shoe Enterprises, Lining Inventory Is Expected To Return To Normal Within A Year.

As of last month, Quanzhou inspection and Quarantine Bureau inspected

526 million pairs, the value of $2 billion 981 million, exports reached the highest level in the same period.

Export volume has accounted for nearly half of our province's export footwear, and the national 1/9.

Among them, the export volume of sports shoes is the second in the country (after Dongguan, Guangdong), which has further consolidated the status of the world's main sports shoes production base.

According to the briefing, at present, there are more than 3000 footwear production and supporting enterprises in the city, of which more than 700 are export enterprises, which form a complete range of export products from children's shoes to adult shoes, from sports shoes to slippers to leather shoes, of which sports shoes account for more than 80%.

The city has more than 30 shoemaking enterprises and international well-known brands to establish production and marketing alliance. XTEP, Anta, PEAK and other footwear enterprises in the United States, Russia, Southeast Asia and other more than 20 countries and regions to set up business organizations and stores, the sales market has spread throughout the world more than 80 countries and regions.

It has become the main position of footwear export in our city.

It is noteworthy that the quality and added value of the footwear industry in our city has been continuously improved. There are 22 enterprises and 12 footwear enterprises.

Among the 15 Chinese famous brand products of the national sports shoes, 11 are in our city, and 3 enterprises such as XTEP, PEAK and Huanqiu are honored by the State export free inspection enterprises.

Lining, executive vice president Jin Zhenjun, who has just announced the restructuring, said that the primary task is to clear the inventory and believe that it will return to health level within 12 months. The company will focus on the Chinese market, develop retail and consumer businesses, and increase product demand in the future.

He believes that the competition for sporting goods is very big. TPG will help group investment and bring in profit growth.

Coupled with the 1-2% growth of the urban population, I believe there will be greater commercial space.

Executive Chairman

Frankly speaking, the industry is pessimistic, but there is still room for growth in the sporting goods market.

The group will expand basketball, badminton and running markets in the future, while sponsoring the Chinese men's Basketball League (CBA) will benefit young consumers and enhance brand value.

In addition, the company's chief financial officer, Zhong Yi Qi, revealed that the group had no immediate plans to finance.