20 Ways Of Thinking About How To "Stick" To Customers' Electricity Suppliers

Although the retail industry is selling small things, selling a piece to earn a little money and not making much money on a customer, but do not ignore the strength of "small ants". Quantitative change is bound to form qualitative change. When millions of consumers contribute to small profits every day, you get a big profit, and your business becomes a big business.

"Electricity supplier" is a new term of retail business. It refers to a businessman or an enterprise that moves clothing business to the Internet.

This year, there are too many people doing business, but not many of them are doing well, not that they have done badly, but because they are doing almost the same, from products to interfaces, from services to marketing.

In my opinion, the "electricity supplier" is also a more ordinary business. The most important thing is the product. The most important thing is the consumer. This is the two thighs. It is indispensable, the pillar of the business. Although many thighs can walk and walk fast, the two legged people are much healthier and healthier than the ten legged ones.

So, with the premise of products,

All of our efforts should be focused on how to stick to the core of consumers. In my view, in order to "stick to" consumers and not let TA run away, we can at least do the following things:

1, do not treat consumers as fools. Every consumer's opinion is worth pondering. Although sometimes most customers ask questions to annoy you and do not want to deal with them, please remember that consumers who are willing to offer opinions are consumers who have hope for you.

2, product is the root of all. If you can't make a different product, you need to make a difference in product value and culture. This is not only to strengthen the marketing of packaging, but also to tap the value of consumers from the use of products, and dig them in to make sure that consumers feel bright and deeply remembered.

3, consumers' personal data are important assets that you get. However, you must not abuse or harass. Even if you send text messages or send EMAIL, you should stop at the same time. Just like pursuing love, if she is interested in you, she will definitely respond positively, and too many bombarded explosions will only bring negative impression.

4, to establish an interaction mechanism with your consumers, when a website has launched a marketing campaign, it needs a port to receive consumer feedback. Collecting users' thoughts is the easiest thing to do, and then you will know how to do it.

5, there is also a data backstage that tracks consumer behavior and user visits, so you can be sure of the overall situation of your website.

But the important thing is not to be fooled by a lot of data. Just grab the one or two most important data, and digest it, just like two legged people, you know.

6, no consumer wants to spend the least money to get the best things, but there are no cheap and high quality products in the world. You'd better tell consumers that your products are cheap and fine.

Don't argue with consumers about how good your product is, because not only do you have this product, but you don't necessarily know much about your product.

7, you need to have a price system of your own products, and classify and manage the products of high and low grades, and don't avoid the price at the beginning of the listing. Then you can reduce the price to attract the consumers' purchase. This is equivalent to moving the stones to your feet, because you can predict that your products will go through several rounds of promotional discounts later. The experienced consumers will turn over the historical sales records, and then question your integrity, and the old customers will slowly drain away.

8, if your goal is to make a brand, then you can get a discount without discount. The price war is the strategy of the "death squads" type of e-commerce. It is better to give gifts with matching discounts instead of discount, so that consumers feel good. Remember that most people actually do not necessarily want to buy bargains, but they must be happy with "cheap".

9, from a business point of view, do you choose 100 products to sell 10 thousand products or 1 products to sell 10 thousand pieces? Please set a mission for yourself: existence is the product of making quality! There are too many homogeneous junk products in the world, and there is no need for more than one one to carry them.

Quality is word of mouth, and quality is the guarantee of survival.

10, every time consumers choose to buy your product, it is to communicate with you, experience your service, cherish every opportunity to communicate, and let the consumer leave a little TA comment, whether good or bad, can let you know the true idea of consumers.

When you start your business, you should pay attention to the opinions of the top 100 customers. In the face of 100 feedbacks, you can sort out the most critical one or two needs of consumers and enlarge them.

{page_break} 11, never tell the consumer that you do not make money, you do this activity is a loss to earn credibility, doing business to make money is the right, do not need to label yourself "public welfare", which will make consumers feel you are hypocritical.

