Looking Back At The Brand Of CONVERSE CONVERSE: In The Past Century

ALL START canvas shoes, which restore the old, popular and environmental protection, are the spiritual symbols of American culture. They are free and unconstrained in their dress patterns, and become the faithful shift of young people pursuing their own fashion.

In the Chinese market, there are three series of ALL STARCHUCK TAYLOR (All Star classic canvas shoes), JACK PURCELL (open smile), PRO STAR (classical canvas shoes) listed now.

CONVERSE development process

CONVERSE (Converse) we know is a brand of the American sports shoes company founded in the early twentieth Century, and CONVERSE was acquired by Nike (Nike) in 2003.

In 1908, Marquis Mills Converse founded a company specializing in the production of sports shoes in Massachusetts, and named after its surname Converse (CONVERSE).

The first pair of basketball shoes in the world is made by Converse.

In 1917, the first pair of Converse All Star shoes were born, and became one of the most famous sneakers in the history.

Since its appearance, All Star has become the world's household name for canvas shoes. It is known as the "Rolls-Royce" in canvas shoes. It is the symbol of the American cultural spirit, like the brand of American history, such as McDonald's fast food, Coca-Cola beverage, Ford car and Levi s jeans.

In 1917, a young basketball player named Chuck Taylor joined the basketball league and chose Converse All Star sports shoes.

Since he constantly recommended Converse All Star to university and high school basketball teams, since 1921, Chuck Taylor has signed a contract with Converse (CONVERSE) and has become a member of its business representatives, launching a legendary cooperation between Converse (CONVERSE) and Chuck Taylor.

In 1923, the signature of Chuck Taylor was placed on the ankle of sports shoes, becoming one of the characteristics of the product. Converse All Star became synonymous with basketball shoes.

In 1936, the signature of Chuck Taylor became part of the trademark of Converse (CONVERSE). It was inseparable from Converse (CONVERSE) and launched the concept of wearing sports shoes in sports occasions.

In 1936, Converse All Star shoes became the designated shoes for the US Olympic basketball team.

During the Second World War in 1941, Converse (CONVERSE) also invested in the production of us munitions, and produced a series of special purpose boots, headgear, foot guards and so on with the expertise of Converse (CONVERSE).

In 1966, Converse All Star launched the first color basketball shoes, breaking the nearly sixty years of a single white color strategy.

In 1982, Converse (CONVERSE) listed on the NASDAQ (NASDAQ) stock market and became a listed company.

Converse All Star shoes were popular in Japan in 1985, creating excellent results.

In 1991, Converse (CONVERSE) became the designated footwear for NBA.

In 1996, Converse All Star sold more than 700 million pairs worldwide.

In 2002, Converse (CONVERSE) ranked the top three in the international sports brand in China.

In 2004, the sales network of Converse (CONVERSE) sports shoes, casual shoes and clothing accessories has been distributed in more than 90 countries and regions, and sporting goods stores and department stores have more than 9000 counters.

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Product line

ALL STAR

In 1917, the world's first pair of ALL STAR canvas shoes were born in the US CONVERSE (CONVERSE) company. In the early twentieth Century, the American basketball star CHUCK TAYLOR (Chuck Taylor), who was known as the "basketball ambassador", loved the new canvas shoes. It was convinced that ALL STAR shoes could allow basketball players to gallop and play freely on the pitch. So no matter where he went, he always had a pair of ALL STAR canvas shoes, enthusiastically recommended ALL STAR canvas shoes to friends, basketball players and coaches around him, and personally participated in the improved design of the canvas shoes according to the requirements of the basketball game on sports shoes, so that it was more suitable for basketball sports.

More than half a century later, all star classic canvas shoes have become the pronoun of canvas shoes widely known all over the world.

It has created the sole sole shoe type sales record of six hundred million pairs in the world.

Like McDonald's, Coca-Cola, Ford cars and Levi's jeans, it becomes the emblem of the traditional American culture.

