The Tragedy Of Clothing Enterprises: Sales Promotion Is Very Hard And Performance Is Very Difficult.

In the two quarter, the province's consumer confidence index came out. Data show that consumer confidence is low and people are more willing to save money.

Consumers' low willingness to buy has affected many industries, including retail businesses which consumers can see and feel. How about half a year's harvest through the retail industry in Zhengzhou?

Sales promotion is very hard and performance is ugly.

The public found that several brands that she and her husband liked to buy were in full discount in July, and in June this year, she received SMS discounts on brands.

Yu said that she and her husband strolled around a few shopping malls, and the 50 percent off promotion on the spot made her feel good.

In this regard, Mao Jingjing, chief executive of Zhengzhou New Mart Mart store, said that the promotion activities of various shopping centers are now pushed ahead, and promotions like public holidays such as golden week usually start two weeks in advance.

This is a comprehensive clearance and discount, and half year results of all department stores there have also been released.

During the interview, most department stores were reluctant to talk too much about their performance in the first half of the year.

"Performance is also good. Overall, sales in the first quarter are not very good, and the second quarter performance has rebounded, which is basically consistent with the national economic environment."

Xu Qi, director of Denis's department store, admitted.

"Sales figures in the first half are not very good. We don't want to see it ourselves."

Liu Jun, the head of a Henan based trading company with many well-known brands, revealed that the sales situation was not satisfactory either in department stores or in its own direct stores in the past six months. Especially in the first quarter, the performance was very poor, but the second quarter had a good turn, but it did not reach the intended target.

In addition to department stores, many small shops in the clothing market are busy selling promotions.

"I took the time to go to weft four.

It's everywhere. "

Li Dan, a Zhengzhou citizen, loves shopping. She told reporters about her new findings.

In order to find out the survival of the shop in the first half of the year, the reporter came to the Yellow River Road clothing market, weft four clothing market and silver based trading city, conducted random surveys on some clothing stores, and 70% of the 60 businessmen interviewed said business was bleak and no money was made.

"Sales in the first half of this year fell by 30% compared with the same period last year."

Jin Nan, who sells women's clothing in weft four clothing market, said.

"The sales situation is bad. It used to be half of the sales plan for the whole year, but it is far behind now."

Liu Yun, the head of a clothing brand sales shop in Hangzhou, said.

Why is "blood group" not enthusiastic?

During the interview, the reporters found that most businesses reflected that consumers were unwilling to spend, and that the price of goods was high this year.

"This year's

The unit price is indeed more expensive than in previous years, and the average unit price has increased by about 25% over last year. "

Wang Pu, assistant general manager of Zhengzhou Ya Li Da clothing, revealed that there were many reasons for the high price of clothing units. Besides the rising raw materials, labor costs also rose by 20%~30%.

Coupled with other elements, the overall price of clothing this year is about 25% higher than in previous years.

And those who seem to work hard to promote the sale of goods, mostly in stock.

This is also one of the reasons consumers are unwilling to take the real money.

"Advance sales promotion is absolutely suspect."

For the current Zhengzhou market brand promotion in advance, Wang Pu said that the current national women's clothing is facing a large inventory dilemma, Zhengzhou women's pants are good, the stock is only slightly larger.

Retailing or warmer in the second half of the year

"The slowdown is a common problem facing the department stores in the first half of the year, especially in the first quarter."

Du Baoxiang, executive vice president of the Beijing Wangfujing department store, said in an interview with reporters that although the data of the department stores in the first half of the year were not good, the second half of the year should have good returns under the stimulation of various policies given by the current state.

The reporter noted that since the first half of the year, various policies of the state have been continuously followed up, and the steady operation of the national monetary policy, lowering the deposit reserve ratio and lowering interest rates will inevitably bring some pressure to the price rise.

"There should be an outbreak in the second half."

Wang Pu believes that last autumn and winter was the most difficult period for the national garment industry, but from the first half of this year, the first quarter is still difficult, and the second quarter has improved.

Wang Pu said that consumer desire for consumption has been suppressed for too long. After half a year's accumulation, there must be an outbreak of consumption in the second half of the year.

Xu Qi also believes that the second half of the retail industry should be a warmer period.

Song Xiangqing, vice president of the Henan Institute of business economics, said that in the first half of the year, the state gave a series of policy combinations, such as finance, credit, taxation and lowering the price of refined oil, all of which reduced the living cost of the people to a certain extent, coupled with several traditional holidays in the second half of the year, and believed that the retail industry would have a good harvest.