Sydney: Welcome International Fast Fashion Brands

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(International Fashion)

Nowadays, various international pandemics Fashion brand The company plans to seize the Australian market in the next three years, rent shops and open branches on a large scale, which will promote the further prosperity of the Australian clothing market, but at the same time, some insiders worry that it will make small clothing retailers in Sydney and other cities face competitive pressure.

According to the plan, Zara and Topshop will open large stores in Sydney this spring. At the same time, H&M, Uniqlo, Abercrombie&Fitch and Forever 21 will follow suit and are planning to open stores in Sydney's busiest business center. It is reported that by September this year, Zara will have four stores in Australia, while Topshop will open its first store in Sydney CBD in October this year, and plans to open three new stores next year.

A Morgan Stanley report said that in the next three years, International Fashion The company will open 182 stores in Australia, which will generate sales of 1.9 billion Australian dollars.

For international general wear Some Sydney fashion designers are not optimistic about the brand's entry plan. The reason is that the current Australian retail market is weak and needs to match the market boom.

In this new business environment, it is bound to cause rent pressure on small retailers. It is understood that Zara has rented a store in Sydney Westfield Department Store for 15 years, while the rent of small retailers with short lease periods is doubled.

The owner of a fashion boutique in Pitt Street, Sydney, pointed out that the opening of international fashion brands in Sydney would attract more customers, but would increase rent. Therefore, we can't compete with these big businesses. No one can. Hodgkinson, director of New State Small Business Department, also said that Fashion brand The rapid influx of will have some impact on local retailers.