Exclusive Interview With "Shendong Hao" Menswear Brand
On 8-10 July 2012, Shendong Hao men's wear brand participated in the twelfth twelfth session.
China (Shenzhen) international fashion apparel trade fair
。
On the opening day, Chinese brand clothing network reporter interviewed "
Deep East Great
"Brand development director Lu Zhu:
Question 1., according to the understanding, the development of Shendong Hao men's clothing in recent two years is very good.
A: Shen Dong Hao is an independent brand of Shenzhen Shendong Hao Garments Co., Ltd., founded in 2000. It has developed from a single retail clothing store to a large comprehensive garment enterprise integrating R & D, design, production and sales.
Has been committed to the cause of men's clothing, adhere to the "personality and fashion simplicity" brand concept, personality contains fashion, simple and generous in the spirit of men's clothing.
At present, we have established a terminal image network in Shanghai, Kunming, Shenzhen, Guangzhou, Shandong, Jiangsu and other cities.
We have been developing steadily.
Thank you!
Question 2.: as far as I know, Shendong Hao brand is attending the exhibition for the first time in Shenzhen. What is your purpose for this exhibition?
A: there are two main purposes for this exhibition.
Through this exhibition, let more industry brand friends understand our company brand.
Interaction and mutual learning.
Second through the exhibition platform, we would like to invite the customers and department stores to integrate resources and segment the market.
Create a win-win situation together.
Question 3., Shen Dong Hao is committed to creating a business man suit with "personality and fashion simplicity". In order to achieve this long-term goal, what aspects will the company make efforts?
Answer: Shen Dong Hao is one of the developing ones.
Men's wear
Brand, in order to develop in the long run, we will introduce excellent professionals to enhance product R & D and marketing management capabilities.
Set up common goals and values.
We combine the advantages of our brands to assess the situation.
Close to market demand and professional service oriented.
We seek truth from facts.
Optimize resources with customers and segment the market.
Avoid the risk of market operation and ensure the return on investment.
We not only require the number of outlets to pay more attention to the quality of outlets.
And so on, all of these need our innovation and efforts.
Question 4.: what is your outlook on the brand and business of the apparel industry?
A: the clothing circle is very small. Our deep East Hao brand hopes ardently with all brand enterprises, widely gathering wisdom and candid communication to discuss business potential, will create more and better products, push their brands to the world, serve different regions and different skin color groups.
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