As long as you make product quality and make uniqueness, consumers are willing to make you earn money, and profit is the foundation of survival.

12, in the course of business, some problems like this are unavoidable. In the face of consumers' questioning, they should be open-minded, accept and respond patiently, and do not rush to protect themselves. In the face of consumers' sometimes making trouble, they should also handle them calmly, and do not speak ill of them. There is always a reason why customers' anger is always there.

13, we must have our own principles and attitudes.

In dealing with public affairs, we must be fair and impartial. We should have the magnanimity of large enterprises and the humility of small enterprises, and "act like a real brand". The real brand conveys to its consumers the feeling of sincerity, reliability and trustworthy, so that consumers will be proud of you.

14, pay attention to the strength of "community". If possible, establish a consumer community immediately, gather together your old customers and potential customers, set up an online home for TA, such as Taobao backyard like light wing net, and build a community for consumers to share and shop.

The value of the consumer community lies in "word-of-mouth", "topic interaction", "information dissemination", "training opinion leaders", "listening to customers' opinions", and all sorts of things that you feel are good for the business can be obtained from the community and from the customers.

More importantly, with the intention of running the community for one or two years, you will find that the cost of management, service and marketing will be greatly reduced.

15, if your website already has a consumer community, it's good to delegate some people who are good at dealing with customers to run it, ask them to mix with consumers, and have the spirit of serving and criticize, not only to solve the problem of customers patiently, but also to make friends with consumers.

Finally, focus on those female users who love sharing, being friendly and helpful. They will be your lucky stars.

16, from the home page of the website to the inside page of the product, you have to convey to consumers that you are not only a selling company, but a selling concept of life, selling services and experience.

Consumers will buy your products on impulse, instead of impulsive for a lifetime.

In the absence of a group of old customers and loyal customers, do not be impatient, be patient and rush sales in order to make the consumers leave you faster.

17, as many as possible in the website navigation map, product pages, leaving the consumers can contact you several ways (mainly online), such as consumer community entrance, online message boards, feedback mailboxes, online IM, etc., if the product really has problems, let consumers first contact you, feedback, do not evade responsibility.

18, when your old customers and active customers are shopping, don't be too mean to give them some small gifts. Gifts really don't need to be very expensive. Just let your customers know that this is your intention. It's your gratitude for them to support you. Loyal customers are generally very sentimental, so long as you respect them, they will return to you.

Long term trust in you, support you, and customers who spread word of mouth for you deserve the treatment of "VIP".

19, pay attention to the first impression of your product in front of consumers. Good impression will give you extra marks.

If your user is mainly female, then you can add some lovely and sensible elements, such as the design of the outer package is more tender, and the collocation is more vivid and softer (let the consumer know what color you are). Put a handwritten little note in the box, all of which are aimed at making the consumers more expect to receive your things and feel touched.

20, remember to always "sell" instead of advertising.

Spread through various channels of social media.

Spread your stories with your customers, communities, micro-blog, blogs, SNS, news, go all the places where your customers and potential customers will go to marketing, let them see you, and be proud of being your customers. Occasionally, some people will jump out of the crowd and say, "Hey, I've used XX's stuff, but it's not bad."

Look, this is the answer you want.

In terms of consumer service, there is no way to go all the way. All the usual methods require you to accumulate over time to produce positive results and slowly break out of its power.

Now, if there is a super effective way, you can instantly let the public focus on you, and your eyes will shine. It's like 1 dollar spike, jump building price clearance, and full court half off. This activity can earn you enough attention, but this method is like a hormone, it is not sustainable, it will also upset your price system and make it difficult for you to carry out your next business.

I think, after thinking about it, you may not use this kind of brand short-term, effective and long-term harmful way to "please" consumers, right?

In short, remember a core point, all you do is to let consumers trust you.

With trust, the consumer will wipe out sparks with you, and will have a passion to introduce you to friends and family of TA like a lover. TA will be proud of you, while TA's friends and relatives will also praise TA for its vision.

Everything is so simple.