• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Garment Industry Changes With "Fast Fashion".

    2012/7/12 14:50:00 28

    Fashion IndustryFast FashionClothing

     

    A few days ago, Miss Lee shopping in shopping malls, shopping guide reminder: "this is our summer fifth wave of new, 30 percent off, and then will be on the autumn clothes."

    The summer in Hangzhou is far from over, and it will be autumn. Miss Li is puzzled.


    In recent years, more and more frequently seen.

    clothing

    The brand "new listing" bulletin board, while the sales of major brands of the mall "discount" has been declining year by year, 50 percent off seems to have become the "starting price" to stimulate the eyeball.


    Looking back at the timeline of Hangzhou's retail industry, three or four years ago, fast fashion brands such as H&M, Zara and other brands began to enter Hangzhou in large numbers. The most striking feature of fast fashion brands is:


    The production cycle is short and the renewal speed is fast.

    A question was raised:

    Fast fashion

    Is it just a coincidence that the new cycle of ordinary brands in Hangzhou Department stores is shortening while upgrading the speed of the entire supply chain?


    Shorter promotional cycle, faster new speed.


    Since last year, many careful customers have found very few discount items.

    Lane Bryant

    E-land started the "discount sale". This year, E-land began to discount in March, and did not stop until July.


    "The discount start time of E-land is 3 months ahead of the previous years, from 20 percent off to 50 percent off."

    The person in charge of the mall said.


    It is not just E-land, Prich, TeenieWeenie that these "discount" brands are now playing the "50 percent off" in the mall.


    The promotion cycle of clothing brand is shortened, and at the same time, the new and new speed is faster and faster.

    Like the National Women's wear brand, Eve, and so on, this year's spring and summer festival, a total of about seven rounds of new, the new frequency reached once a week.


    The same new speed, different "new" connotation.


    A discount of up to half off, and a new weekly rate, is the salient feature of fast fashion brands.

    New fashion brands such as H&M, Zara and GAP almost always replace the old ones every week, while the two big sale in a year is almost fixed.


    "The clothing brand of department stores is hard to keep up with the new speed of fast fashion brands. Although many brands now have 6 or even 7 rounds of new frequencies, they are all" false phenomena ".

    Analysis of the industry.


    Generally speaking, the style and quantity of clothing brand this spring and summer are all placed on the list last year. The so-called "Xia Wu Bo" is new, but the brand has artificially divided the goods into sections, resulting in the illusion of "being new every week".


    The fast fashion brand is based on the changes of the market.

    It is reported that fast fashion brand Zara, from analysis, extraction of popular elements, to discuss color, fabric, cost, pricing, and finally procurement, production, only a week's time, this cycle is the ordinary clothing brand can not do.


    Not all brands can be "fast".


    At present, the fast fashion brand summer "big sale" is going on. "A few years ago, many customers still couldn't understand our sales promotion rules. They kept asking why they didn't give any discount. Now they will ask, will the" big sale "start?" fast fashion brand H&M's shopping guide said.


    In the first two quarters of this year, H&M has made two "full delivery" activities, which coincided with the sale price of new clothing brands in department stores.

    Its "quick response" made it snatch a large number of customers.


    "Fast fashion brands do have some impact on some casual clothing brands, because their target audiences are young people between the age of 20 and 30, who have the lowest relative loyalty."

    The relevant person in charge of the shopping mall said that at present, the discount of Me&City, MB, Only, VeroMode and other special counters is all around half off, which is in line with the discount rate of the fast fashion brand "big sale".


    However, the industry believes that although the new cycle of general brands in department stores is also shortened at the same time, the result may only be "Handan learning" and can not learn the essence of fast fashion brands.

    The fast fashion brand can be "fast" because it has a rapid reaction team supporting the whole supply chain such as design, production and sales, and every link must respond to the market most quickly.

    Ordinary brands do not have such a team, so although they can increase the frequency of new goods, they may not be able to really "fast".

    • Related reading

    Green Textiles: Adding Practical Benefits To Enterprises

    Market trend
    |
    2012/7/12 14:44:00
    22

    Textile And Clothing Industry: Attaching Importance To Talent Investment

    Market trend
    |
    2012/7/12 14:35:00
    16

    Old Silkworm Farmers In Hubei Pushed Together To Enter The Market And Develop The Silkworm Industry.

    Market trend
    |
    2012/7/12 12:54:00
    43

    Textile City: Guide The Market To "Intelligent Manufacturing" Development

    Market trend
    |
    2012/7/12 12:50:00
    36

    Sydney: Usher In International Fast Fashion Brand Presence

    Market trend
    |
    2012/7/12 12:08:00
    26
    Read the next article

    Formal Dress + Shorts Are Both Fashionable And Formal New Partners In The Workplace.

    Women in the workplace are both graceful and capable. However, they are always stiff and hot in summer. When they are dressed in shorts, they can also take the cool fashion into consideration.

    主站蜘蛛池模板: 国产老妇伦国产熟女老妇高清| 精品无码av无码专区| 欧美18videos极品massage| 国产精欧美一区二区三区| 亚洲精品国产品国语在线| AAAAA级少妇高潮大片免费看| 男人操女人的网站| 天堂AV无码AV一区二区三区| 亚洲黄色网址在线观看| 99在线精品免费视频| 欧美色视频日本| 国产精品第六页| 亚洲s色大片在线观看| 国产在线a免费观看| 日韩精品一区在线| 国产人妖乱国产精品人妖| 久久久久久亚洲av成人无码国产| 色国产精品一区在线观看| 成人黄色小说网站| 免费萌白酱国产一区二区三区| m.jizz4.com| 欧美色图亚洲图片| 国产福利在线观看视频| 久久成人福利视频| 色九月亚洲综合网| 婷婷色在线播放| 亚洲综合男人的天堂色婷婷| 3d动漫精品成人一区二区三| 榴莲榴莲榴莲榴莲官网| 国产国产人精品视频69| 中文字幕丰满乱孑伦无码专区| 精品一久久香蕉国产二月 | 日韩激情淫片免费看| 国产成人精品视频网站| 久久亚洲欧美综合激情一区| a毛片在线免费观看| 欧美边吃奶边爱边做视频| 国产特级毛片aaaaaa高清| 久久人妻少妇嫩草AV| 精品国产乱码久久久久久1区2区| 天堂网www在线观看|