Clothing Tail Goods Into The Mall No Longer Cheap Consumers Will Buy It?

Inventory seems to be many at present.

The most heated topic in the enterprise and circulation channels is that when the inventory problem of many famous brands is constantly heated by various media, the tail cargo seems to be the most effective way to solve this problem. Therefore, the sign of the tail market will be hung up in a corner or business circle of a certain city.

Take Beijing as an example, large and small markets with the theme of "tail cargo" have springing up almost overnight. In the past, they only appeared in the clothing wholesale business circle and the professional market business circle. Now they appear in the shopping malls and general merchandise shops frequented by the ordinary people. They become neighbors of the shopping malls, and even directly enter the shopping mall and become part of them.

At the same time, in the eyes of ordinary people, the image of super low price tail goods seems to be being subverted.

I have heard that in Shunyi District, Beijing also opened a Tian LAN tail cargo. Not long ago, a chance reporter visited the Tian LAN cargo terminal on the four floor of Guotai Hongcheng shopping mall in Shunyi.

Reporters do not understand that in the past only in some professional clothing business circle to see the tail cargo, actually appeared in the four floor of this shopping mall in Shunyi.

The close contact between the tail and the shopping mall seems to have never been seen before, and it has made many consumers fall into the trap.

"Before you want to buy cheap tail goods, you can only go.

For example, the market of Tian LAN tail goods in Beijing lizzai bridge, and the market of the Muxiyuan clothing trade circle, but now the tail cargo has been sold to the shopping mall in front of the door, but at the beginning, it really felt a little sudden.

Ms. Li, who is shopping in the mall, said so.

Some people say that putting the tail cargo into the shopping mall is like putting the vegetable market to WAL-MART. It seems a bit indifferent. But walking into the four floor of the shopping mall in Shunyi, it is no longer the traditional tail market. It is all the same as shopping malls, the counters and stalls of all the brands are in good order, the dress of the shop assistants is relatively uniform, and even the labels of labels and products are also uniform standards. At first glance, there are not two kinds of brands with ordinary shopping malls. There are also many famous brands at home and abroad, such as Lining, Nike, Adidas, Semir, Anta, and many other small and medium-sized brands.

Looking down all the way, we found that most of the clothing here ranges from seventy or eighty yuan to three hundred or four hundred yuan, while those seventy or eighty yuan are generally unknown brands.

"We do not haggle, the price is clear, like shopping malls."

The salesperson of a clothing brand told reporters, "the price of this brand is usually between forty percent off and twenty percent off."

When a reporter asked whether the discount of clothing prices would be particularly cheap, the salesperson gave a negative answer: "it will not be as cheap as people say, and it will not be ninety percent off eighty percent off."

The shopping environment here is not the wholesale market, and the clothing brands here are quite regular. Labels and price tags are also intact. Unlike those wholesale markets, it is not so cheap even if they are stock.

Before that, Tian Lan's tail cargo began to operate in the shopping mall. Now it seems that the shopping mall's pace has begun to go out.

The so-called "shopping mall market" refers to the management of the tail cargo market to implement a unified store image, unified management, after sale, and establish strict commodity management and price control system.

In terms of price control, the wholesale price of tail goods should not be lower than the cost price, and the retail price should not be lower than the sales price.

From this point of view, it seems that the image of the ultra low price tail goods in the eyes of ordinary people seems to have been subverted in Tian Lan's tail cargo.

Why is the tail cargo no longer cheap?

Walking in the shopping malls of Beijing is large and small.

In recent years, perhaps due to the impact of the financial crisis, or the lagging growth of the people's spending power, the discount activities in shopping malls have never stopped, and more consumers have gradually developed the mentality of not buying at discount.

In many famous shopping malls in Beijing, half off forty percent off discount promotions can be seen everywhere. Compared with these prices, the price of Tian Lan's tail goods seems to match the two characters of the "tail cargo".

"Since it is the tail cargo, it must be cheap, but I turned around and found that the discount here was not much attractive, just like the price of other clothes and shoes in the mall."

Ms. Li said, "the common people know that, since it is the tail cargo, that is the price is very substantial, even if it is a famous brand, the price is much lower than the shopping mall."

I just saw a sports T-shirt. The price here is thirty percent off, not cheaper than the mall.

There is also an outdoor shoe brand, which is only half off of the exclusive stores, and forty percent off here. "

Ms. Lee's words, a lot of consumers are sensitive to the price of these goods entering the mall.

Indeed, the reason why tasted goods are called tasted goods is not only because they are surplus products, stock backlogs, and over season products, but also because they are of value and safety while they are relatively inexpensive, and this is what ordinary consumers value most.

Generally speaking, the tail cargo should have three characteristics: first, the tail cargo has a relatively high value of use, and has relatively high cost performance. If it is the brand tail goods, its cost performance should be higher; second, the safety of the tail cargo is safe, it is absolutely safe when selling the tail cargo and buying the tail cargo, and it will not cause any harm to the consumers; third, its price is relatively low. Because of the specific factors of the tail cargo itself, the cost of purchasing the tail goods enterprises is greatly reduced, so the price is relatively low.

The reason why the tail cargo is sought after by consumers for a period of time is due to its high cost performance compared with the goods.

When it comes to the price of the tail goods in the shopping mall, Ms. Li made a statement, saying: "people all over the world know that the economy is in bad condition. Why do companies produce so much and cause so much inventory? I am not doing the clothing business, but I also understand that if we can't sell it, we have to make less production so that there will not be so much stock."

Ms. Li continued to analyze, "which brand will not know clearly that the market is not good enough, and it is also desperately producing.

You look at the clothes and shoes, the style and what are actually sold on the brand counters in the shopping mall are almost the same, do not see the old stock, I sometimes doubt that the so-called tail cargo, is it really the kind of production of the remaining end of the bill or inventory, or why the price is still so expensive?

Speaking of the origin of the tail cargo, for the time being, in the post financial crisis era, the enterprise's careful management mode has gradually penetrated into all aspects of production and sales because of the consideration of cost and inventory pressure. Therefore, the inventory and the final bill will gradually decrease and return to rational trend.

Under such a trend, the quantity of tail cargo has been increasing continuously in recent years, and the trend of the rapid development of the tail cargo market will not continue. Instead, it will become controllable and normalized as the production of enterprises gradually becomes rational. In this sense, the market of tail goods will not expand indefinitely.

From an ordinary consumer's point of view, Ms. Li's statement is not without reason.

But from another point of view, when the tail goods enter the shopping mall, it is necessary to effectively supervise the main quality assurance factors such as the source and quality of the products in many aspects, and also make a unified packing of the overall image of the tail cargo to fit the overall shopping form of the shopping mall, which will largely increase the sales cost of the tail goods, and thus will have a certain degree of influence on the price of the tail cargo.

However, Ms. Li's sentence has brought us a lot of thinking: "if there is no most advantageous price, then in the eyes of ordinary people, can such a tail cargo be regarded as a real tail cargo?"