Jimo Textile: Innovation And Upgrading Lead The Nation

China's top 100 brands

A few days ago, the Ministry of industry and Commerce announced the first batch of pilot enterprises for brand cultivation of hundreds of enterprises nationwide. Jimo is the first and the red collar company is two.

Among them, the brand advantage of Jimo textile has been pformed into a strong economy, and the industry's leading position in the country has been established.

"Jimo

The industry has gone through a complex and severe environmental test, and the market development, technological innovation and brand building capacity have been greatly improved. Now it has become one of the "10 billion industrial clusters in the whole country", laying the foundation for leading the national textile and garment industry.

Jimo City Bureau of letters responsible person.

Jimo is a famous knitting city in China.

More developed, including a number of famous brand products and famous brand enterprises including instant hair, red collar, red spinning, Huamei, Hongni and so on, has formed a complete industrial chain with design research and development, textile dyeing and finishing, clothing and garment processing, and the knitted apparel and apparel industry has become the only Provincial Industrial Cluster in Qingdao.

Innovation and upgrading to create "secret weapon"

At the same time, the two textile enterprises are among the top 100 enterprises in the country, marking the overall growth of Jimo's textile enterprises cluster. This phenomenon has benefited from the continuous innovation and brand upgrading consciousness of many enterprises.

As the leading textile industry in Jimo, the group has made breakthroughs in the development of new materials and technologies in recent years relying on the comprehensive R & D advantages. It has accounted for more than 90% of the export products. The various textile auxiliaries developed by ourselves have not only filled the domestic gap, but also broken the monopoly of foreign products in China, and have successfully joined the ranks of the international suppliers of the industry.

Jimo textile and garment enterprises have not only led the trend of developing new materials and knitted garments, but also led to the creation of brand awareness. Since the "first FA" trademark was first named "China famous trademark" in 2002, the brand strategy has extended to the entire knitted apparel and apparel industry. "Jimo"

Qingdao red collar group, which produces high-end suits, has been building a "secret weapon" in recent years: tailored personalized suits.

Traditional manual tailoring, printing and clothing, an old tailor can only play two copies a day, resulting in this industry is difficult to scale.

But the red collar R & D clothing MTM e-commerce platform has broken through this "bottleneck". Relying on the platform of 11 networked systems, including customization, data collection and so on, tailored clothing can be completed by a little girl. The data collected will be imported into the platform for several minutes, and can be quickly entered into the process. The products are of high quality and low cost, and customers who come to sign the contract will keep on coming.

Although the Qingdao snow group is still "OEM", unlike the general OEM, Xue DA has a strong core: independent R & D capability.

The company has established a strong R & D team to work closely with the Japanese Advisory Group and the domestic tertiary institutions.

With this unique OEM, cedar not only enjoys a higher profit margin, but also marries with the world's top companies, and helps them acquire the ability to occupy the international market.

Excellent strength led Jimo textile towards high-end, completed from the traditional low-end manufacturing to R & D, brand and other high-end pformation.

Government support plus "fire"

The textile and garment industry is a rich people's industry. The government departments have been giving enough attention and support.

In order to guide the textile enterprises to take the road of innovative development and connotative growth, Jimo has been implementing the core innovation driven strategy as the main focus for many years, taking the pformation and upgrading of textile industry as the breakthrough point, and truly guiding the textile industry to push the brand strategy to the depth.

Jimo has set up a brand economic development leading group and a famous brand strategy promotion committee, and issued the "opinions on accelerating the development of brand economy" and "Interim Measures for the management of brand cultivation funds", and established the main goal of long-term brand economic development, and implemented the three level linkage mechanism of "government support, departmental promotion and enterprise initiative", and established a brand cultivation plan of "fostering, promoting classification, guiding and echelon development".

For products and enterprises with potential for development, especially those with independent intellectual property rights and core technologies, Jimo should give priority to support and protection from the government level. It will give preferential treatment in terms of project approval and funds, and provide more convenient and thoughtful services in trademark registration and patent applications.

Jimo also starts with improving the infrastructure system, helping enterprises strengthen the construction of standard system, the construction of metrological testing system and the construction of quality assurance system, and actively guide enterprises with a certain scale and quality to carry out the certification of quality and environmental protection system.

Driven by a series of policies, there are two state-level technology centers in Jimo's knitted apparel and apparel enterprises. Last year, Jimo was awarded the only "China's knitting industry super billion focus cluster" by the China knitwear industry association in Jimo.

Independent innovation and strong support from the government have promoted the rapid development of Jimo's industrial economy to innovation and branding.

It is understood that at present, Jimo owns more than 191 famous brand names and famous trademarks in Qingdao, including 2 state-level technology centers and 9 provincial technology centers.