Who Is Starving In The Clothing Industry?

Make a good surprise bid, attract potential consumers, and limit the supply volume, resulting in a short supply of hot selling assumptions, thereby increasing the price and earning higher profits.

But the ultimate role of hunger marketing is not to regulate prices, but to

The added value is positive and negative.

Commodity suppliers are interested in lowering production, in order to achieve the purpose of regulating supply and demand, making supply and demand in short supply, maintaining higher commodity prices and profit margins, which is called "hunger marketing".

It is through adjusting the supply and demand ends to affect the price of the terminal to achieve the purpose of increasing the price.

On the surface, the operation of hunger marketing is very simple. We must set a good surprise price to attract the potential consumers, and then limit the supply volume, resulting in a hot sell demand, so as to raise the selling price and earn higher profits.

But the ultimate role of "hunger marketing" is not to regulate prices, but to add value to the brand, which is positive or negative.

The whole process of starvation and hunger marketing runs through the "brand" factor.

First of all, its operation must rely on the strong brand appeal of the product, and because of the "brand" factor, hunger marketing will be a double-edged sword.

If the sword is used, it can make the original strong brand produce more added value. If it is used badly, it will cause damage to its brand and reduce its added value.

But here, people must also understand that the ultimate role of hunger marketing is not only to raise prices, but also to create a high value added value to the brand, thereby creating a high value image for the brand.

How to use hunger marketing?

1, psychological resonance

Good products also need the recognition and acceptance of consumers, and have enough market potential. Hunger marketing will have the space to be deployed, otherwise everything will be futile and even suffer from a disease.

Constantly exploring human desires, in order to achieve the functional interests of products, brand personality, organizational brand image, self expression and emotional relationship, must be in line with the psychology of the regional market and reach a psychological resonance with consumers. This is the root of the operation of "hunger marketing".

2, do what you like.

In some automobile manufacturers, we must do our best according to their product characteristics, talent resources, sales channels, marketing capabilities and so on. Any blind, self inflated economic behavior is doomed to fail in the end.

Blindly hanging up the appetite of consumers is doomed to consume some people's patience. Once they break the psychological bottom line, their prey will inevitably fall into the mouth of competitors. This is something you do not want to see.

A good grasp of yardstick is always considered and concerned by automobile manufacturers. At the same time, because the market has a certain degree of "uncertainty", this link should be regarded as the top priority.

3, publicity campaign

The desire of consumers is different, and the degree is different. With these two rules, there are still some potentials.

Desire arousing and guidance is a main line of hunger marketing. Therefore, publicity has become a common practice in all walks of life, but it is essential.

The new products are listed on the market, the soft and hard work of the early stage, the widespread dissemination of TV advertisements; the key cultivation of the media such as radio, newspapers, magazines, elevators and so on; the attraction of star endorsement; the spring of the auto show; the authoritative guidance of professional evaluation; and the uniform caliber of sales channels, and so on.

various

According to their own characteristics, we should try our best to make sure that we have the right choice.

4, size up the situation.

Under the condition of non single experiment, some consumers' desires are influenced by the market activities of the competitors. New changes have taken place in the proportion of desire combinations. Irregular changes in key factors of purchase behavior, emotional pfer and impulse buying are also common.

Therefore, we must closely monitor the trend of the market strategy of the auto manufacturers and improve the mobility of quick response.

Unfortunately, the formulation of some automobile manufacturers' schemes is rather simplistic.

It needs to be pointed out that "

Whether success or not is related to three factors: market competition, consumer maturity and product substitution.

That is to say, in the market competition is not enough, the consumer mentality is not mature enough, the product comprehensive competitiveness and irreplaceable strong situation, "hunger marketing" can play a better role, otherwise, manufacturers can only wishful thinking.