ALL STAR original design is to use canvas as material, not only wearable, but also can be washed by washing machine, which is environmentally friendly and pollution-free.

At that time, ALL STAR had only one color - white.

In 1966, ALL STAR launched its color series, breaking the long-standing single color policy.

With the development of science and technology, more materials such as leather, rubber and so on are gradually used as raw materials for shoemaking.

In 1970s, influenced by hippy fashion, fashion began to move towards natural and primitive feelings.

At that time, ALL STAR seemed to be exceptionally retro. It was very convenient to wear, and it was free to wear everywhere.

In 1996, ALL STAR launched ALL STAR 2000. The canvas material of the upper vamp was changed to leather, which has made remarkable changes in the history of ALL STAR.

With the most original ALL STAR as the blueprint, for the oldest sneakers for the most dazzling appearance.

JACK PURCELL

As one of the classic canvas shoes of CONVERSE, it is named "open smile" because of its special SMILE shape design.

JACK PURCELL came from the world champion who was active in badminton in Canada in twentieth Century.

Badminton, tennis and squash, and so on, are suitable for durable and suitable sports shoes. JACK PURCELL has studied and improved the sneakers and participated in the research and development. In order to remember their contributions, the sneakers are named after JACK PURCELL.

Later, JACK PURCELL provided special sports shoes for the most advanced sports meet, thereby winning the welcome of all professional DEBIS players in the US.

JACK PURCELL's superb technology and unique shape are also favored by the upper class in Hollywood.

Hollywood legend JAMES DEAN (James Dean), DUSTIN HOFFMAN (Duustin Hoffman) and BEATLES (GEORGE) GEORGE HARRISON (George Harrison) are all fans of JACK PURCELL.

Duustin Hoffman is wearing JACK PURCELL in the film graduate.

As time goes by, the unique charm of JACK PURCELL is consistent.

In 2000, JACK PURCELL landed in mainland China.

Black, white, peach, khaki, coffee, sapphire blue, navy blue, apple green and other colorful colors are coming on the stage, wearable and flexible canvas upper, unique shape design, detail oriented tradition, and the classic family's enduring elegance.

PRO STAR

The feature of this series is that there is a star and arrowhead sign on both sides of the vamp. There is no LOGO at the bottom of the heel, but there is a star in the heel with CONVERSE.

PRO STAR's unique "star arrow" sign has been used since the beginning of CONVERSE.

The symbol of "star and arrow" is accompanied by JULIUS ERVING (J JULIUS), "magician" Johnson (EARVIN JOHNSON) and "big bird" (LARGY BIRD), creating a series of popular basketball legend in NBA competition.

Now, the "star arrow" logo is no longer confined to sports shoes.

PRO STAR's simple and unique sign and simple coloring, teach people to recall the innocent ages and give the new interpretation of the retro trend.

In Japan and South Korea, PRO STAR has become the best selling shoe after JACK PURCELL.

ONE STAR

When Dr. J - Julius Owen took the dunk from the penalty line, a legendary name was engraved on NBA's Pantheon.

Engraved with the name of Dr. J, there is also a great classic CONVERSE basketball shoes.

Like the "magic shoes" of the wizard in ancient mythology, Dr. J, "magician" Johnson, "big bird" Byrd, "aunt" Larry, "rebounding king" Rodman and "postman" Malone have all been wearing CONVERSE to create a section of modern myth that is widely praised.

STAR 70

This series of design started in 70s, and 2000 - 2003 mainly promoted by wooden village endorsement.

Its main feature is the star pattern on both sides of the vamp, and there are two slashes on both sides of the star.

Besides the ALL STAR, the heel also has some other small English patterns.

Special service

CONVERSE special service boots are the perfect combination of CONVERSE's experience of shoemaking for 80 years and continuous innovation and development. Due to its fine characteristics and excellent technology, it has met the secret service staff well.

