In The Passive International Market, Chinese Clothing Brands Have Been Implanted In Hollywood.

It was June news: first, in twentieth Century, Fawkes, SONY film, paramount and other large Hollywood studios appeared on the Shanghai Film Festival. They talked about the brand implantation and cooperation promotion of their films. After that, Chinese executives visited Hollywood and studied how to make their own movies. Clothing brand Products and images are appearing in the upcoming films of the film giants.

　　 Hollywood Executives of film companies have realized that China is a very important and important market, and Chinese brands are eager to promote their brand image to the Chinese people and the world. The two sides seemed to hit it off.

　　 Cat chase Semir is the two clothing brand that has been implanted in Hollywood movies. In 2009, Smith Barney presented the brand LOGO in Transformers 2. In July last year, in the Transformers 3 released in China, the products of Smith Barney showed 5 minutes and more than 20 shots. Semir, two years ago, in the Iron Man 2, provides racing suits and night clothes for iron men and black widows.

In the passive international market, Chinese brands are actively proving to the world that they are an international brand. Indeed, after years of accumulation and development, some Chinese brands already have the strength to compete globally. How to take the initiative to brand culture on the road of globalization has always been the focus of Chinese entrepreneurs. Hollywood, as an important source of global cultural diffusion, is one of the most effective ways to integrate Chinese brands with the power of Hollywood movies, establish a clear brand image and convey brand culture. TCL has said its goal is to implant at least one Hollywood blockbuster every year.

However, while looking at this marketing tool, Chinese clothing brands should also ask themselves calmly: is my brand international? Is there any market in Europe, America and other Asian countries? Because these questions are also asked by Hollywood film production companies.

Unlike TCL and other appliance brands, the US and Semir, which once implanted Hollywood blockbusters, can not be counted as international brands. They seem intent on making some brand export when overseas channels are not yet established. This means that when some of the Hollywood blockbusters have been released, the audiences abroad are ignorant of the brand, and the advertising effect is negligible. They can only ask God to worship Buddha, bless this film can be introduced to China, let the Chinese audience see their implanted ads, otherwise it is just "smart to go back."

A brand can not be relied on by a movie. The establishment of brand image is a long-term accumulation process. This is why some international brands and Hollywood studios have maintained long-term cooperation. For many Chinese brands that are still growing, their own volatility often limits their formation of a stable long-term strategy. For example, unlike the United States that intends to continue to search for the right opportunity to implant new Hollywood blockbusters, because of the adjustment of brand strategy, it is hard to say whether Semir will consider planting Hollywood blockbusters in the future.

Chinese brands are embedded in Hollywood blockbusters representing western mainstream values, which means that "made in China" has taken a big step in opening up the international market. However, in order to gain greater influence and reputation, Chinese brands still need to work hard. Only when both the quality and the influence are available, can Chinese clothing brands really have a foothold in the world. Only when they negotiate can they have enough voice power to maximize the benefits of brand implants.