How Does The Newly Entered Women'S Clothing Brand Stand In The Market

Because of the pursuit of beauty, fashion, trend and self-confidence, women have become the most mainstream consumer groups in the world, and almost all industries will not give up product development for women consumers. The women's wear field, with its strong seasonal, rapid consumption, universality, necessity and other market characteristics, has an insatiable market share, and has become a battleground for many enterprises.

With the arrival of the e-commerce era, new women's wear brands are constantly emerging under the promotion of traditional production and processing manufacturers and e-commerce entrepreneurs. However, since most enterprises adopt conservative marketing, and the funds used to support e-commerce are relatively weak, they cannot withstand the huge market competition of e-commerce. At this time, external investment institutions are still important.

For a new women's wear brand that has almost no market competitiveness, it seems to be a pipe dream to attract investment in just a few months after asking the market. However, there is no such thing as absolute, and quite a few angel investors or start-ups also attach great importance to the development of potential brands. Because the investment share is small at this time, the future market income may be very huge. The key is to see whether this new brand has enough development potential and a strong market outbreak point. AgathaGarcia Women's Wear (AG for short) was launched less than three months ago, and received an olive branch from two angel investors and a venture capital institution.

The country to which the author aspires is still based on the purpose of integrating theory with practice and combining actual cases to elaborate a brand new Lane Bryant Necessary conditions for attracting investment within 3 months.

1、 Brand culture with personality

Brand culture is a commonplace topic, but it is a link that almost all enterprises will completely omit or despise. They only pay too much attention to the reduction of production costs, raw material procurement channels, and competitors' price strategies, thus forgetting the initial positioning of private brands. It can be said that there are many so-called new domestic brands, which have never had a real brand culture from their appearance to disappearance.

Because brand culture is not simply about its target group, price range, marketing means, plus a few words of nihilistic and full set of specious drag articles. The real brand culture is the marketing core that must be able to support the systematic product positioning, meet the real psychological needs and consumption needs of the target population, reflect the market value of this brand, and move consumers and partners.

Femininity Brand culture It is easy to incline to fashion, white-collar workers and young women, because these people are the most fashionable and avant-garde consumers by default. But it is also because of this that countless new brands, from the very beginning, mean that it does not have any innovation and personality.

"AG Women's Wear" uses a new core concept of elegance, familiarity, intelligence and romance, and puts forward a new target group of "light mature women". It is believed that the experience, wisdom, warmth, and even the charm of the fat accumulated in history of "light mature women" make men yearn for it. Therefore, some people call it "the deep fragrance of ripe apples", rather than the superficial flowing fragrance of flowers.

Show charm and reject vulgarity through original designer women's clothing brands with taste and sentiment. To fill the gap of the designers' original women's clothing brands in the domestic B2C clothing market, elegant and mature women have more online shopping options. With a brand new and distinctive culture, it soon attracted more attention from the market. {page_break}

2、 Professional brand endorsement

Entrepreneurial e-commerce, small and medium-sized e-commerce always regard cost saving as the first task, so when new brands are introduced to the market, all costs are always compressed and then compressed. It is even hoped that, like the compression software, the cost demand of hundreds of thousands of yuan can be pressed into tens of thousands of yuan, and the same market goal can be achieved. Of course, this possibility is almost zero.

In order to save costs, many new clothing brands will not consider "brand spokesperson" at all. Even the product pictures are not willing to spend money to hire models. At best, some college students or even employees with good quality and low price will be invited to replace them. The rough expression coupled with the rough shooting made many clothes lose the impact of the Internet.

The entrepreneurial team of "AG Women's Wear" also did not have sufficient funds to invite front-line superstars such as Fan Bingbing and Zhang Ziyi, but also did not follow the crowd to invite some retired movie stars or old pop stars. Instead, we invited a world-famous model who is becoming popular but not expensive as an image ambassador. Professional world models pay more attention to the matching and harmony between the overall clothing and personal temperament, charm, life scenes, and even emotional state. They not only regard clothing as a layer of fabric covering the body, but more importantly, as a comprehensive expression of life philosophy and emotional pursuit. So the series of pictures show the connotation of the product, the visual impact, and also the pockets of consumers.

3、 Systematic brand promotion

Market promotion is also a "long-standing problem" for enterprises, and it is unimaginable to invest hard and widely; Investing in Baidu bidding is almost a loss making cry, and the real profits are taken away by Baidu; Invest in EDM and send SMS in groups. Although the cost is low, the market effect is almost lost; When it comes to forum marketing and microblog marketing, it is more like talking on paper. The marketing plan of the new brand almost needs to be changed more than five times before it seems safer. And as long as the market effect fails to meet the expectation one day, the boss wants to stop all promotion immediately.

"AG Women's Wear" adopts the simplest and most complex promotion strategy, spending only 80000 yuan every month and all of it is used for soft text marketing. She has written dozens of brand articles such as "Women's B2C Dark Horse Emerges, Agatha Garcia Will Be Open to Registration", "Agatha Garcia Fashion Women's Wear Uncovers Secrets, Light Mature Women: Small Emotions of Big Women", and "Agatha Garcia Fashion Women's Wear, Deliberately Charming the Beauty of Light Maturity".

To be a female clothing brand. It does not mean that it is necessary to build a B2C platform with millions of yuan, or to burn money to become an e-commerce platform. It is necessary to innovate and make breakthroughs on the premise of conforming to market rules, and also have enthusiasm and confidence in e-commerce.