Initially, it was targeted at CIA agents in the US. Later, CONVERSE's special duty boots became the first choice of the world's special forces.

Now the main targets of the Special service series are the US Army Delta Force (delta Special Force) and the British Royal Marines.

Many people in this series are called "one pedal" or "sailor shoes", which comes from the shoes of sailors and sailors.

Brand history

1908 - like most brands, the origin of Converse (CONVERSE) is derived from the name of the founder of Marquis M. Converse, which was started by 15 employees from the initial production of the factory in Massachusetts, and All Star was born.

CONVERSE

1917 - the first pair of Converse All Star shoes came out. With the excellent characteristics of the products, after many years of constant testing, it became one of the most famous sneakers in history.

In 1917, a young basketball player called Chuck Taylor joined the basketball league and chose sneakers made of Converse All Star shoes.

Because he constantly recommended Converse All Star to sell basketball teams to universities and high schools, in 1921, Chuck Taylor signed a contract with Converse CONVERSE to become a member of the business representative, launching a legendary cooperation between Converse and Chuck Taylor.

1923 - the signature of Chuck Taylor was placed on the ankle of sports shoes, becoming one of the characteristics of the product. All Star became synonymous with basketball shoes.

In 1935, the famous Canadian badminton player, Jack Purcell, designed the innovative and durable Jack Purcell (Converse) series for Converse, becoming another classic of Converse.

The signature of 1936 - Chuck Taylor became part of the trademark of Converse (CONVERSE). It was inseparable from Converse (CONVERSE) and launched the concept of wearing sports shoes in sports occasions.

1936 - Converse All Star shoes became the designated shoes for the US Olympic basketball team.

In 1941 - during the two World War, Converse (CONVERSE) also invested in the production of us munitions, and produced a series of special purpose boots, headgear, foot guards and so on with the expertise of Converse (CONVERSE).

1966 - Converse All Star launched the first color basketball shoes, breaking the nearly sixty years of a single white color strategy.

1982 - Converse (CONVERSE) launched on the NASDAQ (NASDAQ) stock market to become a listed company.

1985 - Converse All Star shoes are popular in Japan, creating excellent results.

1991 - Converse becomes the designated footwear for NBA.

1996 - All Star sells more than 700 million pairs worldwide.

2003 -- NIKE bought Converse for $three hundred and five million

2008 - Converse hundred years' birthday, put forward the slogan of Welcome To The Converse Century.

CONVERSE has a history of 100 years. In 1908, CONVERSE founded CONVERSE brand in the United States.

The first pair of basketball shoes was created by CONVERSE in 1917.

ALL STAR, then signed with a famous athlete.

In 1923, CONVERSE became the endorsement word for basketball shoes all over the world.

At first, CONVERSE mainly developed basketball shoes. In the past, we could not imagine that the canvas shoes are the basketball shoes nowadays. Because of the changes of the times, great changes have taken place.

In 1936, CONVERSE's basketball shoes became the designated basketball shoes of the US team.

CONVERSE can be regarded as a leader in the industry.

In 1982, CONVERSE listed on Nasdaq, and the stock price is still acceptable.

In 1985, she made a promotion and made brilliant achievements in Japan.

Now CONVERSE is the designated shoe of NBA, and has been evolving.

With the development of science and technology, basketball shoes have developed into high technology. The canvas shoes used to be created are the brands that fashion people like.

Consumers can feel from the product that this brand has the flavor of classic and fashion. CONVERSE brand is gradually realizing its consumption through its classic and fashionable taste as a self actualization.

In recent years, the concept of "BE A STAR" has been launched. It means that everyone wants to show themselves and realize themselves on their own stage. This is the culture that CONVERSE has achieved in the past hundred years.

The brand of CONVERSE has a history of 100 years in the United States. In the eyes of the Americans, it is like a McDonald's and Coca-Cola, and it is a brand that has been developing for 100 years.